{"id":11983,"date":"2022-05-23T16:37:46","date_gmt":"2022-05-23T14:37:46","guid":{"rendered":"https:\/\/brandification.com\/en-neuu\/?page_id=11983"},"modified":"2022-07-19T12:14:22","modified_gmt":"2022-07-19T10:14:22","slug":"brand-touchpoints-from-mcdonalds","status":"publish","type":"page","link":"https:\/\/brandification.com\/en\/brand-touchpoints-from-mcdonalds\/","title":{"rendered":"Brand Touchpoints from McDonald’s"},"content":{"rendered":"\t\t
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McDonald\u2019s: the most impressive touchpoints of the world\u2019s most famous fast food brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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McDonald\u2019s was originally founded in 1940 by brothers Richard and Maurice McDonald as a barbecue restaurant. Eight years after its founding, the then family-owned company changed its product range and is now the world\u2019s top-selling fast food company. Every day, 1.6 million guests visit a McDonald\u2019s restaurant. Worldwide, 75 burgers are sold per second. McDonald\u2019s operates 39,200 restaurants worldwide; of these, over 80% are franchised. Compared to other fast food brands, McDonald\u2019s is not only probably the best known fast food brand, but also has the most valuable brand value worldwide. With a brand value of almost 155 billion US dollars, McDonald\u2019s is the most valuable fast food brand in the world in 2021.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. McDonald\u2019s logo1<\/sup><\/h4>

Two golden arches on the roof at each end decorated the first McDonald\u2019s restaurant. The \u201cGolden Arches\u201d were the trademark at this time. The idea behind that was that hungry drivers could see the fast food restaurant from afar and pull off the road in time. Only later the golden arches were changed to an \u201eM\u201c in the logo. The McDonald\u2019s logo known today was first introduced in 1962. \u200b<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. McDonald\u2019s stores2<\/sup><\/h4>

Today, there are 39,200 McDonald\u2019s restaurants worldwide. McDonald\u2019s is the second largest restaurant brand in Germany with around 1,450 restaurants. In 1948, the brothers Richard and Maurice McDonald opened the first restaurant in San Bernadino, California. It was not until 1971 that the first German McDonald\u2019s opened in Munich. While McDonald\u2019s launched its first McDrive 1975 in Sierra Vista, Arizona, the first German McDrive was introduced in 1983 at the Ludwigsburg restaurant. \u200b<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. McCaf\u00e93<\/sup><\/h4>

Out of 3,110 McCaf\u00e9s in Europe, McCaf\u00e9 in Germany with 840 branches is one of the leading providers in the German coffee shop market. With the new concept \u201cRestaurant of the Future\u201d, the offer of \u201cBarista made Coffee\u201d was launched in over 1100 branches. This involves espresso-based hot drinks made with portafilter machines. For all coffee products, McDonald\u2019s now uses 100% Arabica beans from Segafredo, which bear the seal of the Rainforest Alliance, which stands for sustainable cultivation of coffee beans. The first McCaf\u00e9 opened in Australia in 1993.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. McDelivery4<\/sup><\/h4>

McDelivery started in Virginia in 1993. By working with delivery services such as Uber Eats, McDonald\u2019s expanded globally over the next few years. McDelivery is now offered in 28 countries. In 2017, McDonald\u2019s Germany launched its own delivery service. In addition to its own delivery service, customers in large parts of Germany can order from McDonald\u2019s via the delivery service Lieferando. \u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Ronald McDonald5<\/sup><\/h4>

Ronald McDonald is the official mascot of McDonald\u2019s in the shape of a clown. The clown is also the figurehead for McDonald\u2019s Children\u2019s Charity and is almost as well known to American children as Santa Claus. The American magazine Advertising Age found out that Ronald McDonald is the second most successful advertising symbol of the 20th century after the Marlboro Man. After the horror clown attacks in August 2016, McDonald\u2019s is withdrawing the mascot from the public eye for the time being.\u200b<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. The Big Mac6<\/sup><\/h4>

The Big Mac is probably the most famous burger in the world. In 1968, franchisee Jim Delligatti invented the Big Mac, which has been the most popular burger ever since. It is the same size everywhere and tastes the same all over the world. The burger is sold 3.6 million times a day. The popularity of the Big Mac is also used to compare the purchasing power of different currencies (Big Mac Index). Next to the Big Mac, the red french fry box is the trademark of McDonalds.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\tBack to gallery<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bildnachweise:<\/p>

1. McDonald\u2019s logo | Photo by Alex Motoc | Unsplash<\/a><\/p>

2. McDonald\u2019s stores | Photo by lindokuhle | Unsplash<\/a><\/p>

3. McCaf\u00e9 | Photo by Erik Mclean | Unsplash<\/a><\/p>

4. McDelivery | Photo by Erik Mclean | Unsplash<\/a><\/p>

5. Ronald McDonald | Photo by ironstagram | Unsplash<\/a><\/p>

6. The Big Mac | Photo by Brett Jordan | Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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McDonald\u2019s: the most impressive touchpoints of the world\u2019s most famous fast food brand McDonald\u2019s was originally founded in 1940 by brothers Richard and Maurice McDonald as a barbecue restaurant. Eight years after its founding, the then family-owned company changed its product range and is now the world\u2019s top-selling fast food company. Every day, 1.6 million […]<\/p>\n","protected":false},"author":1,"featured_media":12532,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11983","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBrand Touchpoints from McDonald's - Brandification<\/title>\n<meta name=\"description\" content=\"With a brand value of almost 155 billion US dollars, McDonald\u2019s is the most valuable fast food brand in the world in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/en\/brand-touchpoints-from-mcdonalds\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Touchpoints from McDonald's - Brandification\" \/>\n<meta property=\"og:description\" content=\"With a brand value of almost 155 billion US dollars, McDonald\u2019s is the most valuable fast food brand in the world in 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandification.com\/en\/brand-touchpoints-from-mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandification\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandification.io\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T10:14:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/McDonalds_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-mcdonalds\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-touchpoints-from-mcdonalds\\\/\",\"name\":\"Brand Touchpoints from McDonald's - 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