{"id":10578,"date":"2022-05-20T15:57:49","date_gmt":"2022-05-20T13:57:49","guid":{"rendered":"https:\/\/brandification.com\/themetesting\/?page_id=10578"},"modified":"2025-05-27T11:59:51","modified_gmt":"2025-05-27T09:59:51","slug":"use-case-brand-touchpoints","status":"publish","type":"page","link":"https:\/\/brandification.com\/de\/use-case-brand-touchpoints\/","title":{"rendered":"Use-Case: Brand Touchpoints"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10578\" class=\"elementor elementor-10578\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a561bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a561bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8956b43\" data-id=\"8956b43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4fdbef elementor-widget elementor-widget-heading\" data-id=\"a4fdbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE-CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f849d09 elementor-widget elementor-widget-heading\" data-id=\"f849d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Touchpoint \n<br>Management + AI \ud83e\udd16<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd02a05 elementor-widget elementor-widget-text-editor\" data-id=\"dd02a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Du willst deine <strong>Markenumsetzung messbar machen<\/strong> und deine <strong>Brand Touchpoints unternehmensweit mit KI optimieren<\/strong>?<\/p><p>Mit dem Brand Touchpoint Management + AI von Brandification kannst du auf <strong>unkomplizierte und spielerische Weise<\/strong> deine Brand Touchpoints in einer umfassenden <strong>Datenbank<\/strong> sammeln, ihre <strong>(Marken-)<\/strong><strong> Umsetzung durch die Brandification KI bewerten<\/strong>\u00a0sowie gezielt optimieren lassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55270ea\" data-id=\"55270ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-637217e elementor-widget elementor-widget-image\" data-id=\"637217e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1353\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ.png\" class=\"attachment-full size-full wp-image-17820\" alt=\"Abstrahierte Customer Journey in Brandification\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ.png 2048w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-300x198.png 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-1024x677.png 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-768x507.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-1536x1015.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8477d83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8477d83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5d997f\" data-id=\"e5d997f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4587157 elementor-widget elementor-widget-spacer\" data-id=\"4587157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617825c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"617825c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da92088 elementor-widget elementor-widget-spacer\" data-id=\"da92088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1871b62 elementor-widget elementor-widget-heading\" data-id=\"1871b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Warum Brandification deiner Markenumsetzung zum Erfolg verhilft?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6189d elementor-widget elementor-widget-spacer\" data-id=\"0c6189d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f1b672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f1b672\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-00030df\" data-id=\"00030df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5daff43 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5daff43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-measurement\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFortschritte messbar machen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<span style=\"font-size: 12px\">Im Admin-Dashboard findest du alle wichtigen Brand KPIs zum Erfolg deiner Markenumsetzung. So kannst du die Relevanz der Marke im Unternehmen erh\u00f6hen und Fortschritte aufzeigen.<\/span>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a0a3483\" data-id=\"a0a3483\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230b1bb elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"230b1bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-camera-plus\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSchnelle Quick Wins durch die KI umsetzen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEntdecke unternehmensweit und automatisiert Optimierungspotenziale durch den Einsatz der Brandification KI.<br>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65550e4\" data-id=\"65550e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-628c3a4 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"628c3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-love\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand Implementation macht Spa\u00df\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDie Gamification-Elemente verleihen deinem Brand Touchpoint Management + AI eine spielerische Komponente.\n<br><br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c50709 elementor-widget elementor-widget-spacer\" data-id=\"1c50709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e37e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e37e2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9db78e\" data-id=\"a9db78e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15c622f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15c622f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf33e4a\" data-id=\"bf33e4a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f081f0 elementor-widget elementor-widget-image\" data-id=\"2f081f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"619\" height=\"988\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-DE-WebOptim-e1692702354991.png\" class=\"attachment-full size-full wp-image-18992\" alt=\"Touchpoint in Brandification\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-DE-WebOptim-e1692702354991.png 619w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-DE-WebOptim-e1692702354991-188x300.png 188w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba85b5b\" data-id=\"ba85b5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1015e65 elementor-widget elementor-widget-heading\" data-id=\"1015e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Unternehmensweite Brand Touchpoint Datenbank <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0f329 elementor-widget elementor-widget-text-editor\" data-id=\"5a0f329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Brandification erh\u00e4ltst du <strong>in Echtzeit<\/strong> einen umfassenden \u00dcberblick \u00fcber den aktuellen Status Quo aller unternehmensweiten Brand Touchpoints.<\/p><p>Egal, ob auf L\u00e4nder- oder Abteilungsebene &#8211; mit Brandification sammelst du Hunderte von Brand Touchpoints schnell, unkompliziert und gamifiziert.<\/p><p>Unsere <strong>Brandification AI<\/strong>\u00a0\ud83e\udd16 analysiert die Brand Touchpoints im Hinblick auf die Umsetzung deiner Marke und<strong> generiert automatisiert<\/strong> gezielte Optimierungspotenziale und schnelle Quick-Wins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97efd5e elementor-hidden-desktop elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97efd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39ea02f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39ea02f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79f7283\" data-id=\"79f7283\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a9d1d elementor-widget elementor-widget-heading\" data-id=\"b8a9d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Brand Touchpoint-Bewertung:&nbsp;<div><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight )\">KI-basiert als auch interne und extern<\/span><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight )\">e Sicht<\/span><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight )\"><\/span><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d3d0d elementor-widget elementor-widget-text-editor\" data-id=\"21d3d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brandification bietet dir verschiedene M\u00f6glichkeiten deine Brand Touchpoints zu bewerten:<\/p><ul><li><strong>Automatisierte Bewertung<\/strong> durch die Brandification KI<\/li><li><strong>Interne Bewertung:<\/strong> Der Ersteller eines Brand Touchpoints bewertet die Erf\u00fcllung der Markenkriterien.<\/li><li><strong>Brand Community:<\/strong> Lass&#8216; deine Brand Community in Umfragen abstimmen.<\/li><li><strong>Externe Bewertung:<\/strong> F\u00fchre Brand Checks durch Brand Manager oder externe Berater:innen durch.<\/li><li><strong>Integration weiterer Datenquellen:<\/strong> Integriere z.B. NPS-Messungen f\u00fcr ein umfassendes Bild.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4214bd8\" data-id=\"4214bd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c59939 elementor-widget elementor-widget-image\" data-id=\"8c59939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"1178\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/2374-bearbeitet_4.png\" class=\"attachment-full size-full wp-image-11098\" alt=\"Brandification Software Touchpoint-Bewertung Markenkriterien\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/2374-bearbeitet_4.png 840w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/2374-bearbeitet_4-214x300.png 214w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/2374-bearbeitet_4-730x1024.png 730w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/2374-bearbeitet_4-768x1077.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec4bf8a elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"ec4bf8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8021afd\" data-id=\"8021afd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eba5be6 elementor-widget elementor-widget-heading\" data-id=\"eba5be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starte einfach - Free Trial anfordern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64f856 animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"f64f856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyMjM5IiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"nofollow\"><span>Demo anfordern<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c14c79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c14c79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70de467\" data-id=\"70de467\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2292d elementor-widget elementor-widget-image\" data-id=\"0e2292d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-DE-WebOptim-e1692701851867-621x1024.png\" class=\"attachment-large size-large wp-image-18988\" alt=\"Touchpoint Optimierung in Brandification\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-DE-WebOptim-e1692701851867-621x1024.png 621w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-DE-WebOptim-e1692701851867-182x300.png 182w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-DE-WebOptim-e1692701851867.png 628w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33527f7\" data-id=\"33527f7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd93738 elementor-widget elementor-widget-heading\" data-id=\"dd93738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Entwicklungsverlauf deiner Brand Touchpoints \ud83d\udcc8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9166b elementor-widget elementor-widget-text-editor\" data-id=\"fe9166b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit der <strong>Meilenstein-Funktion<\/strong>\u00a0dokumentierst du Optimierungen an den\u00a0Brand Touchpoint.<\/p><p>So habt ihr stets einen aktuellen \u00dcberblick \u00fcber den <strong>Verlauf der Entwicklung<\/strong> einzelner Brand Touchpoints\u00a0&#8211; anschaulich dargestellt durch\u00a0aktuelle Touchpoint-Aufnahmen und hilfreiches Feedback zur Markenumsetzung durch die Brandification KI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399d29d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399d29d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9be9534\" data-id=\"9be9534\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ff3bea elementor-widget elementor-widget-heading\" data-id=\"0ff3bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Brand KPI Dashboard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc2ebd elementor-widget elementor-widget-text-editor\" data-id=\"0dc2ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Admin-Dashboard erfasst Brandification\u00a0spezifische\u00a0<b>Kennzahlen zur Markenumsetzung<\/b> auf L\u00e4nder- und\/oder Abteilungsebene.<\/p><p>So kannst du\u00a0Touchpoint-Optimierungen nachverfolgen, den Fortschritt messen und aufzeigen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47687b4\" data-id=\"47687b4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a1a4c elementor-widget elementor-widget-image\" data-id=\"d5a1a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png\" class=\"attachment-large size-large wp-image-17943\" alt=\"Brand Governance KPI-Dashboard auf Laptop: Marken-Performance, Compliance-Status und Touchpoint-Qualit\u00e4t im \u00dcberblic\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-300x200.png 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-768x512.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb9315b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"cb9315b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b23c276 elementor-invisible\" data-id=\"b23c276\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c872a54 elementor-invisible\" data-id=\"c872a54\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ac890 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"90ac890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1236\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim.png\" class=\"attachment-full size-full wp-image-19000\" alt=\"Orga Board in Brandification\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim.png 2048w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim-300x181.png 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim-1024x618.png 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim-768x464.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/08\/Orga-Board-DE-WebOptim-1536x927.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><h2 style=\"text-align: center;margin-left:20px;margin-right:20px;font-weight:600\">Arbeitet gemeinsam im Team an Brand Touchpoints \ud83d\udcaa\ud83c\udffb<\/h2><\/h2><p class=\"elementor-image-box-description\">Entdeckt <b>KI-basierte Optimierungspotenziale an den Brand Touchpoints<\/b>. Arbeitet gemeinsam im Team an den Brand Touchpoints auf unserem Task Management Board. So k\u00f6nnt ihr euch einen schnellen \u00dcberblick \u00fcber den Optimierungsprozess verschaffen und behaltet die einzelnen ToDo\u2019s im Auge.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4dce7bb elementor-invisible\" data-id=\"4dce7bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ca6dbb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"0ca6dbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d01389\" data-id=\"4d01389\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;45&quot;}},&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2246d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2c2246d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-pdf1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimierungsinhalte mit relevanten Personen teilen \ud83c\udf10\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWerden einzelne Brand Touchpoints oder das gesamte Reporting der Brand Touchpoint-Optimierung f\u00fcr weitere Personen au\u00dferhalb der Brand Community relevant, so lassen sich diese problemlos als PDF-Dokument exportieren und mit anderen teilen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7be3116\" data-id=\"7be3116\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cb226 elementor-widget elementor-widget-image\" data-id=\"e0cb226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1353\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ.png\" class=\"attachment-full size-full wp-image-17820\" alt=\"Abstrahierte Customer Journey in Brandification\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ.png 2048w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-300x198.png 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-1024x677.png 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-768x507.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/05\/Brandification-CJ-1536x1015.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ee014cd\" data-id=\"ee014cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;45&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c0348 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"09c0348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-step-flow\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Journeys abbilden \ud83d\udcc8\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBilde deine Customer Journeys ab: Hinterlege \nin den einzelnen Etappen konkrete Brand Touchpoints und detaillierte Informationen. Der Customer Journey Score zeigt dir Optimierungspotenziale deiner Journey aus Kunden- und Markensicht auf. Durch die Erstellung von Personas wird die Brand Community \u00fcber deren wichtige Eigenschaften informiert.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-739fed1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"739fed1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-453e7ed\" data-id=\"453e7ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2d160c elementor-widget elementor-widget-heading\" data-id=\"e2d160c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Kunden-Interviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce192cd ha-image-accordion-mobile-vertical ha-image-accordion-horizontal ha-image-accordion-click elementor-widget elementor-widget-ha-image-accordion happy-addon ha-image-accordion\" data-id=\"ce192cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-image-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-image-accordion-wrapper\">\n            <div class=\"ha-ia-container\">\n                <div class=\"ha-ia-gallery-wrap\">\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/mandy-novak-ivoclar-brandification-customers.png');\" class=\"ha-ia-item active\">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">KUNDENINTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Mandy Novak von Ivoclar<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Mandy Novak<\/b> ist Director Global Brand &amp; Customer Experience bei <b>Ivoclar<\/b>. Von ihr haben wir erfahren, welche Herausforderungen sich in den Bereichen Marke und CX f\u00fcr Ivoclar als Unternehmen in der Dentalbranche ergeben, welche Ziele Ivoclar sich in diesem Bereich gesteckt hat und wie Brandification in der Ivoclar Brand Hero Community zum Einsatz kommt.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/de\/kunden-case-ivoclar\/\"  >\n                                            Mehr erfahren                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/cropped-silvia-rick-canada-life-software-customer-case-4.jpg');\" class=\"ha-ia-item \">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">KUNDENINTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Silvia Rick von Canada Life<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Silvia Rick<\/b> ist Markenmanagement-Leiterin bei <b>Canada Life Deutschland<\/b>. Canada Life wurde 1847 als erster Lebensversicherer Kanadas in Hamilton, Ontario, gegr\u00fcndet. In Deutschland z\u00e4hlt Canada Life zu den gr\u00f6\u00dften Gesellschaften im Maklermarkt f\u00fcr fondsgebundene Produkte. Seit Mai 2019 nutzt Canada Life die Brandification Software als Brand Mangement Tool. Wir haben mit Silvia Rick \u00fcber ihre Erfahrungen mit der Software gesprochen.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/de\/kunden-case-canada-life\/\"  >\n                                            Mehr erfahren                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/reto-sidler-greater-zurich-area-brandification-interview-1024x683-1.jpg');\" class=\"ha-ia-item \">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">KUNDENINTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Reto Sidler von Greater Zurich Area<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Reto Sidler<\/b> war zum Zeitpunkt des Interviews Head of Communications and Marketing bei <b>Greater Zurich Area<\/b>. Die Greater Zurich Area besteht aus 9 Kantonen in der deutsch- und italienischsprachigen Schweiz, von denen jeder spezifische technologische Kompetenzen in den Wirtschaftsraum einbringt. Mit der Stabilit\u00e4t und Verl\u00e4sslichkeit der Schweiz stellt der Wirtschaftsraum Z\u00fcrich ein unternehmensfreundliches Umfeld f\u00fcr international t\u00e4tige und expandierende Unternehmen dar. Wir haben mit Reto Sidler \u00fcber seine Erfahrungen mit Brandification gesprochen.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/de\/kunden-case-gza\/\"  >\n                                            Mehr erfahren                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd66cc0 pad-l elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd66cc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b487f2b\" data-id=\"b487f2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fac022c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac022c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1c6a9c\" data-id=\"e1c6a9c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-115fbcf elementor-widget elementor-widget-heading\" data-id=\"115fbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie k\u00f6nnen KI-L\u00f6sungen das Brand Touchpoint Management revolutionieren?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e6d8a elementor-widget elementor-widget-text-editor\" data-id=\"49e6d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit dieser Frage setzt sich Brandification seit langem auseinander und hat innovative Ans\u00e4tze f\u00fcr KI-gest\u00fctztes Brand Touchpoint Management entwickelt und u.a. gemeinsam mit EVO Fitness umgesetzt. Die Erkenntnisse wurden in einem praxisnahen Whitepaper zusammengefasst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fe3fb elementor-widget elementor-widget-image\" data-id=\"22fe3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup-227x300.png\" class=\"attachment-medium size-medium wp-image-23557\" alt=\"Whitepaper-Cover: EVO Fitness x Brandification \u2013 Use Case zur Skalierung der Brand Experience\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup-227x300.png 227w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup-776x1024.png 776w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup-768x1014.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup-1164x1536.png 1164w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/12\/EVO-Case-Whitepaper-Mockup.png 1515w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa85fd9\" data-id=\"aa85fd9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff9b2e0 elementor-widget elementor-widget-spacer\" data-id=\"ff9b2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25de476 elementor-widget elementor-widget-heading\" data-id=\"25de476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Whitepaper zum kostenlosen Download \ud83d\udcd4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d38213 elementor-widget elementor-widget-text-editor\" data-id=\"0d38213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bitte f\u00fclle das folgende Formular aus. Danach erh\u00e4ltst du den Download Link zum Whitepaper per E-Mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15fa86 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"d15fa86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"BTP + AI: EVO Fitness Case\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10578\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d15fa86\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Brandification\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_0435afe elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_0435afe\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVorname <span style=\"color: red;font-weight: bold\">*<\/span>\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_0435afe]\" id=\"form-field-field_0435afe\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Vorname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_97f1829 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_97f1829\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName <span style=\"color: red;font-weight: bold\">*<\/span>\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_97f1829]\" id=\"form-field-field_97f1829\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_278a83a elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_278a83a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tUnternehmen <span style=\"color: red;font-weight: bold\">*<\/span>\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_278a83a]\" id=\"form-field-field_278a83a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Unternehmen\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_e0d2814 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e0d2814\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-Mail <span style=\"color: red;font-weight: bold\">*<\/span>\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_e0d2814]\" id=\"form-field-field_e0d2814\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_4a4cf69 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4a4cf69\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tDatenschutz <span style=\"color: red;font-weight: bold\">*<\/span>\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_4a4cf69]\" id=\"form-field-field_4a4cf69\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" aria-required=\"true\">\n\t\t\t\t<label for=\"form-field-field_4a4cf69\">Ich stimme der Datenschutzerkl\u00e4rung zu.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm elementor-animation-shrink\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kostenlos anfordern<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca2f93 elementor-widget elementor-widget-text-editor\" data-id=\"dca2f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Weitere Informationen findest du in unserer<\/span> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/brandification.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Datenschutzerkl\u00e4rung<\/span><\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>USE-CASE Brand Touchpoint Management + AI \ud83e\udd16 Du willst deine Markenumsetzung messbar machen und deine Brand Touchpoints unternehmensweit mit KI optimieren? Mit dem Brand Touchpoint Management + AI von Brandification kannst du auf unkomplizierte und spielerische Weise deine Brand Touchpoints in einer umfassenden Datenbank sammeln, ihre (Marken-) Umsetzung durch die Brandification KI bewerten\u00a0sowie gezielt optimieren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17820,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10578","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use-Case: Brand Touchpoints - Brandification<\/title>\n<meta name=\"description\" content=\"Wenn ihr eure Brand Touchpoints auf unkomplizierte Weise sammeln und analysieren wollt, bietet Brandification euch die ideale L\u00f6sung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/de\/use-case-brand-touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use-Case: Brand Touchpoints - 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