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Tag: brand transformation

Brandification - BrandTech Blog

Alexander Nehls from Dynafit

Interview with Alexander Nehls – International Marketing Director at Dynafit

In today’s interview, we talked to Alexander Nehls, International Marketing Director at the mountain sports brand Dynafit with a focus on mountain endurance sports. We talked to him about the role of the brand in the sports and outdoor sector and learned from him why consistent brand implementation is so crucial and how this can succeed. Also, Alexander Nehls told us why ski boots should be able to talk…

Sabine Schmittwilken

Interview with Sabine Schmittwilken – Head of Global Brand Management & Business Transformation

As a passionate marketeer, Sabine Schmittwilken has built up the brand innogy until March 2021 with a lot of experience in the energy industry – a great experience, as she tells us. We talked to her about the DNA of the brand and learned why the brand is a company’s most important investment.