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Top Touchpoints

Which are the top touchpoints of the world’s top brands? Here we present the top brand touchpoints of the top 100 companies (by brand value). The list is updated continuously.

1. Facts and Touchpoints about Apple – Brand Value: 323 billion US dollars

APPLE STORES

Apple has 505 of its own stores worldwide. Of these, 273 are in the USA (state 2018).

APPLE IPHONE

Between October and December 2020, Apple sold 90 million iPhones, the largest smartphone sales in a quarter ever achieved by a manufacturer.

DOWNLOADS IN THE APPLE APP STORE

In 2020, 34.4 billion apps were downloaded from the Apple App Store. The Apple App Store is thus in second place, with the Google Play Store in the lead.

APPLE UNIVERSITY

Apple employees are allegedly taught to take Pablo Picasso as a model. This is to teach them to concentrate on the essentials.

FUN FACT

Since its IPO in December 1980, the company has increased its brand value by more than 50,000%.

APPLE KEYNOTE

Steve Jobs last appeared at an Apple keynote in 2011.

APPLE PARK

The Apple Park cost about 5 billion US dollars. The entire complex produces electricity from 100% renewable.

SALES WITH THE APPLE APP STORE

The App Store generated $32.8 billion in revenue in the first half of 2020, putting it ahead of the Google Play Store in terms of revenue.

APPLE LOGO

Steve Jobs decided on the “incomplete apple” because the complete one reminded too much of a cherry. The logo was also on the booting cartridges and was placed to fit the turning recesses.

APPLE PAY

The Sparkasse recorded approximately 1.5 million Apple Pay users in Germany in 2020. Apple Pay is used by 41% of mobile payments. Worldwide, more than 51% of all iPhone users have activated Apple Pay.

2. Facts and Touchpoints about Amazon – Brand Value: 200.67 billion US dollars

AMAZON PRIME

Amazon Prime has around 150 million Prime users worldwide. Prime customers leave just under €2,300 a year with Amazon (state 2020).

AMAZON MARKETPLACE

In Germany, approx. 240000 sellers list 586 million product ASINS. Worldwide, there are about 3 million sellers (state 2019).

NUMBER OF EMPLOYEES AT AMAZON

Amazon has around 1.2 million employees worldwide, making it one of the largest employers in the world. In 2020 alone, around 400,000 jobs were created.

AMAZON ALEXA

In the fourth quarter of 2019, Amazon sold around 15.8 million smart speakers. With a market share of 28.3%, Amazon is the market leader.

AMAZON LOGO

The arrow in the Amazon logo stretches from A to Z and not only stands for the huge product selection, but is also supposed to represent a friendly smile. This element is also found on the boxes.

AMAZON GO

There are about 475 Amazon supermarkets in the USA. These operate completely without cash registers (state 2019).

AMAZON PRIME DAY

On Prime Day 2019, Amazon sold approximately 175 million products worldwide, making it more successful than Black Friday 2018 and Cyber Monday 2018 combined.

AMAZON CORPORATE CULTURE

No PowerPoint presentations are used at meetings. Instead, Bezos relies on six-page memos. According to Bezos, memos explaining an intention through narration are more effective than PowerPoint presentations.

AMAZON COMPANY NAME

Initially, the company was called Cadabra Inc. but because the name was often misunderstood (Cadaver), Jeff Bezos decided on the name Amazon.

AMAZON WEB SERVICES (AWS)

Amazon’s second most important source of revenue next to online retail is cloud computing. It offers 175 different services. In 2019, AWS achieved a turnover of approximately USD 35 billion. AWS is the world’s most used cloud platform.

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