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Month: February 2021

Brandification - BrandTech Blog

Brandification Interview Holger Winkelsträter Caverion

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Digitalization is certainly particularly visible in the brand experience at the moment. We are experiencing this above all where real brand experiences are being eliminated as a result of the pandemic. Examples of this are trade shows and events such as product launches. Nevertheless, I believe the importance of brand strength will increase, especially in the wake of digitization. However, this goes hand in hand with the increasing challenge of controlled brand management.

sophie-zepnik-anna-souvignier-hejhej-mats

Interview with Sophie Zepnik, Co-Founder of hejhej-mats

For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.