{"id":16322,"date":"2023-03-07T10:05:41","date_gmt":"2023-03-07T09:05:41","guid":{"rendered":"https:\/\/brandification.com\/de\/?page_id=16322"},"modified":"2025-01-29T12:18:12","modified_gmt":"2025-01-29T11:18:12","slug":"websession-brandificationxchristophjordi-menschen-machen-marke","status":"publish","type":"page","link":"https:\/\/brandification.com\/de\/websession-brandificationxchristophjordi-menschen-machen-marke\/","title":{"rendered":"Menschen machen Marke"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16322\" class=\"elementor elementor-16322\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e155a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e155a35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc7033e\" data-id=\"fc7033e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e777fd elementor-widget elementor-widget-image\" data-id=\"0e777fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"250\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/03\/bf4e80cd-68d4-4715-a73f-32bee7225575-1024x320.jpg\" class=\"attachment-large size-large wp-image-16335\" alt=\"Menschen machen Marke - Banner\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/03\/bf4e80cd-68d4-4715-a73f-32bee7225575-1024x320.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/03\/bf4e80cd-68d4-4715-a73f-32bee7225575-300x94.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/03\/bf4e80cd-68d4-4715-a73f-32bee7225575-768x240.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/03\/bf4e80cd-68d4-4715-a73f-32bee7225575.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5031b animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"4e5031b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"https:\/\/calendly.com\/brandification\/brandification-15min-austausch-de\" target=\"_blank\" rel=\"nofollow\"><span>Tracke jetzt deine Employee Journey!<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a42432c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42432c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-382f6e9\" data-id=\"382f6e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7b6a9 elementor-widget elementor-widget-spacer\" data-id=\"8d7b6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c705f elementor-widget elementor-widget-heading\" data-id=\"90c705f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Websession mit Christoph Jordi - \"Menschen machen Marke: Employer Branding als strategischen Erfolgsfaktor nutzen\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422b7ef elementor-widget elementor-widget-text-editor\" data-id=\"422b7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In unser Websession hat Christoph Jordi, Gr\u00fcnder, Inhaber und Berater\u00a0der DoD!fferent AG, die hohe Bedeutsamkeit des Employer Brandings in einer sich\u00a0ver\u00e4ndernden Zeit aufgezeigt. Unsere heutige Zeit ist gepr\u00e4gt durch einen Fachkr\u00e4ftemangel, der voranschreitenden Digitalisierung, neuen Arbeitsformen und einem Wechsel der Generationen.<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">\ud83d\udca1 Anhand folgender 5 Aspekte erl\u00e4uterte Christoph, wie aus einem schlechten Arbeitgeber, ein guter werden kann:<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\ude80<\/span><b><span data-contrast=\"auto\"> Systeme anstatt Einzelma\u00dfnahmen:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Die Arbeitgebermarke hat das Ziel, sowohl bekannt als auch attraktiv zu sein. Deshalb sollten alle Ma\u00dfnahmen zielgerichtet aufeinander abgestimmt werden. Diese Ma\u00dfnahmen sollten nicht nur in der Phase des Recruitings eingesetzt werden, sondern an allen Phasen entlang der Employee Journey von der Wahrnehmung bis hin zur Entlassung eines Mitarbeitenden stattfinden.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\ude80<\/span><b><span data-contrast=\"auto\"> Employer Branding geschieht von innen nach au\u00dfen:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Oder wie Christoph Jordi sagen w\u00fcrde: \u201eWas innen nicht brennt, kann au\u00dfen nicht leuchten.\u201c In diesem Sinne gilt es f\u00fcr Arbeitgeber einen gr\u00f6\u00dferen Sinn und Zweck f\u00fcr die Unternehmung zu finden und diesen nach au\u00dfen hin zu kommunizieren.<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\ude80<\/span><b><span data-contrast=\"auto\"> Im Team arbeiten:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Employer Branding muss immer gemeinsam erfolgen, indem alle Beteiligten aus Kommunikation, Marketing und Personalabteilung kooperieren, um somit die Arbeitgebermarke voranzubringen und die Organisation zu bef\u00e4higen.<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\ude80\u00a0<\/span><b><span data-contrast=\"auto\">Erlebnisse schaffen:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mithilfe von Storytelling und Emotionalisierung Mitarbeitende dazu einladen, Erlebnisse zu schaffen und somit die Organisation zu inspirieren und zu befeuern.<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\ude80<\/span><b><span data-contrast=\"auto\"> Strategieplanung:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360,&quot;469777462&quot;:[1180],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nur durch harte Arbeit, Disziplin und der konsequenten Umsetzung und Messung der Employer Brand k\u00f6nnen Erfolge festgehalten werden. Unter anderem sollten die Zielsetzungen, der Marketing-Mix, der Medien-Mix und die Zielgruppen definiert und Kontaktpunkte identifiziert werden.<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Ein gro\u00dfes Dankesch\u00f6n geht an Christoph Jordi f\u00fcr die wertvollen Erkenntnisse und an alle Teilnehmenden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f7f87 elementor-widget elementor-widget-spacer\" data-id=\"a7f7f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbde4e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbde4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b471ca elementor-widget elementor-widget-spacer\" data-id=\"8b471ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb5f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb5f11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3bbb21\" data-id=\"d3bbb21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15fdc53 elementor-widget elementor-widget-heading\" data-id=\"15fdc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Aufzeichnung der Websession<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabbca6 elementor-widget elementor-widget-text-editor\" data-id=\"fabbca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vielen Dank f\u00fcr dein Interesse an unserer Websession!<\/p><p>Hier findest du die Aufzeichnung zu unser Websession. \ud83d\ude09<\/p><p>Neben den 5 Key Learnings von Christoph Jordi, wie auch du zu einer guten Arbeitgebermarke gelangst, hilft dir auch eine Employee Journey dabei, Optimierungspotenziale zu entdecken.<br \/>Willst auch du deine Employee Journey abbilden? Dann vereinbare ein unverbindliches 15-Minuten-Infogespr\u00e4ch mit uns und wir finden heraus, wie unsere Brandification Software dich dabei unterst\u00fctzen kann \ud83d\udc47<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ffc81 animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"40ffc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"https:\/\/calendly.com\/brandification\/brandification-15min-austausch-de\" target=\"_blank\" rel=\"nofollow\"><span>Tracke jetzt deine Employee Journey!<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a2e2f1\" data-id=\"9a2e2f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851145f elementor-widget elementor-widget-video\" data-id=\"851145f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><div class=\"BorlabsCookie\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-video-youtube\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/brandification.com\/de\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-no-thumbnail.png\" alt=\"YouTube\"> <div class=\"_brlbs-caption\"> <p>Mit dem Laden des Videos akzeptieren Sie die Datenschutzerkl\u00e4rung von YouTube.<br><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mehr erfahren<\/a><\/p> <p><a class=\"_brlbs-btn _brlbs-icon-play-white\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Video laden<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>YouTube immer entsperren<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"youtube\"><script type=\"text\/template\">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<\/script><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4a93dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4a93dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-887357a\" data-id=\"887357a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8bb93 elementor-widget elementor-widget-spacer\" data-id=\"2a8bb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tracke jetzt deine Employee Journey! Websession mit Christoph Jordi &#8211; &#8222;Menschen machen Marke: Employer Branding als strategischen Erfolgsfaktor nutzen&#8220; In unser Websession hat Christoph Jordi, Gr\u00fcnder, Inhaber und Berater\u00a0der DoD!fferent AG, die hohe Bedeutsamkeit des Employer Brandings in einer sich\u00a0ver\u00e4ndernden Zeit aufgezeigt. Unsere heutige Zeit ist gepr\u00e4gt durch einen Fachkr\u00e4ftemangel, der voranschreitenden Digitalisierung, neuen Arbeitsformen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16274,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16322","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Menschen machen Marke - Brandification<\/title>\n<meta name=\"description\" content=\"Zu Gast in unserer Websession war Christoph Jordi, Gr\u00fcnder bei DoD!fferent. In dieser Session dreht sich alles um das Thema Mensch &amp; Marke.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/de\/websession-brandificationxchristophjordi-menschen-machen-marke\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menschen machen Marke - Brandification\" \/>\n<meta property=\"og:description\" content=\"Zu Gast in unserer Websession war Christoph Jordi, Gr\u00fcnder bei DoD!fferent. 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