{"id":12011,"date":"2022-05-06T13:02:08","date_gmt":"2022-05-06T11:02:08","guid":{"rendered":"https:\/\/brandification.com\/en-neuu\/?page_id=12011"},"modified":"2024-08-01T14:08:09","modified_gmt":"2024-08-01T12:08:09","slug":"brandification-blog-en","status":"publish","type":"page","link":"https:\/\/brandification.com\/en\/brandification-blog-en\/","title":{"rendered":"Brandification Blog"},"content":{"rendered":"\t\t
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\n\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Magdalena<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Magdalena Adamska – Founder of BrandStruck\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In our Brandification Interview with Magdalena Adamska, founder of BrandStruck, we talked about the importance of brand strategy, and she revealed to us which cases every brand manager should learn from.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t22. June 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Brandification<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Marie Demont \u2013 Head of Brand at Omio\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical\u2026.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t2. June 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Mandy<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Mandy Novak \u2013 Director Global Brand & Customer Experience at Ivoclar\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In today\u2019s Brandification Interview we talked to Mandy Novak \u2013 Director Global Brand & Customer Experience at Ivoclar. We learned from her about the challenges Ivoclar faces in the brand and CX area as a company in the dental industry, which goals Ivoclar have set for themselves in this area, and how the Ivoclar Brand Hero Community uses Brandification.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t24. February 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Rainer<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Rainer Hirt \u2013 CEO of audity\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In our Brandification Interview, we talked to Rainer Hirt, CEO of audity, about the acoustic side of brand management. From him we learned how a sound logo for a brand is created and what the sound concepts of the future will look like.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t17. September 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Kalev<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Kalev K\u00e4rpuk \u2013 Gamification Expert, CEO and Founder of adact\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In today\u2019s interview, we talked to Kalev K\u00e4rpuk, Gamification Expert, CEO and Founder of the gamification marketing company adact about the topic of gamification in marketing and education. Also, Kalev K\u00e4rpuk had an answer to many misconceptions about the general topic of games\u2026<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t30. July 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Alexander<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Alexander Nehls \u2013 International Marketing Director at Dynafit\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In today\u2019s interview, we talked to Alexander Nehls, International Marketing Director at the mountain sports brand Dynafit with a focus on mountain endurance sports. We talked to him about the role of the brand in the sports and outdoor sector and learned from him why consistent brand implementation is so crucial and how this can succeed. Also, Alexander Nehls told us why ski boots should be able to talk\u2026<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t11. June 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Interview<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Sabine Schmittwilken \u2013 Head of Global Brand Management & Business Transformation\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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As a passionate marketeer, Sabine Schmittwilken has built up the brand innogy until March 2021 with a lot of experience in the energy industry \u2013 a great experience, as she tells us. We talked to her about the DNA of the brand and learned why the brand is a company\u2019s most important investment.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t17. May 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Interview<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Business Speaker and Luxury Brand Consultant Antonio Para\u00edso\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Antonio Para\u00edso studied International Trade in London and Luxury Brand Management in Madrid. After a successful career in large companies, Antonio Para\u00edso started his own business in consulting, training executives, business school teaching and public speaking. Throughout the years Antonio Para\u00edso has developed expertise in luxury marketing, sales, innovation and international trade. We talked to him about his vast experience as a business speaker and brand consultant and learned what luxury brands can teach us about successful brand management in general.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t7. May 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Dr.<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Dr. Joachim B\u00f6hler \u2013 Head of Market Research \/ Strategic Brand Management at Union Investment\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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As Head of Market Research \/ Strategic Brand Management, Dr. Joachim B\u00f6hler has been loyal to Union Investment for many years. We talked to him about his prophecies for 2021, about lockdowns and joie de vivre, and learned what significance brand has for the minds and hearts of customers.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t24. April 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Interview<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Mike Freche \u2013 Global Brand Manager at MBCC Group\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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In today\u2019s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer\u2019s point of view.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t19. April 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Interview<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tInterview with Prof. Dr. Felicitas Morhart \u2013 Founder of the Swiss Center for Luxury Research\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
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Prof. Dr Felicitas Morhart from the University of Lausanne is Professor of Marketing at the Department of Economics. Although she never intended to pursue an academic career, the right doors opened for her during her studies, as she tells us. Prof. Dr. Felicitas Morhart teaches mainly in the field of branding with a focus on luxury brands and is also the founder of the Swiss Center for Luxury Research. We talked to her about her work in the field of luxury brands, learned about the importance of branding in the luxury sector \u2013 and whether the pandemic has changed that.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\t9. April 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLOAD MORE POSTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9694,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12011","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBrandification Blog - Brandification<\/title>\n<meta name=\"description\" content=\"In our Brandification Blog you will get insights into the topic of brands, marketing, ... 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