Events

13.07.2021 | 5:30–7:30 pm | Nuremberg

Learn from Christoph Hack, founder and CEO of Brandification, how you can transform employees into active and permanent brand ambassadors through digital tools. Afterwards, Lisa Branz, IT project manager at Brandification, will inspire you to discover how scientifically based gamification concepts can spark fun in brand engagement.
In a panel discussion, representatives from the industry will provide insights into their digital brand management and share their experiences and learnings. In a concluding Q&A round, you will have the opportunity to ask the speakers all your questions on the topic.
Please note: this event is in German.

June 30th 2021 | 3:30–4:45 pm

In this websession we will focus on challenges in brand onboarding and education of employees and on how digital tools and a scientifically based gamification concept can be used to build and strengthen brand knowledge in a fun, hands-on and sustainable way.
According to Harvard Business Review, 75% of brand enablement measures are ineffective. However, the resources required are comparatively high.
Gamification approaches can be used to train, motivate, activate and optimize the performance of employees. As gamified measures tap into the natural intrinsic motivation and competitive mindset of employees, they can help consolidate learning content faster and more sustainably while offering a more fun approach towards employee training.
In this websession we are going to talk about how sustainable learning works in the human brain and which challenges employers face when it comes to onboarding and educating their employees with traditional brand training. We are then going to discover how and why gamification mechanisms work and how they can be implemented into your employees’ work routine.
We are also going to have a look at successful examples for gamification concepts in the sector of employee education and are providing an insight into how digital tools can be used to leverage the benefits of gamification for your brand with comparatively lower resource requirements.
We look forward to your participation and an exciting and inspiring websession!

Brandification web session – 28.04.2021

In our web session on “Digital Brand Education Reinvented”, we talk about challenges in brand empowerment of employees and how digital tools can help to consolidate brand knowledge in a playful, practical and sustainable way.

Brandification web session – 30.03.2021

In our web session on “Brand Implementation Reinvented”, we talk to Reto Sidler from the Greater Zurich Area about challenges and solutions in the field of brand implementation. As Head of Communications & Marketing, Reto Sidler provides insights into the brand management of the Swiss location brand in a conversation with Brandification and sheds light on how brand development has successfully progressed there in recent years.

JOSEPHS Event – 07.05.2020

How do you manage to win over employees – permanently & company-wide – for the topic of brand? The brandification event “Transforming employees into brand ambassadors” is part of the new JOSEPHS online event series. Explore and test our Brand Engagement Tool, which transforms employees into brand ambassadors in a simple, effective and fun way.