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Tag: brand education

Brandification - BrandTech Blog

Kalev Kärpuk - CEO from adact

Interview with Kalev Kärpuk – Gamification Expert, CEO and Founder of adact

In today’s interview, we talked to Kalev Kärpuk, Gamification Expert, CEO and Founder of the gamification marketing company adact about the topic of gamification in marketing and education. Also, Kalev Kärpuk had an answer to many misconceptions about the general topic of games…

Prof. Dr. Yonca Limon-Calisan

Interview with Prof. Dr. Yonca Limon-Calisan – Brand University of Applied Sciences Hamburg

As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.