{"id":17221,"date":"2023-04-17T10:50:40","date_gmt":"2023-04-17T08:50:40","guid":{"rendered":"https:\/\/brandification.com\/de\/?page_id=17221"},"modified":"2025-01-29T12:23:46","modified_gmt":"2025-01-29T11:23:46","slug":"power-of-purpose","status":"publish","type":"page","link":"https:\/\/brandification.com\/de\/power-of-purpose\/","title":{"rendered":"The Power of Purpose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17221\" class=\"elementor elementor-17221\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e155a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e155a35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc7033e\" data-id=\"fc7033e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e777fd elementor-widget elementor-widget-image\" data-id=\"0e777fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"250\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/04\/Zoom-Eventbanner_MAY-1024x320.png\" class=\"attachment-large size-large wp-image-17224\" alt=\"The Power of Purpose - Websession\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/04\/Zoom-Eventbanner_MAY-1024x320.png 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/04\/Zoom-Eventbanner_MAY-300x94.png 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/04\/Zoom-Eventbanner_MAY-768x240.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2023\/04\/Zoom-Eventbanner_MAY.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5031b animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"4e5031b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"https:\/\/calendly.com\/brandification\/brandification-15min-austausch-de\" target=\"_blank\" rel=\"nofollow\"><span>Implementiere deinen Purpose jetzt mit Brandification<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a42432c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42432c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-382f6e9\" data-id=\"382f6e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7b6a9 elementor-widget elementor-widget-spacer\" data-id=\"8d7b6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c705f elementor-widget elementor-widget-heading\" data-id=\"90c705f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Websession mit Sebastian May - \"The Power of Purpose - Wie ein starker Brand Purpose die Unternehmens-Performance befl\u00fcgeln kann\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422b7ef elementor-widget elementor-widget-text-editor\" data-id=\"422b7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">In unserer Websession hat Sebastian May, Managing Partner bei Truffle Bay und Co-Autor des Buches \u201eMarke machts m\u00f6glich\u201c, dargelegt, wie ein starker Brand Purpose die Unternehmens-Performance befl\u00fcgeln kann. Wir haben f\u00fcr dich die wichtigsten Erkenntnisse zusammengefasst:\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Was macht einen starken Brand-Purpose aus?<\/span><\/b><\/p><p><span data-contrast=\"none\">Der Purpose spielt eine wesentliche Rolle in der strategischen Orientierung, der Unternehmenskulturentwicklung, der Marke und der Kommunikation. Der Purpose beantwortet dabei die Fragen nach dem Zweck der Organisation und sollte als\u202f<\/span><b><i><span data-contrast=\"none\">richtungsgebender, sowie Zuversicht stiftender Nordstern\u202f<\/span><\/i><\/b><span data-contrast=\"none\">dienen.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Ein starker Purpose ist Teil der Marke, aber\u202f<\/span><b><span data-contrast=\"none\">nicht<\/span><\/b><span data-contrast=\"none\">\u202fgleichzustellen mit der Marke selbst. Beide erg\u00e4nzen sich, sind aber keinesfalls identisch oder austauschbar. Bei der Entwicklung eines starken Purpose ist es von gro\u00dfer Bedeutung den\u202f<\/span><b><span data-contrast=\"none\">Sweet Spot aus Competence, Culture und Cause<\/span><\/b><span data-contrast=\"none\">\u202fauszuarbeiten und dabei sowohl St\u00e4rken aus Unternehmenskultur und Kernkompetenzen, mit dem Kundennutzen und einer klaren Haltung zur Verantwortung als gesellschaftlicher Akteur zu kombinieren.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Mit den drei folgenden Grundregeln kann ein starker Purpose zum Perfomance-Treiber werden:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">\ud83d\udca5<\/span><\/b><b><span data-contrast=\"none\"> Finden statt erfinden:\u202f<\/span><\/b><span data-contrast=\"none\">Purpose wird gefunden, nicht erfunden. Was ist das gro\u00dfe Ziel, das die Organisation vereint und antreibt? Hierf\u00fcr muss der Blick nach innen gerichtet werden, um klarzustellen, welche strategische Vision verfolgt wird, welche Kernkompetenzen das Unternehmen ausmachen, wie der kulturelle Hintergrund aussieht und wie das Unternehmen in der Vergangenheit gewachsen ist. Zus\u00e4tzlich muss der Blick auch von innen nach au\u00dfen gerichtet werden, um zu verstehen, was das Umfeld, die Kunden und weitere Stakeholder f\u00fcr Erwartungen haben. Besonders wichtig ist es dann, die Entwicklung des Purpose zur Chefsache zu machen und die gesamte Organisation in den Prozess miteinzubinden.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\udca5<\/span> <b><span data-contrast=\"none\">Zur Essenz verdichten: <\/span><\/b><span data-contrast=\"none\">Bei der Formulierung des Purpose gilt es zu beachten, dass inhaltlich alle Facetten des Sweet Spots pr\u00e4zise und knapp formuliert sind, sodass dieser langfristig bestehen kann. Achtung: Es geht nicht darum, einen Werbeclaim zu formulieren, der gut \u00fcber die Zunge geht. Es muss f\u00fcr die Organisation, f\u00fcr den der Purpose stehen soll, richtig, sinnstiftend, ambitioniert, offen und authentisch sein.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\ud83d\udca5<\/span> <b><span data-contrast=\"none\">Konsequente Umsetzung:<\/span><\/b><span data-contrast=\"none\"> Die Formulierung des Purpose ist der erste Schritt in die richtige Richtung. Der n\u00e4chste Schritt ist dann, den Worten Taten folgen zu lassen, indem das n\u00f6tige Budget f\u00fcr die Umsetzung bereitgestellt wird und die gesamte Organisation in die Reise involviert wird, denn Purpose sollte in jeder Facette und Auspr\u00e4gung der Unternehmenst\u00e4tigkeit sp\u00fcrbar werden. Hierf\u00fcr ist es ebenso entscheidend, dass die Unternehmensleitung den Purpose vorlebt und nicht nur vorgibt. Dar\u00fcber hinaus ist es notwendig, Prozesse und Strukturen im Unternehmen auf den Purpose anzupassen und die Transformationsfortschritte zu messen und zu managen.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Ein gro\u00dfes Dankesch\u00f6n geht an Sebastian May f\u00fcr die wertvollen Erkenntnisse und an alle Teilnehmenden.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:394}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f7f87 elementor-widget elementor-widget-spacer\" data-id=\"a7f7f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbde4e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbde4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b471ca elementor-widget elementor-widget-spacer\" data-id=\"8b471ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb5f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb5f11\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3bbb21\" data-id=\"d3bbb21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15fdc53 elementor-widget elementor-widget-heading\" data-id=\"15fdc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Aufzeichnung der Websession<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabbca6 elementor-widget elementor-widget-text-editor\" data-id=\"fabbca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Vielen Dank f\u00fcr dein Interesse an unserer Websession!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:true,&quot;335559738&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Hier findest du die Aufzeichnung zu unser Websession.\u202f<\/span><span data-contrast=\"auto\">\ud83e\udd13<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:true,&quot;335559738&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Neben den Key Learnings von Sebastian May, wie ein starker Purpose die Unternehmens-Performance befl\u00fcgeln kann, hilft dir auch die Nutzung der einfachen, involvierenden und gamifizierten Brand Implementation Software von Brandification, um deinen Brand Purpose nach innen zu tragen. Willst du erfahren, wie wir dich bei der Implementierung deines Purposes unterst\u00fctzen k\u00f6nnen? Dann buche dir jetzt ein unverbindliches 15-Minuten-Infogespr\u00e4ch mit uns und wir zeigen dir, wie dein Purpose mit dem Einsatz von Brandification zum Performance-Treiber werden kann.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ffc81 animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"40ffc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"https:\/\/calendly.com\/brandification\/brandification-15min-austausch-de\" target=\"_blank\" rel=\"nofollow\"><span>Implementiere deinen Purpose jetzt mit Brandification<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a2e2f1\" data-id=\"9a2e2f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851145f elementor-widget elementor-widget-video\" data-id=\"851145f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><div class=\"BorlabsCookie\"><div class=\"_brlbs-content-blocker\"> <div class=\"_brlbs-embed _brlbs-video-youtube\"> <img decoding=\"async\" class=\"_brlbs-thumbnail\" src=\"https:\/\/brandification.com\/de\/wp-content\/plugins\/borlabs-cookie\/assets\/images\/cb-no-thumbnail.png\" alt=\"YouTube\"> <div class=\"_brlbs-caption\"> <p>Mit dem Laden des Videos akzeptieren Sie die Datenschutzerkl\u00e4rung von YouTube.<br><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mehr erfahren<\/a><\/p> <p><a class=\"_brlbs-btn _brlbs-icon-play-white\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Video laden<\/a><\/p> <p><label><input type=\"checkbox\" name=\"unblockAll\" value=\"1\" checked> <small>YouTube immer entsperren<\/small><\/label><\/p> <\/div> <\/div> <\/div><div class=\"borlabs-hide\" data-borlabs-cookie-type=\"content-blocker\" data-borlabs-cookie-id=\"youtube\"><script type=\"text\/template\">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<\/script><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4a93dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4a93dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-887357a\" data-id=\"887357a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8bb93 elementor-widget elementor-widget-spacer\" data-id=\"2a8bb93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Implementiere deinen Purpose jetzt mit Brandification Websession mit Sebastian May &#8211; &#8222;The Power of Purpose &#8211; Wie ein starker Brand Purpose die Unternehmens-Performance befl\u00fcgeln kann&#8220; In unserer Websession hat Sebastian May, Managing Partner bei Truffle Bay und Co-Autor des Buches \u201eMarke machts m\u00f6glich\u201c, dargelegt, wie ein starker Brand Purpose die Unternehmens-Performance befl\u00fcgeln kann. Wir haben [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16719,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17221","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Purpose - Brandification<\/title>\n<meta name=\"description\" content=\"Zu Gast in unserer Websession war Sebastian May, Managing Partner bei TRUFFLE BAY. 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