{"id":11957,"date":"2022-05-23T16:53:56","date_gmt":"2022-05-23T14:53:56","guid":{"rendered":"https:\/\/brandification.com\/en-neuu\/?page_id=11957"},"modified":"2022-07-19T12:04:50","modified_gmt":"2022-07-19T10:04:50","slug":"brand-touchpoints-from-ikea","status":"publish","type":"page","link":"https:\/\/brandification.com\/en\/brand-touchpoints-from-ikea\/","title":{"rendered":"Brand Touchpoints from IKEA"},"content":{"rendered":"\t\t
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IKEA: the most impressive touchpoints of the global market leader in furniture trade<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For Billy, Pax and K\u00f6ttbullar, customers have to walk an average of 3.5 kilometers from the entrance to the checkout. Despite this, IKEA is one of the top ten most valuable corporate brands in the global retail sector. The IKEA furniture group was founded by Ingvar Kamprad in Sweden in 1943. Today, the Swedish home furnishings company is the global leader in furniture retailing. The USA is the second most important market for IKEA worldwide, surpassed only by Germany as the country with the highest sales, with sales of 5.305 billion euros.<\/p><\/div><\/div>

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1. IKEA store1<\/sup><\/h4>

Four letters and the striking colors blue and yellow. IKEA is by far the strongest brand among furniture stores. The brand name IKEA is just an abbreviation. IK are the initials of founder Ingvar Kamprad, E stands for Elmtaryd, the name of the farm where he grew up, and A for Agunnaryd, Kamprad\u2019s home village. In 1974, the first German furniture store was opened in Eching. There are currently 55 stores in Germany, more than in any other country. Worldwide, Ikea has a total of 458 stores.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. IKEA BILLY shelf2<\/sup><\/h4>

BILLY is a familiar name not only to IKEA fans. BILLY may not bear the signature of a well-known designer, but in the IKEA world Gillis Lundgren is a household name to all \u2013 he was one of the first employees of IKEA. The bookcase has been produced by IKEA\u2019s Swedish supplier Gyllensvaans M\u00f6bler since 1978. Since then, it is estimated that more than 78 million pieces have crossed the IKEA counters. Worldwide, a BILLY shelf is sold every ten seconds. Annually, IKEA sells about 7 million BILLY worldwide.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. IKEA names3<\/sup><\/h4>

One of IKEA\u2019s trademarks is the names of its furniture. IKEA founder Ingvar Kamprad suffers from a weakness of numbers. As a result, all IKEA products have names, not numbers. However, they are not fantasy products: In Sweden, two employees are busy just finding new names \u2013 on the map. Sofas, armchairs or coffee tables usually have Swedish place names, while carpets, on the other hand, are named after Danish places. And bathroom items are logically named after rivers and lakes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. IKEA catalog4<\/sup><\/h4>

The Ikea catalog was eagerly awaited in millions of households every fall. The 300-page book was available in 29 languages. In 2020, the catalog was published in its last print version; since then, it has only been available digitally and as an app. Another superlative from the house of Ikea: With a circulation of 220 million copies, it is the most widely distributed book in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. IKEA warehouse5<\/sup><\/h4>

The prices in the first IKEA catalog were so low that people initially had doubts about the quality of the products. So Ingvar decided to turn an old workshop in \u00c4lmhult into a furniture exhibition where people could look at and try out the products before ordering them. In 1956, there was the first idea of dismantling the legs of the L\u00d6VET table. This led to the concept of self-assembly and the flat package.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. IKEA food6<\/sup><\/h4>

IKEA is now known not only for its furniture, but also for Swedish dishes and food. A third of customers visit IKEA for its food. Ingvar Kamprad thought early on that an empty stomach doesn\u2019t like to shop. So he established restaurants in his stores. With great success: Thanks to K\u00f6ttbullar & Co., IKEA is also one of the ten largest fast food providers in the world. IKEA sells around 150 million K\u00f6ttbullar per year worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Image sources:<\/p>

1. IKEA store | Photo by mastrminda | Pixabay<\/a><\/p>

2. IKEA BILLY shelf | Photo by Semyon Borisov | Unsplash<\/a><\/p>

3. IKEA names | Photo by Kari Shea | Unsplash<\/a><\/p>

4. IKEA catalog | Photo by billow926 | Unsplash<\/a><\/p>

5. IKEA warehouse | Photo by canmiless | Pixabay<\/a><\/p>

6. IKEA food | Photo by Kina | Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IKEA: the most impressive touchpoints of the global market leader in furniture trade For Billy, Pax and K\u00f6ttbullar, customers have to walk an average of 3.5 kilometers from the entrance to the checkout. Despite this, IKEA is one of the top ten most valuable corporate brands in the global retail sector. The IKEA furniture group […]<\/p>\n","protected":false},"author":1,"featured_media":12530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11957","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBrand Touchpoints from IKEA - Brandification<\/title>\n<meta name=\"description\" content=\"IKEA was founded by Ingvar Kamprad in 1943. Today, the Swedish home furnishings company is the global leader in furniture retailing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/en\/brand-touchpoints-from-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Touchpoints from IKEA - Brandification\" \/>\n<meta property=\"og:description\" content=\"IKEA was founded by Ingvar Kamprad in 1943. Today, the Swedish home furnishings company is the global leader in furniture retailing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandification.com\/en\/brand-touchpoints-from-ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandification\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandification.io\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T10:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/IKEA_Filiale-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1929\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-ikea\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-ikea\\\/\",\"name\":\"Brand Touchpoints from IKEA - Brandification\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-ikea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-ikea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/06\\\/IKEA_Filiale-scaled-1.jpg\",\"datePublished\":\"2022-05-23T14:53:56+00:00\",\"dateModified\":\"2022-07-19T10:04:50+00:00\",\"description\":\"IKEA was founded by Ingvar Kamprad in 1943. 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