{"id":21735,"date":"2024-07-12T06:28:26","date_gmt":"2024-07-12T04:28:26","guid":{"rendered":"https:\/\/brandification.com\/de\/?page_id=21735"},"modified":"2025-01-29T11:01:41","modified_gmt":"2025-01-29T10:01:41","slug":"artikel","status":"publish","type":"page","link":"https:\/\/brandification.com\/de\/artikel\/","title":{"rendered":"Brandification Artikel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21735\" class=\"elementor elementor-21735\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11a8abe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11a8abe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e391ca\" data-id=\"8e391ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305e6a7 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"305e6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlighted_text&quot;:&quot;Artikel&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Artikel<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c30444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c30444\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4de8cf4\" data-id=\"4de8cf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1356181 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1356181\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22336 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2024\/08\/22\/markenbotschafter-und-corporate-influencer\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/few-3237665_1280-300x165.jpg\" class=\"attachment-medium size-medium wp-image-22414\" alt=\"Markenbotschafter und Corporate Influencer\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/few-3237665_1280-300x165.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/few-3237665_1280-1024x562.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/few-3237665_1280-768x421.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/few-3237665_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2024\/08\/22\/markenbotschafter-und-corporate-influencer\/\" target=&quot;_blank&quot;>\n\t\t\t\tMarkenbotschafter und Corporate Influencer: Dein Erfolgsduo f\u00fcr eine starke Marke\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Markenbotschafter und Corporate Influencer: Die Revolution der Markenkommunikation In der modernen Marketingwelt sind Markenbotschafter:innen und Corporate Influencer zu unverzichtbaren Schl\u00fcsselakteuren geworden. Ihre Kommunikation der Markenbotschaften<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2024\/08\/22\/markenbotschafter-und-corporate-influencer\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22. August 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22337 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2024\/07\/27\/touchpoint-optimierung-konsistente-markenerfahrung\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/grocery-1232944_1280-300x200.jpg\" class=\"attachment-medium size-medium wp-image-22400\" alt=\"Touchpoint Optimierung Einkaufsmarkt Warenpr\u00e4sentation f\u00fcr konsistente Markenerfahrung\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/grocery-1232944_1280-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/grocery-1232944_1280-1024x682.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/grocery-1232944_1280-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/grocery-1232944_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2024\/07\/27\/touchpoint-optimierung-konsistente-markenerfahrung\/\" target=&quot;_blank&quot;>\n\t\t\t\tTouchpoint-Optimierung: Wie du mit gezieltem Brand Touchpoint Management eine konsistente Markenerfahrung schaffst\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Die Relevanz der Touchpoint-Optimierung f\u00fcr eine konsistente Markenerfahrung in der Customer Journey\u00a0 In der heutigen, stark vernetzten Welt ist die Customer Journey komplexer denn je.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2024\/07\/27\/touchpoint-optimierung-konsistente-markenerfahrung\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27. Juli 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21931 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2024\/06\/26\/optimierung-brand-touchpoints-customer-journey\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag-300x200.jpg\" class=\"attachment-medium size-medium wp-image-21932\" alt=\"Optimierung der Brand Touchpoints\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag-1024x682.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag-1536x1024.jpg 1536w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/07\/Brand-Touchpoints-Optimieren-Beitrag.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2024\/06\/26\/optimierung-brand-touchpoints-customer-journey\/\" target=&quot;_blank&quot;>\n\t\t\t\tMit diesen Tipps meisterst du die Optimierung deiner Brand Touchpoints f\u00fcr eine erstklassige Customer Journey\u00a0\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In der heutigen digitalen Welt ist es wichtiger denn je, den gesamten Prozess der Customer Journey zu verstehen und zu optimieren. Vom ersten Kontakt mit<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2024\/06\/26\/optimierung-brand-touchpoints-customer-journey\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26. Juni 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22335 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2024\/05\/15\/brand-implementation-management-strategien-fuer-erfolg\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/ball-6355441_1280-300x200.jpg\" class=\"attachment-medium size-medium wp-image-22411\" alt=\"Brand Implementation Management, Markenumsetzung, Erfolgsbeispiele Markenstrategie\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/ball-6355441_1280-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/ball-6355441_1280-1024x683.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/ball-6355441_1280-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/ball-6355441_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2024\/05\/15\/brand-implementation-management-strategien-fuer-erfolg\/\" target=&quot;_blank&quot;>\n\t\t\t\tBrand Implementation Management: Strategien f\u00fcr deinen Erfolg\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>&nbsp; Als Brand Manager oder Marketingleiter:in wei\u00dft du sicher, wie wichtig eine starke und konsistente Markenidentit\u00e4t f\u00fcr den Erfolg deines Unternehmens ist. Doch die konsequente<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2024\/05\/15\/brand-implementation-management-strategien-fuer-erfolg\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15. Mai 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22338 post type-post status-publish format-standard has-post-thumbnail hentry category-artikel\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brandification.com\/de\/2024\/04\/03\/die-kraft-der-markenbotschafter\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/dumbbells-3399107_1280-300x200.jpg\" class=\"attachment-medium size-medium wp-image-22404\" alt=\"Die Kraft der Markenbotschafter\" srcset=\"https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/dumbbells-3399107_1280-300x200.jpg 300w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/dumbbells-3399107_1280-1024x682.jpg 1024w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/dumbbells-3399107_1280-768x512.jpg 768w, https:\/\/brandification.com\/de\/wp-content\/uploads\/sites\/4\/2024\/08\/dumbbells-3399107_1280.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brandification.com\/de\/2024\/04\/03\/die-kraft-der-markenbotschafter\/\" target=&quot;_blank&quot;>\n\t\t\t\tDie Kraft der Markenbotschafter: Strategien und Tipps f\u00fcr deinen Erfolg\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Markenbotschafter:innen sind mehr als nur ein Trend \u2013 sie sind ein entscheidender Faktor f\u00fcr den Erfolg deiner Marke. In diesem Blogbeitrag erf\u00e4hrst du, wie du<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/brandification.com\/de\/2024\/04\/03\/die-kraft-der-markenbotschafter\/\" target=\"_blank\">\n\t\t\tWeiterlesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3. 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