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Month: June 2020

Brandification - BrandTech Blog

Björn Lipski Glorit Bausysteme Brandification Interview

5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme

Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.

Dr Deborah Zani Rubner Haus Brandification Interview

Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus

As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.

Felix Neugebauer Zeiss Brandification Interview

Interview with Brand Experience Partner Felix Neugebauer (ZEISS)

Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…