{"id":21724,"date":"2024-07-12T06:20:11","date_gmt":"2024-07-12T04:20:11","guid":{"rendered":"https:\/\/brandification.com\/de\/?page_id=21724"},"modified":"2025-01-29T11:03:25","modified_gmt":"2025-01-29T10:03:25","slug":"interviews","status":"publish","type":"page","link":"https:\/\/brandification.com\/de\/interviews\/","title":{"rendered":"Brandification Interviews"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21724\" class=\"elementor elementor-21724\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11a8abe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11a8abe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e391ca\" data-id=\"8e391ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305e6a7 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"305e6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlighted_text&quot;:&quot;Interviews&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Interviews<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a9e7382 e-flex e-con-boxed e-con e-parent\" data-id=\"a9e7382\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ea958 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"71ea958\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13817 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-management tag-kommunikation tag-marke tag-markenarchitektur tag-markenaufbau tag-markenberatung tag-markenmanagement tag-markenpositionierung tag-markenstrategie\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2022\/06\/21\/interview-mit-magdalena-adamska-gruenderin-von-brandstruck\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Adamska-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-13847\" alt=\"Magdalena Adamska von BrandStruck\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Adamska-300x300.jpeg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Adamska-150x150.jpeg 150w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Adamska.jpeg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2022\/06\/21\/interview-mit-magdalena-adamska-gruenderin-von-brandstruck\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Magdalena Adamska &#8211; Gr\u00fcnderin von BrandStruck\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Wir haben in unserem Interview mit Magdalena Adamska, Gr\u00fcnderin von BrandStruck, \u00fcber die Bedeutung von Markenstrategie gesprochen. Au\u00dferdem hat sie uns verraten, welche Cases jeder Markenverantwortliche kennen sollte, um davon zu lernen.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2022\/06\/21\/interview-mit-magdalena-adamska-gruenderin-von-brandstruck\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21. Juni 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8966 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-building tag-brand-experience tag-brand-implementation tag-brand-management tag-brand-manager tag-branding tag-head-of-brand tag-marke tag-markenfuehrung tag-markenmanagement tag-marketing\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2022\/06\/02\/interview-marie-demont-omio\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/brandification-interview-marie-demont-omio-300x200.jpg\" class=\"attachment-medium size-medium wp-image-11388\" alt=\"Brandification Interview mit Marie Demont von Omio\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/brandification-interview-marie-demont-omio-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/brandification-interview-marie-demont-omio-1024x682.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/brandification-interview-marie-demont-omio-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/brandification-interview-marie-demont-omio.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2022\/06\/02\/interview-marie-demont-omio\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Marie Demont &#8211; Head of Brand bei Omio\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In unserem Brandification-Interview haben wir mit Marie Demont, Head of Brand bei Omio, gesprochen. Von ihr haben wir erfahren, wie best\u00e4ndige Marken aufgebaut und gepflegt werden, welche Bedeutung Daten im Markenmanagement haben und warum manche Markenerlebnisse geradezu magisch sein k\u00f6nnen\u2026<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2022\/06\/02\/interview-marie-demont-omio\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2. Juni 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8481 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-experience tag-brand-management tag-customer-experience tag-cx tag-ivoclar tag-kundeninterview tag-mandy-novak tag-marke tag-markenfuehrung tag-testimonial\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2022\/02\/24\/interview-mandy-novak-ivoclar\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"297\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/mandy-novak-ivoclar-brandification-customers-297x300.png\" class=\"attachment-medium size-medium wp-image-8858\" alt=\"Mandy Novak Ivoclar Brandification Kunde\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/mandy-novak-ivoclar-brandification-customers-297x300.png 297w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/mandy-novak-ivoclar-brandification-customers-768x775.png 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/05\/mandy-novak-ivoclar-brandification-customers.png 832w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2022\/02\/24\/interview-mandy-novak-ivoclar\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Mandy Novak &#8211; Director Global Brand &amp; Customer Experience bei Ivoclar\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In unserem Brandification Interview sprechen wir heute mit Mandy Novak, Director Global Brand &amp; Customer Experience bei Ivoclar. Von ihr haben wir erfahren, welche Herausforderungen sich in den Bereichen Marke und CX f\u00fcr Ivoclar als Unternehmen in der Dentalbranche ergeben, welche Ziele Ivoclar sich in diesem Bereich gesteckt hat und wie Brandification in der Ivoclar Brand Hero Community zum Einsatz kommt.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2022\/02\/24\/interview-mandy-novak-ivoclar\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24. Februar 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8040 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-akustische-markenfuehrung tag-brand tag-brand-experience tag-brand-management tag-branding tag-marke tag-markenfuehrung tag-markenmanagement tag-soundlogo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/09\/17\/interview-rainer-hirt-audity\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/brandification-interview-rainer-hirt-audity-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12441\" alt=\"Rainer Hirt von audity\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/brandification-interview-rainer-hirt-audity-300x300.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/brandification-interview-rainer-hirt-audity-150x150.jpg 150w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/brandification-interview-rainer-hirt-audity-768x768.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/brandification-interview-rainer-hirt-audity.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/09\/17\/interview-rainer-hirt-audity\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Rainer Hirt &#8211; CEO von audity\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In unserem Brandification Interview sprechen wir heute mit Rainer Hirt, CEO von audity, \u00fcber die akustische Seite der Markenf\u00fchrung. Von ihm haben wir erfahren, wie ein Soundlogo f\u00fcr eine Marke entsteht und wie die Soundkonzepte f\u00fcr Marken der Zukunft aussehen werden.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/09\/17\/interview-rainer-hirt-audity\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17. September 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7933 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-adact tag-brand tag-brand-education tag-brand-software tag-branding tag-customer-engagement tag-gamification tag-gamification-experte tag-marke\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/07\/30\/interview-kalev-kaerpuk-ceo-gruender-adact\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Kalev_Kaerpuk_adact-1024x1033-1-297x300.jpg\" class=\"attachment-medium size-medium wp-image-12450\" alt=\"Kalev Kaerpuk von adact\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Kalev_Kaerpuk_adact-1024x1033-1-297x300.jpg 297w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Kalev_Kaerpuk_adact-1024x1033-1-1015x1024.jpg 1015w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Kalev_Kaerpuk_adact-1024x1033-1-768x775.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Kalev_Kaerpuk_adact-1024x1033-1.jpg 1024w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/07\/30\/interview-kalev-kaerpuk-ceo-gruender-adact\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Kalev K\u00e4rpuk &#8211; Gamification Experte, CEO und Gr\u00fcnder von adact\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In unserem Interview sprechen wir mit Kalev K\u00e4rpuk, Gamification Experte, CEO und Gr\u00fcnder des Gamification-Marketing-Unternehmens adact. Kalev gibt spannende Einblicke in das Thema Gamification im Marketing- und Educationbereich und hat zu vielen Irrglauben im Bereich Games eine Antwort parat&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/07\/30\/interview-kalev-kaerpuk-ceo-gruender-adact\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30. Juli 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7757 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-management tag-brand-manager tag-brand-transformation tag-dynafit tag-marke tag-markenfuehrung tag-markenmanagement tag-marketing-director\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/06\/11\/interview-alexander-nehls-dynafit\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Alexander-Nehls-Dynafit-2-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12436\" alt=\"Alexander Nehls von Dynafit\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Alexander-Nehls-Dynafit-2-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Alexander-Nehls-Dynafit-2-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Alexander-Nehls-Dynafit-2.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/06\/11\/interview-alexander-nehls-dynafit\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Alexander Nehls &#8211; International Marketing Director bei Dynafit\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In unserem Interview sprechen wir mit Alexander Nehls, International Marketing Director bei der Bergsportmarke Dynafit mit Fokus auf Bergausdauersport. Wir haben mit ihm \u00fcber die Rolle der Marke im Sport- und Outdoorbereich gesprochen und haben von ihm erfahren, warum konsequente Markenumsetzung so entscheidend ist und wie diese gelingen kann. Au\u00dferdem hat Alexander Nehls uns verraten, warum Skischuhe sprechen k\u00f6nnen sollten&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/06\/11\/interview-alexander-nehls-dynafit\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t11. Juni 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7314 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-manager tag-brand-transformation tag-global-head-of-brand tag-marke tag-markenfuehrung tag-markenmanagement\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/05\/17\/interview-sabine-schmittwilken-global-brand-management\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/sabine-schmittwilken-global-brand-management-innogy-300x300.jpg\" class=\"attachment-medium size-medium wp-image-12461\" alt=\"Interview mit Sabine Schmittwilken\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/sabine-schmittwilken-global-brand-management-innogy-300x300.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/sabine-schmittwilken-global-brand-management-innogy-150x150.jpg 150w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/sabine-schmittwilken-global-brand-management-innogy-768x768.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/sabine-schmittwilken-global-brand-management-innogy.jpg 1023w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/05\/17\/interview-sabine-schmittwilken-global-brand-management\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Sabine Schmittwilken &#8211; Head of Global Brand Management &amp; Business Transformation\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Als leidenschaftlicher Marketeer hat Sabine Schmittwilken mit viel Erfahrung in der Energiebranche bis M\u00e4rz 2021 die Marke innogy aufgebaut &#8211; eine gro\u00dfartige Erfahrung, wie sie uns erz\u00e4hlt. Wir haben mit ihr \u00fcber die DNA der Marke gesprochen und haben erfahren, warum die Marke die wichtigste Investition eines Unternehmens darstellt.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/05\/17\/interview-sabine-schmittwilken-global-brand-management\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17. Mai 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7478 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-antonio-paraiso tag-brand tag-brand-consultant tag-brand-management tag-brand-manager tag-luxury-brands tag-luxusmarken tag-markenberater tag-markenfuehrung tag-markenmanagement\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/05\/07\/interview-business-speaker-luxury-brand-consultant-antonio-paraiso\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Antonio-Paraiso-Interview-Brandification-Luxury-Brands-1024x683-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12437\" alt=\"Interview mit Antonio Para\u00edso\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Antonio-Paraiso-Interview-Brandification-Luxury-Brands-1024x683-1-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Antonio-Paraiso-Interview-Brandification-Luxury-Brands-1024x683-1-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/Antonio-Paraiso-Interview-Brandification-Luxury-Brands-1024x683-1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/05\/07\/interview-business-speaker-luxury-brand-consultant-antonio-paraiso\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Business Speaker und Luxury Brand Consultant Antonio Para\u00edso\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Antonio Para\u00edso hat International Trade in London und Luxury Brand Management in Madrid studiert. Nach einer erfolgreichen Karriere in gro\u00dfen Unternehmen hat Antonio Para\u00edso sein eigenes Unternehmen in den Bereichen Consulting, Education und Public Speaking gegr\u00fcndet. Im Laufe der Jahre hat Antonio Para\u00edso Expertise in den Bereichen Luxusmarketing, Verkauf, Innovation und internationaler Handel entwickelt. Wir haben mit ihm \u00fcber seine umfangreichen Erfahrungen als Business-Speaker und Brand Consultant gesprochen und haben erfahren, was wir von Luxusmarken \u00fcber erfolgreiche Markenf\u00fchrung lernen k\u00f6nnen.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/05\/07\/interview-business-speaker-luxury-brand-consultant-antonio-paraiso\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7. Mai 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7434 post type-post status-publish format-standard has-post-thumbnail hentry category-interview tag-brand tag-brand-management tag-brand-manager tag-dr-joachim-boehler tag-markenfuehrung tag-markenmanagement tag-marktforschung tag-union-investment\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2021\/04\/24\/interview-mit-dr-joachim-boehler-leiter-marktforschung-strategische-markenfuehrung-bei-union-investment\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/dr-joachim-boehler-union-investment-brandification-interview-1024x683-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12443\" alt=\"Dr. Joachim Boehler von Union Investment\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/dr-joachim-boehler-union-investment-brandification-interview-1024x683-1-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/dr-joachim-boehler-union-investment-brandification-interview-1024x683-1-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2022\/06\/dr-joachim-boehler-union-investment-brandification-interview-1024x683-1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2021\/04\/24\/interview-mit-dr-joachim-boehler-leiter-marktforschung-strategische-markenfuehrung-bei-union-investment\/\" target=&quot;_blank&quot;>\n\t\t\t\tInterview mit Dr. Joachim B\u00f6hler &#8211; Leiter Marktforschung \/ Strategische Markenf\u00fchrung bei Union Investment\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Als Leiter Marktforschung \/ Strategische Markenf\u00fchrung h\u00e4lt Dr. Joachim B\u00f6hler Union Investment seit vielen Jahren die Treue. Wir haben mit ihm \u00fcber seine Prophezeiungen f\u00fcr 2021 gesprochen, \u00fcber Lockdowns und Lebensfreude und haben erfahren, welche Bedeutung Marke f\u00fcr die K\u00f6pfe und Herzen von Kunden hat.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2021\/04\/24\/interview-mit-dr-joachim-boehler-leiter-marktforschung-strategische-markenfuehrung-bei-union-investment\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24. April 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/brandification.com\/de\/wp-json\/wp\/v2\/pages\/21724\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Interviews<\/p>\n","protected":false},"author":1,"featured_media":9694,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21724","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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