Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950
mail@brandification.com

Brand Education & Onboarding

Onboarding and enabling employees in a playful and effortless way

If you want to build the brand knowledge of new and long-standing colleagues quickly, effortlessly and playfully, Brandification offers you the ideal brand education & onboarding solution for all devices.

INDIVIDUAL SETUP

Based on your brand positioning, we develop individual education and onboarding content for your employees.

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SCIENTIFIC GAMIFICATION CONCEPT

Through playful challenges, users progress through various levels to become brand experts.

CONTINUOUS ONBOARDING

The onboarding of new colleagues is possible at any time and from anywhere – without any additional setup effort.

This is how your employees will easily learn what your brand stands for:

Individual setup of a brand

Individual setup for your brand

Based on your brand positioning and target group, we develop individual education and onboarding content for your employees. Whether as an extension of your brand training, as an onboarding solution for trainees or as brand training for managers – we configure the application to suit you.

Scientifically based gamification concept

With our scientifically based gamification concept, we bring fun, ease and effectiveness into the brand education and onboarding process. Through small knowledge bites and playful challenges, users progress through different levels to become brand experts – without lengthy courses or eLearning programs.

Quiz feature of Brandification
Continuous onboarding with Brandification

Continuous onboarding

New colleagues can be individually onboarded at any time without any additional setup effort – time-consuming training sessions are no longer necessary. Other user groups can start using the application at any time.

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Are you ready to reinvent brand education?

High Tech – High Touch: Technology & Brand Onboarding Canvas

In addition to our online platform for all devices, we work with you to develop a brand onboarding canvas that is individually tailored to your company. This way, we understand what is important to you when it comes to education & onboarding and which target group should be enabled. We ensure that you achieve your goals with Brandification and together we create sustainable brand awareness among your employees.

High Tech High Touch Brand Education

The building blocks of the Brandification solution

The Brandification Education & Onboarding solution is based on proven effective learning mechanisms:

ACTIVATION OF PRIOR KNOWLEDGE

Brandification builds and regularly reactivates knowledge on the topic of brands. The learning experience at concrete brand touchpoints is based on practical knowledge from the users’ everyday work.

SIGNIFICANCE OF CONTENT

In the first step, Brandification uses quizzes and challenges to convey the importance of the topic of brands. On this basis, brand-specific content can be learned in a focused manner.

EMOTIONAL LINK

Brandification offers varied challenges that are fun and engaging – for more effective learning of the relevant brand knowledge.

REGULAR REFRESH

Acquired knowledge is refreshed and consolidated through regular engagement with small bits of knowledge about the brand.

SUCCESS STORIES

Continuous feedback on mastered challenges and achieved levels creates a sense of success that motivates further engagement with the brand.

CURIOSITY

Brandification continuously offers users new challenges through individual and varied content.

Advantages of Education & Onboarding with Brandification

PLAYFUL APPROACH

Studies show that knowledge acquired through play is better consolidated than traditionally acquired knowledge.¹ With our unique gamification concept, we offer an effective and sustainable approach that brings fun and lightness to brand training.

MEASURABLE SUCCESS

Set education and onboarding challenges for your employees and track their fulfilment. Detailed insights into the learning progress of the users provide information about successes and gaps in knowledge and allow for the content to be adjusted at any time.

OPTIMIZED FOR ALL DEVICES

Brandification can be used with just one account on all platforms and operating systems – be it the private smartphone or the desktop computer in the office.

CONTINUOUS ONBOARDING

For new colleagues, no additional setup work is necessary – they can start with Brandification at any time. There is no need to coordinate onboarding or training appointments – ideal also for temporary colleagues.

Proven IT security and data protection processes

Your works council or IT department have questions about data security at Brandification? No problem!

CLOUD STORAGE

With Brandification, all data is stored in the cloud – for maximum data security, even on private end devices.

GDPR COMPLIANCE

Brandification does not process any sensitive data according to the GDPR or location data. Data processing is carried out in accordance with the new EU-GDPR of 25 May 2018 (last audit of Brandification in 12/2020).

SERVER LOCATION GERMANY

Brandification is hosted on an SSL-encrypted and ISO-certified server located in Frankfurt am Main, Germany – no data is transferred abroad at any point.

COMPLETE CONTROL OVER CONTENT

All image rights remain with the author in accordance with §7, §12 and §15 UrhG even after uploading to the application. In accordance with Article 17 GDPR, all data stored in the application will be deleted immediately after the end of use.

Are you ready to reinvent Brand Education?

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1) https://www.classcraft.com/blog/10-facts-games-learning

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