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Tag: brand coach

Brandification - BrandTech Blog

Brandification Interview Antonio Paraiso

Interview with Business Speaker and Luxury Brand Consultant Antonio Paraíso

Antonio Paraíso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in International Business in big companies, António started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Paraíso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.

MBCC Group - Mike Freche interview with Brandification

Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals

As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…