Most impressive Brand Touchpoints of Coca-Cola
Coca-Cola is represented in almost every country in the world except for Cuba and North Korea. The company is one of the largest global beverage producers with an operating profit of $8.7 billion in 2018. Already in 1923 Coca-Cola invented the sixpack, which had a great impact for the beverage industry. Still the company has an impressive influence on daily life, which manifests in the following Brand Touchpoints.