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Month: May 2021

Brandification - BrandTech Blog

Sabine Schmittwilken

Interview with Sabine Schmittwilken – Head of Global Brand Management & Business Transformation

As a passionate marketeer, Sabine Schmittwilken has built up the brand innogy until March 2021 with a lot of experience in the energy industry – a great experience, as she tells us. We talked to her about the DNA of the brand and learned why the brand is a company’s most important investment.

Brandification Interview Antonio Paraiso

Interview with Business Speaker and Luxury Brand Consultant Antonio Paraíso

Antonio Paraíso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in International Business in big companies, António started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Paraíso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.