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Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950
mail@brandification.com

Brandification FAQ

In our FAQ we answer frequently asked questions about the Brandification Tools as well as the topics BrandTech, Digital Brand Management and digitalization of the brand environment.

General 

What is Brandification?

Brandification is a young start-up from Nuremberg. Currently our team consists of 10 people. We are passionate for Brand & Tech and have been working energetically since 2019 to transform employees into brand ambassadors together with our customers.

What is Brandification doing?

Brandification transforms employees into brand ambassadors. With our app, employees learn intuitively and playfully what their own brand stands for. This creates a company-wide implementation of the brand at its brand touchpoints.

With the Brandification software, you always have an overview of the brand touchpoint performance and customer journey of your brand.

What tools does Brandification offer?

Brandification offers you 2 tools: The Brandification App activates employees sustainably, creates a common understanding of the brand and transforms employees permanently into brand ambassadors.

The Brandification Software is your central platform for digitally designing brand touchpoints, personas and customer journeys from a brand perspective and making data-based brand decisions based on your cockpit.

Brandification App

What features does the Brandification App offer?

In the Brandification App, employees can create brand touchpoints, add a photo and a description and evaluate them according to defined brand criteria. Brand touchpoints created by other users of the app can be liked, commented and favoured. The app also offers the possibility to search, filter and sort brand touchpoints and to call up an evaluation for the fulfilment of brand criteria. More information is available on our Brandification App page.

What does the Brandification App cost?

For us at Brandification, it is important that the setup of the Brandification App is perfectly adapted to your goals. We are happy to take the time to discuss your individual use case in advance - whether it is the use of the app as an extension of existing eLearning or the comprehensive optimisation of brand touchpoints. Based on your goals, the number of users and the desired support level, we will create your individual pricing. Contact us now for your individual offer.

Where is my data stored?

The Brandification App is a Progressive Web App. This means that your data is only stored in the cloud and not on your device. Your data is stored on encrypted servers in Germany. You can find more information on this topic on our data privacy and security page.

Can I use the Brandification App on my private device?

Yes! The majority of users use the Brandification App on private devices. As no data is stored on the devices themselves but exclusively in the cloud, the Brandification App can be used on private devices without hesitation.

On how many devices can I use the app simultaneously?

The Brandification App can be used with one account on any number of devices. You can log into your personal account from any platform.

Can I use the Brandification App on my desktop computer?

Yes, the Brandification App can be used on all devices (desktop PC, tablet, smartphone...) and with all operating systems and browsers.

Does Brandification offer a Frontify Alternative?

Frontify is a brand management software for consistency, efficiency & simple design collaboration in the cloud. The Brandification App is an internal branding app that helps you turn employees into brand ambassadors.

While both Frontify and the Brandification App help to promote brand-related communication among employees and increase brand consistency, Frontify focuses on the central management of brand resources. In contrast, the Brandification App, with its social media approach, playfully increases brand awareness through interaction with brand touchpoints.

Brandification Software

What features does the Brandification Software offer?

The Brandification Software is a digital brand management tool with which you can capture brand touchpoints alone, in a team or across departments. Using the CX Dashboard and Customer Journey View, you can find out how your key target groups interact with your business and eliminate the pain points within your customer journey. The Brand Cockpit gives you the tools to define, measure and analyse the KPIs for your brand. External live data can be added via interfaces in order to make well-founded decisions for your brand based on data.

What does the Brandification Software cost?

For us at Brandification, it is important that the setup of the Brandification Software is perfectly adapted to your goals, so that you have all the important data from your brand at your fingertips at all times. We would be happy to take the time to discuss your individual use case in advance. Based on your goals, the number of users and the desired support level, we will create your individual pricing. Contact us now for your individual offer.

Where is my data stored?

Your data is located on encrypted servers in Germany. The highest security standard for your data is therefore guaranteed.

Digitalization of Brands

Are brand ambassadors corporate influencers?

The terms corporate influencer and brand ambassador are often used synonymously. In our article on corporate influencers, we examine whether corporate influencers are the brand ambassadors of the digital age.

Learn more

More brand success for your company?

Design the brand experience where it starts: At the brand touchpoint. In a free demo we show you how Brandification contributes to your brand success.

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