McDonald’s: the most impressive touchpoints of the world’s most famous fast food brand
McDonald’s was originally founded in 1940 by brothers Richard and Maurice McDonald as a barbecue restaurant. Eight years after its founding, the then family-owned company changed its product range and is now the world’s top-selling fast food company. Every day, 1.6 million guests visit a McDonald’s restaurant. Worldwide, 75 burgers are sold per second. McDonald’s operates 39,200 restaurants worldwide; of these, over 80% are franchised. Compared to other fast food brands, McDonald’s is not only probably the best known fast food brand, but also has the most valuable brand value worldwide. With a brand value of almost 155 billion US dollars, McDonald’s is the most valuable fast food brand in the world in 2021.