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Brandification - BrandTech Blog

Björn Lipski Glorit Bausysteme Brandification Interview

5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme

Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.

Dr Deborah Zani Rubner Haus Brandification Interview

Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus

As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.

Felix Neugebauer Zeiss Brandification Interview

Interview with Brand Experience Partner Felix Neugebauer (ZEISS)

Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…

Bernhard Scholz BrandTrust Brandification Interview

Interview with senior brand consultant Bernhard Scholz (BrandTrust)

Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.

Philipp Giselbrecht Kaestle Brandification Interview

Interview with Marketing Manager Philipp Giselbrecht (Kästle)

As marketing director and product manager of the traditional Austrian ski manufacturer Kästle, Philipp Giselbrecht is on the move on a daily basis in dealing with the dynamic environment of brands. We talked to him about his experience in brand management and found out what current developments he sees in this area and what purple…
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Nicole Schulte Teambank Brandification Interview

Interview with Head of Marketing Nicole Schulte (TeamBank)

As Head of Marketing, Brand and Customer-Experience at TeamBank, Nicole Schulte is an expert in the field of brand and branding. We talked to her about what it takes to win over employees as permanent brand ambassadors and why even a sustainable company doesn’t have to plant trees to save the world…

Liselotte Pichler Kager Mila Brandification Interview

10 questions for Marketing Manager Liselotte Pichler Kager (Mila)

What do mountain farmers have to do with brand management? In the following 10 questions, Liselotte Pichler Kager gives us a brief and concise insight into her work as head of marketing at Mila.

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