Most impressive Brand Touchpoints of CHANEL
Gabrielle “Coco“ CHANEL founded her fashion empire in 1909. Her fashionable intention was to liberate women of her time physically, psychologically and socially. With her fashion she revolutionized the ideal of female appearance. Since then CHANEL developed to become one of the most valuable luxury brands in the world. With an estimated brand value of 20 billion dollars the Parisian fashion house even occupies second place. The elegance and dominance of the brand is presented in the following touchpoints.