{"id":2705,"date":"2020-05-04T09:21:00","date_gmt":"2020-05-04T07:21:00","guid":{"rendered":"https:\/\/brandification.com\/de\/?p=2705"},"modified":"2025-08-05T13:14:34","modified_gmt":"2025-08-05T11:14:34","slug":"10-fragen-an-marketing-leitung-liselotte-pichler-kager-mila","status":"publish","type":"post","link":"https:\/\/brandification.com\/de\/2020\/05\/04\/10-fragen-an-marketing-leitung-liselotte-pichler-kager-mila\/","title":{"rendered":"10 Fragen an Marketing-Leitung Liselotte\u200b Pichler Kager (Mila)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2705\" class=\"elementor elementor-2705\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a1c0a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a1c0a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e49c77\" data-id=\"14e49c77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8fa36 elementor-widget elementor-widget-text-editor\" data-id=\"2d8fa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Was haben Bergbauern mit <a href=\"https:\/\/brandification.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markenf\u00fchrung<\/a> zu tun? In unseren 10 Fragen gibt uns Liselotte Pichler Kager kurz und knackig Einblick in ihre T\u00e4tigkeit als Marketing-Leitung bei <a href=\"https:\/\/www.mila.it\/de\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Mila<\/a>.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Frau Pichler Kager, vielen Dank dass Sie heute hier sind! Welche war Ihre Lieblingsmarke in Ihrer Kindheit und warum? Und welche ist es heute?<\/strong><\/h2>\n\n<p>Kindheit: \u201eKinder\u201c (von Ferrero). Aufgrund der kreativen Produkte, wie z.B. \u201e\u00dcberraschungseier\u201c und begleitende Werbespots.<\/p>\n\n<p>Heute: \u201eMila\u201c. Es gibt viele Gr\u00fcnde, z.B. die 2.500 S\u00fcdtiroler Bergbauern die dahinter stehen, die hochwertigen Milchprodukte, das moderne Unternehmen.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Was funktioniert intern, um Mitarbeiter als Markenbotschafter zu gewinnen?<\/strong><\/h2>\n\n<p>Klare Werte, gut nach innen kommuniziert und vor allem vom Unternehmen gelebt.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Stellen Sie sich vor, Sie begegnen einer Markenfee, die Ihnen f\u00fcr ihre Marke jeden Wunsch erf\u00fcllen kann. Was w\u00fcrden Sie sich von ihr w\u00fcnschen?<\/strong><\/h2>\n\n<p>Dass Mila und alles was dahinter steht, einem noch breiterem Publikum bekannt werden.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Welche Entwicklungen und Trends sehen Sie aktuell im Bereich Branding?<\/strong><\/h2>\n\n<p>Konsumenten verlangen von einer Marke immer mehr Transparenz und bekommen diese durch den direkten Austausch in den neuen Medien auch. Nur Marken mit ehrlichen und authentischen Botschaften werden langfristig Erfolg haben.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Und welche Entwicklungen und Herausforderungen sehen Sie in 5-10 Jahren?<\/strong><\/h2>\n\n<p>Eine gro\u00dfe Herausforderung ist ein Wechsel im Medienkonsum. Die junge Generation bewegt sich oft fernab von den klassischen Medien wie TV oder Print. Marken m\u00fcssen immer greifbarer und erlebbarer gemacht werden (z.B. durch Influencer-Marketing).<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Mit welchen 3 Ma\u00dfnahmen kann man Mitarbeiter dauerhaft f\u00fcr eine Marke gewinnen?<\/strong><\/h2>\n\n<ol class=\"wp-block-list\" type=\"a\">\n<li>Markenwerte klar definieren<\/li>\n<li>Markenwerte leben und nach innen kommunizieren<\/li>\n<li>Mitarbeiter m\u00fcssen in den Werten der Marke ihre eigenen Werte wiederfinden. Das Unternehmen muss zu ihnen, aber auch sie zum Unternehmen passen.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Sehen Sie bestimmte Unternehmensbereiche in denen es besonders herausfordernd ist, Mitarbeiter f\u00fcr eine Marke zu gewinnen?<\/strong><\/h2>\n\n<p>Im Grunde ist es in allen Bereichen eine Herausforderung. \u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Wie w\u00fcrden Sie mit nur einem Argument jemanden von der Wichtigkeit Ihrer Marke \u00fcberzeugen?<\/strong><\/h2>\n\n<p>Mila ist die Verbindung von S\u00fcdtiroler Bergbauerntradition und zeitgem\u00e4\u00dfen, hochwertigen Milchprodukten. \u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Wenn Sie nicht f\u00fcr Mila arbeiten w\u00fcrden, f\u00fcr welche Marke w\u00e4ren Sie gerne t\u00e4tig und warum?<\/strong><\/h2>\n\n<p>Schwer zu sagen. Sicherlich w\u00e4re ich f\u00fcr eine Lebensmittelmarke t\u00e4tig, da die Branche sehr spannend ist.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Was erwarten andere Unternehmensbereiche von einem Marketing\/Brand Manager (Team)?<\/strong><\/h2>\n\n<p>Unter Einbezug aller Bereiche eine Marke zu f\u00fchren.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Vielen Dank Liselotte Pichler Kager und alles Gute!<\/strong><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Konsumenten verlangen von einer Marke immer mehr Transparenz und bekommen diese durch den direkten Austausch in den neuen Medien auch. Nur Marken mit ehrlichen und authentischen Botschaften werden langfristig Erfolg haben.<\/p>\n","protected":false},"author":6,"featured_media":12452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[19,10,11,23,14,24,25],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-brand-experience","tag-brand-management","tag-branding","tag-liselotte-pichler","tag-marke","tag-marketing","tag-mila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Fragen an Marketing-Leitung Liselotte\u200b Pichler Kager (Mila) - Brandification<\/title>\n<meta name=\"description\" content=\"Was haben Bergbauern mit Markenf\u00fchrung zu tun? 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