Dr. Joachim Böhler Union Investment Brandification Interview

Interview with Dr. Joachim Böhler – Head of Market Research / Strategic Brand Management at Union Investment

As Head of Market Research / Strategic Brand Management, Dr. Joachim Böhler has been loyal to Union Investment for many years. We talked to him about his prophecies for 2021, about lockdowns and joie de vivre, and learned what significance brand has for the minds and hearts of customers.