Brand Education & Onboarding
Onboarding and enabling employees in a playful and effortless way
If you want to build the brand knowledge of new and long-standing colleagues quickly, effortlessly and playfully, Brandification offers you the ideal brand education & onboarding solution for all devices.
INDIVIDUAL SETUP
Based on your brand positioning, we develop individual education and onboarding content for your employees.
LEARN MORESCIENTIFIC GAMIFICATION CONCEPT
Through playful challenges, users progress through various levels to become brand experts.
CONTINUOUS ONBOARDING
The onboarding of new colleagues is possible at any time and from anywhere – without any additional setup effort.
This is how your employees will easily learn what your brand stands for:
Individual setup for your brand
Based on your brand positioning and target group, we develop individual education and onboarding content for your employees. Whether as an extension of your brand training, as an onboarding solution for trainees or as brand training for managers – we configure the application to suit you.
Scientifically based gamification concept
With our scientifically based gamification concept, we bring fun, ease and effectiveness into the brand education and onboarding process. Through small knowledge bites and playful challenges, users progress through different levels to become brand experts – without lengthy courses or eLearning programs.
Continuous onboarding
New colleagues can be individually onboarded at any time without any additional setup effort – time-consuming training sessions are no longer necessary. Other user groups can start using the application at any time.
TEST BRANDIFICATION NOWAre you ready to reinvent brand education?
High Tech – High Touch: Technology & Brand Onboarding Canvas
In addition to our online platform for all devices, we work with you to develop a brand onboarding canvas that is individually tailored to your company. This way, we understand what is important to you when it comes to education & onboarding and which target group should be enabled. We ensure that you achieve your goals with Brandification and together we create sustainable brand awareness among your employees.
The building blocks of the Brandification solution
The Brandification Education & Onboarding solution is based on proven effective learning mechanisms:
ACTIVATION OF PRIOR KNOWLEDGE
Brandification builds and regularly reactivates knowledge on the topic of brands. The learning experience at concrete brand touchpoints is based on practical knowledge from the users’ everyday work.
SIGNIFICANCE OF CONTENT
In the first step, Brandification uses quizzes and challenges to convey the importance of the topic of brands. On this basis, brand-specific content can be learned in a focused manner.
EMOTIONAL LINK
Brandification offers varied challenges that are fun and engaging – for more effective learning of the relevant brand knowledge.
REGULAR REFRESH
Acquired knowledge is refreshed and consolidated through regular engagement with small bits of knowledge about the brand.
SUCCESS STORIES
Continuous feedback on mastered challenges and achieved levels creates a sense of success that motivates further engagement with the brand.
CURIOSITY
Brandification continuously offers users new challenges through individual and varied content.
Advantages of Education & Onboarding with Brandification
PLAYFUL APPROACH
Studies show that knowledge acquired through play is better consolidated than traditionally acquired knowledge.¹ With our unique gamification concept, we offer an effective and sustainable approach that brings fun and lightness to brand training.
MEASURABLE SUCCESS
Set education and onboarding challenges for your employees and track their fulfilment. Detailed insights into the learning progress of the users provide information about successes and gaps in knowledge and allow for the content to be adjusted at any time.
OPTIMIZED FOR ALL DEVICES
Brandification can be used with just one account on all platforms and operating systems – be it the private smartphone or the desktop computer in the office.
Proven IT security and data protection processes
Your works council or IT department have questions about data security at Brandification? No problem!
CLOUD STORAGE
With Brandification, all data is stored in the cloud – for maximum data security, even on private end devices.
GDPR COMPLIANCE
Brandification does not process any sensitive data according to the GDPR or location data. Data processing is carried out in accordance with the new EU-GDPR of 25 May 2018 (last audit of Brandification in 12/2020).
SERVER LOCATION GERMANY
Brandification is hosted on an SSL-encrypted server located in Frankfurt am Main, Germany – no data is transferred abroad at any point.
COMPLETE CONTROL OVER CONTENT
All image rights remain with the author in accordance with §7, §12 and §15 UrhG even after uploading to the application. In accordance with Article 17 GDPR, all data stored in the application will be deleted immediately after the end of use.
Are you ready to reinvent Brand Education?
GET TO KNOW BRANDIFICATION1) https://www.classcraft.com/blog/10-facts-games-learning