Events

18.11.2021 | 4:00 – 5:00 pm

 This event is in German.
In this webinar, we will address the question of how current trends and technologies in the areas of automation, machine learning and gamification can also be used in the area of brand empowerment.
We will shed light on how a digital tool can be used to train employees about their own brand in an automated, playful and yet highly individualized way, thereby increasing brand engagement in a measurable and sustainable way. Through a high degree of automation, targeted knowledge transfer and a high degree of flexibility for employees, up to 85% of resources can be saved in this way compared to conventional brand training.
In this web session, you will learn what this can look like in practice and what it means for your brand training and onboarding process.
We look forward to an exciting exchange!

13.10.2021 | 4:00 – 4:45 pm

This event is in German.
In this web session, we’ll talk about how sustainable learning works in the human brain and the challenges employers face when it comes to onboarding new employees with classic Brand Training. Afterwards, we will learn how and why Gamification mechanisms work in the context of Brand Onboarding and how they can be implemented into the daily work routine of your new employees.
We look forward to your participation and an exciting and inspiring web session!

22.09.2021 | 3:30 – 4:45 pm

This event is in German.
How can companies in the financial services industry succeed in implementing their own brand concept in a tangible, consistent and sustainable way for customers, even without a physical product?
As Head of Brand Management at the life insurance company Canada Life, Silvia Rick gives insights into the successful implementation of the brand strategy and the involvement of over 650 employees.
Behind the new brand promise “My Life. Better insured.” is much more than a pithy advertising slogan. As an insurance partner with Canadian roots, Canada Life shows its customers a better way to live well and financially independently and a service that makes life more pleasant for business partners and customers. For example: Brand ambassadors in all areas of the company make sure that “My life. Better insured.” is a positive experience for customers. For every team, this means not standing still, but always getting a little better. You can feel the Canadian optimism that CanadaLife employees are proud of in Germany as well. This further development is supported by the new corporate design, which gives Canada Life a modern face worldwide.
We are looking forward to exciting insights into the industry and an interesting exchange with you!

15.09.2021 | 4:00 – 4:45 pm

In this websession we will focus on challenges in brand education of employees and on how digital tools and a scientifically based gamification concept can be used to build and strengthen brand knowledge in a fun, hands-on and sustainable way.
We look forward to your participation and an exciting and inspiring websession!

13.07.2021 | 5:30–7:30 pm | Nuremberg

Learn from Christoph Hack, founder and CEO of Brandification, how you can transform employees into active and permanent brand ambassadors through digital tools. Afterwards, Lisa Branz, IT project manager at Brandification, will inspire you to discover how scientifically based gamification concepts can spark fun in brand engagement.
In a panel discussion, representatives from the industry will provide insights into their digital brand management and share their experiences and learnings. In a concluding Q&A round, you will have the opportunity to ask the speakers all your questions on the topic.
Please note: this event is in German.

June 30th 2021 | 3:30–4:45 pm

In this websession we will focus on challenges in brand onboarding and education of employees and on how digital tools and a scientifically based gamification concept can be used to build and strengthen brand knowledge in a fun, hands-on and sustainable way.
According to Harvard Business Review, 75% of brand enablement measures are ineffective. However, the resources required are comparatively high.
Gamification approaches can be used to train, motivate, activate and optimize the performance of employees. As gamified measures tap into the natural intrinsic motivation and competitive mindset of employees, they can help consolidate learning content faster and more sustainably while offering a more fun approach towards employee training.
In this websession we are going to talk about how sustainable learning works in the human brain and which challenges employers face when it comes to onboarding and educating their employees with traditional brand training. We are then going to discover how and why gamification mechanisms work and how they can be implemented into your employees’ work routine.
We are also going to have a look at successful examples for gamification concepts in the sector of employee education and are providing an insight into how digital tools can be used to leverage the benefits of gamification for your brand with comparatively lower resource requirements.
We look forward to your participation and an exciting and inspiring websession!

Brandification web session – 28.04.2021

In our web session on “Digital Brand Education Reinvented”, we talk about challenges in brand empowerment of employees and how digital tools can help to consolidate brand knowledge in a playful, practical and sustainable way.

Brandification web session – 30.03.2021

In our web session on “Brand Implementation Reinvented”, we talk to Reto Sidler from the Greater Zurich Area about challenges and solutions in the field of brand implementation. As Head of Communications & Marketing, Reto Sidler provides insights into the brand management of the Swiss location brand in a conversation with Brandification and sheds light on how brand development has successfully progressed there in recent years.

JOSEPHS Event – 07.05.2020

How do you manage to win over employees – permanently & company-wide – for the topic of brand? The brandification event “Transforming employees into brand ambassadors” is part of the new JOSEPHS online event series. Explore and test our Brand Engagement Tool, which transforms employees into brand ambassadors in a simple, effective and fun way.