Most impressive Brand Touchpoints of Starbucks
The Starbucks Corporation based in the US state of Seattle is an international retail company in the coffee product sector. Net sales in 2018 amounted to approximately 24.7 billion US dollars. Starbucks ranks second in the ranking of the world’s most valuable fast food brands with over 46 million US dollars in brand equity. After Costa Coffee, Starbucks is the second largest coffee bar operator in Europe with around 2,500 coffee bars. The range of different beverages is the top-selling product and accounts for well over half of global sales.