Events
Current events
Brandification practical seminar: Brand Implementation Reinvented March 2024
14.03.2024 – 15.03.2024
This event is in German.
Our unique brandification seminar “Brand Implementation Reinvented” enters its third round in spring 2024. In our 1.5-day practical seminar on March 14 and 15, we will show you how to achieve sustainable, company-wide implementation of your brand and achieve the highest level of brand engagement among your employees.
On the one hand, you will hear inspiring presentations from our top-class speakers:
- Dr. Dirk Held, Co-Founder & Managing Director at DECODE and Co-Founder & CSO at aimpower, on “AI in Brand Management“;
- Jasmin Rubner, Founder & CEO at Brandlovestory – The Brand Culture Company, on “How do I develop a brand culture?“;
- Felix Neugebauer, Head of Brand Intelligence at ZEISS, on “Brand Transformation: Global Brand Implementation at ZEISS” and
- John Bache, Managing Partner at VIM Group, on “How does a successful rebranding work?“.
Secondly, you will have the opportunity to talk to the experts about your pain points and gains in brand implementation and gain valuable tips for your brand.
Past events (selection)
Internal Branding Refresher 2024 - Why 3 out of 4 employees don't know their brand and how you can change that
23.11.2023 | 16:00 – 16:45
This event is in German.
Fact: 3 out of 4 employees do not know what their brand stands for and therefore find it very challenging to implement the brand in everyday life. This is despite the fact that employees are demonstrably the main drivers of the brand, which in turn is the most important corporate asset in most cases (over 40% on average!). Nevertheless, internal branding trainings often do not take place because they are too time-consuming and boring, and the collection of (internal) brand KPIs is usually neglected as well.
To meet this challenge in 2024 with ease, Brandification has developed the “Internal Branding Refresher 2024”, which raises awareness of the company’s own brand among employees in a fun way.
Playfully develop your employees into brand fans in 2024!
Brandification practical seminar: Brand Implementation Reinvented
12.10.2023 – 13.10.2023
This event is in German.
Due to the great demand and positive response, our Brandification Seminar “Brand Implementation Reinvented” will take place again on 12th & 13th of October at the Design Offices Nove in Munich. You can expect two days full of inspiring lectures, exciting insights and shared group work on cases from Kärnten, Dynafit and Klüber Lubrication. We can already look forward to Prof. Dr. Carsten Baumgarth, Peter Pirck and Christoph Jordi as our speakers 🔥.
DMEXCO MASTERCLASS - Playfully developing employees into brand fans
21.09.2023 | 12:45 – 13:15
The majority of measures to empower employees with the brand fail to achieve their goals: 75% of employees do not know their own brand values, do not know what their company stands for and cannot implement the brand in their daily work. In our Masterclass, we take a practical look at the biggest challenges in employee brand engagement. How can brand implementation be fun for employees and successfully mastered? Using a best-practice case, we will show how the use of innovative software and a scientifically based gamification concept can create brand understanding and brand awareness among employees in an entertaining and playful way and have a lasting effect in just 60 days.
Sebastian May x Brandification: The Power of Purpose - How a strong brand purpose can boost company performance
12.04.2023 | 15:00 – 15:45
This event was in German.
Few terms have shaped the management debate in recent years as much as “purpose.” Hardly any company has not embarked on a search for meaning and asked themselves the popular “why” question made famous by Simon Sinek. However, not every purpose is truly implemented where it is claimed. A good purpose is not rocket science, but properly implemented, it can be a powerful lever to improve company performance.
In our web session with Sebastian May, we addressed the following questions:
- What makes a good purpose?
- How do you develop a strong purpose?
- How can purpose become a performance driver?
Brandification Seminar: Brand Implementation Reinvented
23.03.2023 – 24.03.2023
This event was in German.
On March 23rd and 24th, our Brandification seminar “Brand Implementation Reinvented” took place at Design Offices Nove in Munich. Two days full of inspiring speeches, exciting insights, and collaborative work on the cases of Baufinex, Cornelsen, and illwerke vkw are now behind us.
Brandification x Christoph Jordi: People make brands - Using employer branding as a strategic success factor
06.03.2023 | 15:00 – 15:45
This event is in German.
This free web session is all about people & brands. The guest is Christoph Jordi, founder, owner and consultant at DoD!fferent. He is convinced that companies earn more money with happy employees and therefore puts people at the center of his approach.
Christoph Jordi reveals to you,
- Â why successful brands grow from the inside out
- how successful companies rely on their employees as ambassadors
- Tips and tricks for using employees as brand ambassadors
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We are looking forward to an exciting exchange and interesting insights!
BVIK x PHOENIX CONTACT x Brandification - Developing the Brand from the Inside Out
22.09.2022 | 14:00 – 17:30 | Bad Pyrmont
Together with the bvik – Bundesverband fĂĽr Industrie Kommunikation (Federal Association for Industrial Communication) – Brandification organised the event “Developing the brand from within” at the Phoenix Contact site in Bad Pyrmont on Thursday 22 September 2022. The agenda of the event included a factory tour and exciting presentations on the topic of internal branding. Insights on the speakers and presentations can be found here.
NUREMBERG DIGITAL FESTIVAL - How digital brand management transforms employees into brand fans
07.07.2022 | 16:00 – 18:00 | Nuremberg
On 07.07.2022, we were finally back at the Nuremberg Digital Festival with a live event 💛. Our live event “How digital brand management transforms employees into brand fans” aroused the interest of many spectators and clearly shows the great relevance of our topic.
In the Josephs Innovation Lab, we were able to enter into dialogue with enthusiastic visitors from the marketing and HR sectors on the topic of brand implementation and also spoke about how to turn employees into brand fans.
In the gallery you can find a few impressions of our “Brandification x Nuremberg Digital Festival” event.
NUREMBERG DIGITAL FESTIVAL - Digital brand management for a successful brand
13.07.2021 | 17:30–19:30 | Nuremberg
In the gallery you can find a few impressions of our “Brandification x NĂĽrnberg Digital Festival” event at the ZOLLHOF.
1 Year Brandification
1 Year Brandification Anniversary Event – 27.02.2020
In the gallery you will find some impressions of our 1 Year Brandification Event at ZOLLHOF.