Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Holger Winkelstraeter from Caverion

Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…

Interview with Sophie Zepnik, Co-Founder of hejhej-mats

Sophie Zepnik and Anna Souvignier from hejhej-mats

For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.