{"id":12163,"date":"2022-05-20T15:57:49","date_gmt":"2022-05-20T13:57:49","guid":{"rendered":"https:\/\/brandification.com\/en-neuu\/?page_id=12163"},"modified":"2024-10-02T09:40:07","modified_gmt":"2024-10-02T07:40:07","slug":"use-case-brand-touchpoints","status":"publish","type":"page","link":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/","title":{"rendered":"Use Case: Brand Touchpoints"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12163\" class=\"elementor elementor-12163\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60e0d4d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e0d4d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49d85c13\" data-id=\"49d85c13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e34dcd9 elementor-widget elementor-widget-heading\" data-id=\"7e34dcd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2759aa elementor-widget elementor-widget-heading\" data-id=\"3e2759aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Touchpoint <br>Management + AI \ud83e\udd16<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d89d2b0 elementor-widget elementor-widget-text-editor\" data-id=\"1d89d2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to <strong>make<\/strong> your <strong>brand implementation measurable<\/strong> and <strong>optimize<\/strong> your <strong>brand touchpoints company-wide with AI<\/strong>?<\/p><p>With Brandification&#8217;s Brand Touchpoint Management + AI, you can <strong>easily and playfully<\/strong> collect your brand touchpoints in a <strong>database<\/strong>, have their brand implementation <strong>evaluated\u00a0by Brandification&#8217;s AI,<\/strong> and have them optimized specifically.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1de7b488\" data-id=\"1de7b488\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294eb36a elementor-widget elementor-widget-image\" data-id=\"294eb36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1353\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png\" class=\"attachment-full size-full wp-image-15254\" alt=\"Abstracted customer journey in Brandification\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png 2048w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ-300x198.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ-1024x677.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ-768x507.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ-1536x1015.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35163a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35163a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-198322e\" data-id=\"198322e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0583340 elementor-widget elementor-widget-spacer\" data-id=\"0583340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa3aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7baa3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e2413 elementor-widget elementor-widget-spacer\" data-id=\"90e2413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf38ca3 elementor-widget elementor-widget-heading\" data-id=\"bf38ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Why Brandification helps your brand implementation to succeed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157d5d7 elementor-widget elementor-widget-spacer\" data-id=\"157d5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef55ed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef55ed9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f5012ec\" data-id=\"f5012ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcca9a6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bcca9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-measurement\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMake progress measurable\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIn the admin dashboard, you\u2019ll find all the key brand KPIs for the success of your brand implementation. This way, you can increase the relevance of the brand within the company and showcase your progress.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7811825\" data-id=\"7811825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9447508 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9447508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-camera-plus\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tImplement Quick Wins with AI\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDiscover company-wide and automated optimization potentials through the use of Brandification AI. <br><br><br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1436575\" data-id=\"1436575\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c02384f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c02384f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-love\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand Implementation is fun\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe gamification elements add a playful component to your Brand Touchpoint Management + AI.<br><br><br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d78fa elementor-widget elementor-widget-spacer\" data-id=\"58d78fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e17388b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e17388b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1319c6\" data-id=\"e1319c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15744cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15744cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07c9ab0\" data-id=\"07c9ab0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682caea elementor-widget elementor-widget-image\" data-id=\"682caea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"573\" height=\"1000\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-EN-WebOptim.png\" class=\"attachment-full size-full wp-image-18575\" alt=\"myBrand touchpoint example\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-EN-WebOptim.png 573w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-TP-Details-EN-WebOptim-172x300.png 172w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2f7f1e\" data-id=\"b2f7f1e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7f467 elementor-widget elementor-widget-heading\" data-id=\"3b7f467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Company-wide brand touchpoint database<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c098f elementor-widget elementor-widget-text-editor\" data-id=\"78c098f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Brandification, you get a comprehensive real-time overview of the current status of all company-wide brand touchpoints.<br \/>Whether at the country or department level, Brandification allows you to collect hundreds of brand touchpoints quickly, easily, and with a gamified approach.<br \/>Our\u00a0<b data-stringify-type=\"bold\">Brandification AI<\/b> \ud83e\udd16\u00a0analyzes the brand touchpoints in terms of your brand implementation and\u00a0<b data-stringify-type=\"bold\">automatically generates<\/b>\u00a0targeted optimization potentials and quick wins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-853bb3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853bb3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc2d60d\" data-id=\"fc2d60d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70275ae elementor-widget elementor-widget-heading\" data-id=\"70275ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Brand Touchpoint Evaluation:\n<br>AI-based as well as Internal and External Perspectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0ebcb elementor-widget elementor-widget-text-editor\" data-id=\"ff0ebcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brandification offers various ways to evaluate your brand touchpoints:<\/p><ul><li><strong>Automated evaluation<\/strong> by Brandification AI \ud83e\udd16<\/li><li><strong>Internal evaluation:<\/strong> The creator of a brand touchpoint assesses the fulfillment of brand criteria<\/li><li><strong>Brand Community:<\/strong> Let your brand community vote in surveys<\/li><li><strong>External evaluation:<\/strong> Conduct brand checks through brand managers or external consultants<\/li><li><strong>Integration of additional data sources:<\/strong> Integrate NPS measurements, for example, for a comprehensive view.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-011b123\" data-id=\"011b123\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f619df elementor-widget elementor-widget-image\" data-id=\"7f619df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"1178\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/2374-bearbeitet_BrandCheck_EN.png\" class=\"attachment-full size-full wp-image-12272\" alt=\"Internal and external evaluation of a touchpoint in Brandification\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/2374-bearbeitet_BrandCheck_EN.png 840w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/2374-bearbeitet_BrandCheck_EN-214x300.png 214w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/2374-bearbeitet_BrandCheck_EN-730x1024.png 730w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/06\/2374-bearbeitet_BrandCheck_EN-768x1077.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2992c58 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"2992c58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13738f4\" data-id=\"13738f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eba873 elementor-widget elementor-widget-heading\" data-id=\"6eba873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get Started Easily - Request a Free Trial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3520ee animated-button elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"e3520ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5NDgxIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"nofollow\"><span>Arrange a call<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7d366 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c7d366\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbe4776\" data-id=\"fbe4776\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7371f93 elementor-widget elementor-widget-image\" data-id=\"7371f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"1000\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-EN-WebOptim.png\" class=\"attachment-large size-large wp-image-18576\" alt=\"myBrand touchpoint optimisation example\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-EN-WebOptim.png 573w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Meilenstein-Ansicht-EN-WebOptim-172x300.png 172w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cab72fb\" data-id=\"cab72fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c4eab elementor-widget elementor-widget-heading\" data-id=\"34c4eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Document the Progress of Your Brand Touchpoints<span style=\"font-size: 14px;font-weight: normal\"> \ud83d\udcc8<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b474f elementor-widget elementor-widget-text-editor\" data-id=\"c9b474f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the <strong>milestone feature<\/strong>, you can document optimizations of your brand touchpoints.<\/p><p>This way, you always have an up-to-date overview of the <strong>development progress of individual brand touchpoints<\/strong> \u2013 clearly illustrated with current touchpoint snapshots and helpful feedback on brand implementation from Brandification AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e79a92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e79a92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f96e46\" data-id=\"6f96e46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d9b43b elementor-widget elementor-widget-heading\" data-id=\"4d9b43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Brand KPI Dashboard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec16c3 elementor-widget elementor-widget-text-editor\" data-id=\"8ec16c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the admin dashboard, Brandification captures <strong>specific metrics for brand implementation<\/strong> at the country and\/or department level.<\/p><p>This allows you to track touchpoint optimizations, measure progress, and showcase results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1addaa1\" data-id=\"1addaa1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0194e80 elementor-widget elementor-widget-image\" data-id=\"0194e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png\" class=\"attachment-large size-large wp-image-18574\" alt=\"KPI dashboard in the Brandification software\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-300x200.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-768x512.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46956fa elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"46956fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ff87274 elementor-invisible\" data-id=\"ff87274\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e3113af elementor-invisible\" data-id=\"e3113af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf78f2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4bf78f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1236\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim.png\" class=\"attachment-full size-full wp-image-18578\" alt=\"Orga board myBrand example\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim.png 2048w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim-300x181.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim-1024x618.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim-768x464.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Orga-Board-EN-WebOptim-1536x927.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><h2 style=\"text-align: center;margin-left:20px;margin-right:20px;font-weight:600\">Work together as a team on brand touchpoints \ud83d\udcaa\ud83c\udffb<\/h2><\/h2><p class=\"elementor-image-box-description\"><p style=\"padding: 20px;font-size:12px\">Discover <b>AI-based optimization potentials at the brand touchpoints.<\/b> Collaborate as a team on the brand touchpoints using our task management board. This way, you can quickly get an overview of the optimization process and keep track of individual tasks.<\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-465c0b8 elementor-invisible\" data-id=\"465c0b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-099e91d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"099e91d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-94fb495\" data-id=\"94fb495\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;45&quot;}},&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920f451 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"920f451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-pdf1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tShare optimisation content with relevant people \ud83c\udf10\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIf individual brand touchpoints or the entire reporting of the brand touchpoint optimisation become relevant for other people outside the brand community, they can be easily exported as a PDF document and shared with others.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d36434\" data-id=\"4d36434\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6349cef elementor-widget elementor-widget-image\" data-id=\"6349cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1353\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ.png\" class=\"attachment-full size-full wp-image-18579\" alt=\"Abstracted customer journey in Brandification\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ.png 2048w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ-300x198.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ-1024x677.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ-768x507.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brandification-CJ-1536x1015.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a6d81f\" data-id=\"1a6d81f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;45&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f51df elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"34f51df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-step-flow\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMapping customer journeys \ud83d\udcc8\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYou can map your customer journey in the application: Specific brand touchpoints and detailed information can be stored in the individual stages. The Customer Journey Score shows you possible optimisation potentials of individual phases. By creating personas, the brand community is informed about important characteristics, associated customer journeys and relevant brand touchpoints.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7659e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7659e84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51dee7d\" data-id=\"51dee7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d40a6f6 elementor-widget elementor-widget-heading\" data-id=\"d40a6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Customer interviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881b5c1 ha-image-accordion-mobile-vertical ha-image-accordion-horizontal ha-image-accordion-click elementor-widget elementor-widget-ha-image-accordion happy-addon ha-image-accordion\" data-id=\"881b5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-image-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"ha-image-accordion-wrapper\">\n            <div class=\"ha-ia-container\">\n                <div class=\"ha-ia-gallery-wrap\">\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/05\/mandy-novak-ivoclar-brandification-customers.png');\" class=\"ha-ia-item active\">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">CUSTOMER INTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Mandy Novak from Ivoclar<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Mandy Novak<\/b> is Director Global Brand &amp; Customer Experience at <b>Ivoclar<\/b>. We learned from her about the brand and CX challenges facing Ivoclar as a dental company, Ivoclar\u2019s goals in this area and how Brandification is used in the Ivoclar Brand Hero Community.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/en\/customer-case-ivoclar\/\"  >\n                                            Learn more                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/09\/cropped-silvia-rick-canada-life-software-customer-case-4.jpg');\" class=\"ha-ia-item \">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">CUSTOMER INTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Silvia Rick from Canada Life<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Silvia Rick<\/b> is Head of Brand Management at <b>Canada Life Germany<\/b>. Canada Life was founded in 1847 as Canada\u2019s first life insurance company in Hamilton, Ontario. In Germany, Canada Life is one of the largest companies in the broker market for unit-linked products. Since May 2019, Canada Life has been using Brandification Software as  brand management tool. We spoke with Silvia Rick about her experiences with the software.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/en\/customer-case-canada-life\/\"  >\n                                            Learn more                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div style=\"background-image: url('https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/09\/reto-sidler-greater-zurich-area-brandification-interview-1024x683-1.jpg');\" class=\"ha-ia-item \">\n                            <div class=\"ha-overlay\">\n                                <div class=\"ha-ia-content-wrapper ha_fadeInUp\">\n                                                                                                                <span class=\"ha-ia-content-label\">CUSTOMER INTERVIEW<\/span>\n                                                                        <div class=\"ha-ia-content-icon-title ha-ia-icon-left\">\n                                                                                <span class=\"ha-ia-content-title\">Reto Sidler from Greater Zurich Area<\/span>\n                                    <\/div>\n                                    <div class=\"ha-ia-content-description\"><b>Reto Sidler<\/b> was Head of Communications and Marketing at <b>Greater Zurich Area<\/b> at the time of the interview. Greater Zurich Area consists of 9 cantons in German- and Italian-speaking Switzerland, each of which brings specific technological competencies to the economic area. With the stability and reliability of Switzerland, Greater Zurich Area provides a business-friendly environment for internationally active and expanding companies. We spoke to Reto Sidler about his experiences with Brandification.<\/div>                                                                            <a class=\"ha-ia-content-button\" href=\"https:\/\/brandification.com\/en\/customer-case-gza\/\"  >\n                                            Learn more                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d602f elementor-widget elementor-widget-spacer\" data-id=\"64d602f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>USE CASE Brand Touchpoint Management + AI \ud83e\udd16 Do you want to make your brand implementation measurable and optimize your brand touchpoints company-wide with AI? With Brandification&#8217;s Brand Touchpoint Management + AI, you can easily and playfully collect your brand touchpoints in a database, have their brand implementation evaluated\u00a0by Brandification&#8217;s AI, and have them optimized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15254,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12163","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Case: Brand Touchpoints - Brandification<\/title>\n<meta name=\"description\" content=\"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Case: Brand Touchpoints - Brandification\" \/>\n<meta property=\"og:description\" content=\"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandification\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandification.io\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T07:40:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/\",\"name\":\"Use Case: Brand Touchpoints - Brandification\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-CJ.png\",\"datePublished\":\"2022-05-20T13:57:49+00:00\",\"dateModified\":\"2024-10-02T07:40:07+00:00\",\"description\":\"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-CJ.png\",\"contentUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-CJ.png\",\"width\":2048,\"height\":1353,\"caption\":\"Abstracted customer journey in Brandification\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/use-case-brand-touchpoints\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/brandification.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use Case: Brand Touchpoints\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/\",\"name\":\"Brandification\",\"description\":\"Turn people into brand ambassadors\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandification.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#organization\",\"name\":\"Brandification\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/05\\\/App-Icon.svg\",\"contentUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/05\\\/App-Icon.svg\",\"width\":1000,\"height\":1000,\"caption\":\"Brandification\"},\"image\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandification.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandification\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCLJbDMmDWtPuOZmkK-Ath3Q\",\"https:\\\/\\\/www.instagram.com\\\/brandification.io\\\/?hl=de\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use Case: Brand Touchpoints - Brandification","description":"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/","og_locale":"en_GB","og_type":"article","og_title":"Use Case: Brand Touchpoints - Brandification","og_description":"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.","og_url":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/","og_site_name":"Brandification","article_publisher":"https:\/\/www.facebook.com\/brandification.io\/","article_modified_time":"2024-10-02T07:40:07+00:00","og_image":[{"width":2048,"height":1353,"url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/","url":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/","name":"Use Case: Brand Touchpoints - Brandification","isPartOf":{"@id":"https:\/\/brandification.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/#primaryimage"},"image":{"@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/#primaryimage"},"thumbnailUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png","datePublished":"2022-05-20T13:57:49+00:00","dateModified":"2024-10-02T07:40:07+00:00","description":"If you want to collect your brand touchpoints and analyze them in an uncomplicated way, Brandification offers you the ideal solution.","breadcrumb":{"@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/#primaryimage","url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png","contentUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-CJ.png","width":2048,"height":1353,"caption":"Abstracted customer journey in Brandification"},{"@type":"BreadcrumbList","@id":"https:\/\/brandification.com\/en\/use-case-brand-touchpoints\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/brandification.com\/en\/"},{"@type":"ListItem","position":2,"name":"Use Case: Brand Touchpoints"}]},{"@type":"WebSite","@id":"https:\/\/brandification.com\/en\/#website","url":"https:\/\/brandification.com\/en\/","name":"Brandification","description":"Turn people into brand ambassadors","publisher":{"@id":"https:\/\/brandification.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandification.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/brandification.com\/en\/#organization","name":"Brandification","url":"https:\/\/brandification.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/brandification.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/05\/App-Icon.svg","contentUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/05\/App-Icon.svg","width":1000,"height":1000,"caption":"Brandification"},"image":{"@id":"https:\/\/brandification.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandification.io\/","https:\/\/www.linkedin.com\/company\/brandification\/","https:\/\/www.youtube.com\/channel\/UCLJbDMmDWtPuOZmkK-Ath3Q","https:\/\/www.instagram.com\/brandification.io\/?hl=de"]}]}},"_links":{"self":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/12163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/comments?post=12163"}],"version-history":[{"count":3,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/12163\/revisions"}],"predecessor-version":[{"id":19574,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/12163\/revisions\/19574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/media\/15254"}],"wp:attachment":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/media?parent=12163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}