{"id":19886,"date":"2026-03-06T14:55:41","date_gmt":"2026-03-06T13:55:41","guid":{"rendered":"https:\/\/brandification.com\/en\/?page_id=19886"},"modified":"2026-03-11T15:48:36","modified_gmt":"2026-03-11T14:48:36","slug":"brand-challenge","status":"publish","type":"page","link":"https:\/\/brandification.com\/en\/brand-challenge\/","title":{"rendered":"Product: Brand Challenge &#038; Onboarding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19886\" class=\"elementor elementor-19886\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca853f pad-l e-flex e-con-boxed e-con e-parent\" data-id=\"6ca853f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4f9aa7 e-con-full e-flex e-con e-child\" data-id=\"c4f9aa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54938d7 elementor-widget elementor-widget-heading\" data-id=\"54938d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE-CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5fbbe elementor-widget elementor-widget-heading\" data-id=\"cf5fbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Challenge &amp; Onboarding: <br>Turn employees into brand fans in 60 days<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e5df3 elementor-widget elementor-widget-text-editor\" data-id=\"40e5df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">With the <strong>60-day brand challenge<\/strong>, you anchor brand values in everyday work \u2013 <strong>playfully, practically, and measurably<\/strong>.<\/p><p class=\"p1\">Your employees complete small challenges, quizzes, and surveys, collect points, badges, and levels, and you measure the success through <strong>internal branding KPIs<\/strong> such as <strong>increased brand engagement<\/strong> and brand knowledge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ead915 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"7ead915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Brand-Challenge-1024x683.jpg\" class=\"attachment-large size-large wp-image-19934\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Brand-Challenge-1024x683.jpg 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Brand-Challenge-300x200.jpg 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Brand-Challenge-768x512.jpg 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Brand-Challenge.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decfa4b elementor-widget__width-inherit pad-t-s elementor-widget elementor-widget-heading\" data-id=\"decfa4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What if your employees didn\u2019t just know your brand <br>\u2013 but lived it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a473c e-con-full e-flex e-con e-child\" data-id=\"92a473c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-b1fc87b e-con-full e-flex e-con e-child\" data-id=\"b1fc87b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1b779 elementor-widget elementor-widget-heading\" data-id=\"fc1b779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How well do your employees know your brand?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9065f elementor-list-item-link-inline elementor-align-start elementor-widget-tablet_extra__width-initial elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"6d9065f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#download-section\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"><\/rect><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Very well!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#download-section\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"><\/rect><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">So-so!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#download-section\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"><\/rect><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No idea!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a7727 elementor-widget elementor-widget-image\" data-id=\"c0a7727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-1024x535.png\" class=\"attachment-large size-large wp-image-19935\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-1024x535.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-300x157.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-768x401.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-1536x802.png 1536w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/Bildschirmfoto-2025-09-04-um-11.29.05-scaled-1-2048x1070.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d087f01 elementor-widget elementor-widget-text-editor\" data-id=\"d087f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Many companies have clear brand guidelines. Yet the brand is not consistently applied in everyday work.<\/p><p class=\"p1\">The result: a brand presence that looks different depending on the team or location, reducing recognition and eroding trust. In the end, brand work loses its impact exactly where it should matter most: in brand perception, brand strength, and ultimately in the purchase decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be49174 pad-t-s elementor-widget elementor-widget-heading\" data-id=\"be49174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The underestimated problem in brand management<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60fdc pad-b-s elementor-widget elementor-widget-text-editor\" data-id=\"0c60fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The brand is clearly defined, the strategy is set, yet it is not lived in everyday work.<\/p><p class=\"p1\">Studies show: Only a fraction of employees truly know the brand values and can <strong>apply<\/strong> them <strong>situationally in<\/strong> their <strong>daily work<\/strong>. This leads to <strong>inconsistent communication<\/strong>, an <strong>inconsistent external brand presence<\/strong>, and unused potential for <strong>recognition<\/strong>, <strong>brand strength, and purchase decisions<\/strong>.<\/p><p class=\"p1\"><strong>This happens when employees do not know the brand:<\/strong><\/p><p class=\"p1\">\u2705 <strong>Inconsistent brand presence<\/strong> \u2013 tone of voice, messaging, and design vary depending on the team and channel: from customer communication to presentations<\/p><p class=\"p1\">\u2705 <strong>Missed opportunities in brand enablement<\/strong> \u2013 employees cannot actively strengthen the brand because the translation of brand values into concrete behavior and communication examples is missing<\/p><p class=\"p1\">\u2705 <strong>Lower identification with the corporate brand<\/strong> \u2013 weaker employer branding, less orientation in everyday work, and lower motivation to represent the brand externally<\/p><p class=\"p1\">\u2705 <strong>Lack of measurability<\/strong> \u2013 no clear <strong>internal branding KPIs<\/strong> for <strong>brand engagement, brand knowledge<\/strong>, participation, and progress in brand enablement<\/p><p class=\"p1\">Studies show: Only <strong>41%<\/strong> of employees know the values of your company.<\/p><p class=\"p1\">Before the brand challenge at OTTO Immobilien, this value was even lower and increased to 89% brand engagement after just 60 days.<\/p><p class=\"p1\">The good news: Brand knowledge can not only be communicated but also anchored playfully. The brand challenge shows how this can be achieved in just 60 days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2146d2f e-con-full e-flex e-con e-child\" data-id=\"2146d2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674aab5 elementor-widget elementor-widget-heading\" data-id=\"674aab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why a brand challenge?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6612d elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"be6612d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"In the course of our brand strategy project, we launched a brand challenge together with Brandification that playfully and practically conveys our brand values. What started as a one-time challenge for the entire team has now become a permanent part of our onboarding.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.linkedin.com\/posts\/ottoimmobilien_ottoimmobilien-immobilien-immobilienwirtschaft-activity-7365994813516615680-w6FY?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAADDwjpQBZthJH4j1RDWZizmzOW89XcKDzQs\" target=\"_blank\" style=\"text-decoration: underline\">    LinkedIn post by OTTO Immobilien <\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9125c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1b9125c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"983\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-833x1024.jpeg\" class=\"attachment-large size-large wp-image-19936\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-833x1024.jpeg 833w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-244x300.jpeg 244w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-768x944.jpeg 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-1250x1536.jpeg 1250w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN-1667x2048.jpeg 1667w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO_LlinkedIN.jpeg 1723w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75431b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75431b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-617b406\" data-id=\"617b406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ec52d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec52d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c8ce6f\" data-id=\"1c8ce6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-923dd26 elementor-widget elementor-widget-heading\" data-id=\"923dd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">60-Day Brand Challenge &amp; Onboarding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f423fb1 elementor-widget elementor-widget-text-editor\" data-id=\"f423fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Do you want to turn your <strong>existing and new employees<\/strong> into <strong>true brand fans<\/strong>?<\/p><p class=\"p1\">With the 60-Day Brand Challenge, you can empower your employees to live the brand through challenges, quizzes, and surveys in a <strong>playful and practical<\/strong> way. \ud83d\ude80<\/p><p class=\"p1\"><strong>Simple. Measurable. Playful.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-270c99a\" data-id=\"270c99a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfb4d7 elementor-widget elementor-widget-image\" data-id=\"dbfb4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1359\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil.png\" class=\"attachment-full size-full wp-image-15234\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil.png 1920w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-300x212.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-1024x725.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-768x544.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-1536x1087.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c013f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c013f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86cd5ea\" data-id=\"86cd5ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4fad0 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"ad4fad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert.png\" class=\"attachment-full size-full wp-image-18558\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert.png 1920w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert-300x169.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert-1024x576.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert-768x432.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Canvas-DE-abstrahiert-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Individual setup \u2699\ufe0f<\/h2><p class=\"elementor-image-box-description\">Based on your brand content (CD\/CI, purpose, ...), we plan a gamified brand challenge together with you that is individually tailored to your brand. The workspace setup is created in coordination with you according to your objectives, brand content, and relevant KPIs.  \nWe make the metrics measurable that you truly need.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f49938 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f49938\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588c58d\" data-id=\"588c58d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83c4d3d elementor-widget elementor-widget-text-editor\" data-id=\"83c4d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brandification is an AI-supported brand enablement software that translates your brand content into a <strong>60-day brand challenge<\/strong>, including <strong>gamification, incentives<\/strong>, and a <strong>KPI dashboard<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ae60f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ae60f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eee2432\" data-id=\"eee2432\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d476692 elementor-widget elementor-widget-image\" data-id=\"d476692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"928\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Gamification-Elemente.png\" class=\"attachment-full size-full wp-image-18630\" alt=\"Surveys, brand community, status points, ... in Brandification\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Gamification-Elemente.png 1000w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Gamification-Elemente-300x278.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Gamification-Elemente-768x713.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-872a670\" data-id=\"872a670\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d03d3a elementor-widget elementor-widget-heading\" data-id=\"0d03d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b style=\"white-space: normal\">Gamified content&nbsp;<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e318026 elementor-widget elementor-widget-text-editor\" data-id=\"e318026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Employees learn through <strong>short, engaging tasks<\/strong>: micro-challenges, quizzes, and surveys \u2013 integrated into everyday work. They collect <strong>points<\/strong>, earn <strong>badges<\/strong>, <strong>level<\/strong> up, and are playfully motivated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5240bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5240bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-315f127\" data-id=\"315f127\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b38b5 elementor-widget elementor-widget-heading\" data-id=\"61b38b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attractive incentive concept \ud83c\udfc6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef244d3 elementor-widget elementor-widget-text-editor\" data-id=\"ef244d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In the joint setup, we discuss which <strong>prizes fit your brand<\/strong>. Not only the <strong>top-ranked<\/strong> participants are rewarded, but <strong>entire teams<\/strong> can also win exciting prizes. \ud83d\udcaa\ud83c\udffc<\/p><p class=\"p1\">Our incentive concept includes the <strong>individual, team<\/strong>, and <strong>organizational level<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0260baa elementor-widget elementor-widget-heading\" data-id=\"0260baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Minimal time commitment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71db658 elementor-widget elementor-widget-text-editor\" data-id=\"71db658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Participation is intentionally low-threshold: <strong>2\u00d72 minutes per week<\/strong> \u2013 flexible in time and location within the challenge duration (e.g. 60 days).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3aa5dfe\" data-id=\"3aa5dfe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a298dc elementor-widget elementor-widget-image\" data-id=\"8a298dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"1000\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Incentivierungen-DE-WebOptim.png\" class=\"attachment-full size-full wp-image-18631\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Incentivierungen-DE-WebOptim.png 573w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/01_iPhone_14_Mockup-bearbeitet-Incentivierungen-DE-WebOptim-172x300.png 172w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a6a2f elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"50a6a2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec6d36\" data-id=\"1ec6d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5252343 elementor-widget elementor-widget-heading\" data-id=\"5252343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Playfully turn your employees into brand fans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4caea3 animated-button ha-has-bg-overlay elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"f4caea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5OTczIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"nofollow\"><span>Discuss your individual use case in 20 minutes<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da44256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da44256\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63594c6\" data-id=\"63594c6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8472d elementor-widget elementor-widget-heading\" data-id=\"ce8472d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPIs for Internal Branding \ud83d\udcca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58f26a elementor-widget elementor-widget-text-editor\" data-id=\"b58f26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In our admin dashboard, you receive <strong>detailed reporting<\/strong> on all relevant internal branding KPIs \u2013 from <strong>brand engagement to brand knowledge \/ brand know-how<\/strong> of your employees. The perfect foundation to manage internal branding in a data-driven way.<\/p><p class=\"p1\">The metrics gained from the 60-Day Brand Challenge help you <strong>demonstrate<\/strong> the <strong>relevance of the brand topic within the company<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51a27bf\" data-id=\"51a27bf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e784b elementor-widget elementor-widget-image\" data-id=\"42e784b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png\" class=\"attachment-large size-large wp-image-18574\" alt=\"KPI dashboard in the Brandification software\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-1024x683.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-300x200.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim-768x512.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/LaptopMockup-mit-CJ-bearbeitet-Web-Optim.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2cb7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2cb7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f0e8d3\" data-id=\"8f0e8d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3324f2e elementor-widget elementor-widget-spacer\" data-id=\"3324f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a500191 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a500191\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shape_divider_bottom&quot;:&quot;abstract-web&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 4185 400\" preserveAspectRatio=\"none\">\n<path class=\"elementor-shape-fill ha-shape-divider\" opacity=\"0.2\" d=\"M435.6,210.9c71.5,82.4,274,177.3,402,23.3c90.1-108.4,182,36,330-10c262.3-81.5,270,96,394,98\n\tc80,1.3,124.4-55.2,141.9-91.1c14.8-30.3,45.9-74.2,92.3-74.2c75,0,107.3,53.8,178.8,69.8c71.5,16,168.3-22.1,241.3,2.2\n\tc73,24.3,113.2,59,140.8,102.1s59.6,55.2,101.3,46.4c41.7-8.8,66.3-52.4,71.5-73.4c3.9-15.8,10.7-52.7,34.8-69\n\tc85.8-57.9,155.3-8.7,359.3,75.3c204,84,190,0,278-88c57.3-57.3,147-111.7,221.9-51.9c33.8,27,46.8,69.5,80.6,97.7\n\tc32.9,27.5,74.7,44.7,117.7,46.4c14.6,0.6,29.6-0.6,42.9-6.6c26.8-12.1,30.7-34.9,24-61c-3.5-13.6-7.6-28-3.6-41.5\n\tc16.3-54.4,116.7,8.5,141.5,23.5c47,28.4,99.3,68.2,156.9,67.4c62-0.9,115.2-95.8,180.7-114.3c12.1-3.4,20.6-14.3,20.6-26.9V0\n\tL1270.5,0L0,0l0,132.1c0,14.1,7.6,27.2,20.1,33.8C134.4,226.5,285.9,38.3,435.6,210.9z M3011.4,197.5c38.4-15.6,72-43.5,113.2-51.7\n\tc6.1-1.2,13.3-1.7,17.6,2.8c2.7,2.7,3.3,6.6,2.6,10.3c-0.6,3.4-2.4,6.8-4.8,9.3c-5,5.2-12,8-18.1,11.9\n\tc-16.5,10.7-25.4,29.5-35.6,46.3c-16.6,27.2-48,49.3-78.9,27.9C2970.8,229,2977.5,211.3,3011.4,197.5z M2363.7,198.7\n\tc1.3-14.8,16.5-25,31.2-27c20.4-2.8,41.2,5.8,56.4,19.7s25.3,32.5,32.6,51.7c3.8,10.2,7,21.1,5.2,31.8c-0.2,1.4-0.5,2.7-0.9,3.9\n\tc-7.4,26.6-40.5,19.8-58.7,7.6c-21.4-14.4-36.7-36.4-52.3-56.5C2370.2,220.6,2362.7,210.3,2363.7,198.7z M478.2,117.2\n\tc50.9-7.6,113.9,49.4,130.3,65.2c3.9,3.8,6.8,8.6,7.9,14c7.7,35.5-65.2,41.3-110.4-10C481,158,419.3,126,478.2,117.2z\"\/>\n<path class=\"elementor-shape-fill ha-shape-divider\" d=\"M2763.7,63c24.5,0.3,76.6,20.9,80.7,45.1c4.3,25.2-28.4,39-48.3,41.5c-31.3,4-75.5-9.8-87.7-42\n\tC2694.3,70.4,2736.1,62.7,2763.7,63z M1470.9,89.4c13.5-2.4,27.2,7.8,36.8,16c0,0,30,33,54.6,6.1c19.3-21.1,44.6-16.1,51.2,3\n\tc5.3,15.3-7.9,24.5-19.7,30.2c-5.5,2.7-11.1,5.4-16.6,8c-11.5,5.4-23.1,10.4-35.3,14.2c-13.9,4.4-28.5,7.3-43.1,7.5\n\tc-8.9,0.1-18.4-1.7-26.3-6.3c-9.6-5.6-15.7-14.6-18.6-25C1449.1,126.9,1448.4,93.5,1470.9,89.4z M0,32.3c0,4.8,0.9,9.6,2.7,14.1\n\tc50.1,127.6,97.6,18.3,207,43.8c120,28,195.5-171,471.5,67c79.3,68.4,96.5-51.8,158.5-81c116.1-54.8,138,72,248,113.8\n\tc115.5,43.9,234-84.5,308.3-35.1c13.4,8.9,21.5,22.8,34.9,32c16.7,11.5,35.8,19.5,56,22.3c55.7,7.8,114.5-11.7,209-65.4\n\tc94.5-53.7,163.8-31.9,198.5-12.4c34.7,19.5,87.2,46.7,144.9,46.7c57.8,0,69.3-56,69.3-56s10.5-83.2,62-91.8\n\tc51.5-8.6,92.4,33.4,125,64.6c39.8,38,89.8,15.9,136.5,11.9c58.7-5,116.2,19.1,167.9,44.1c63.5,30.7,129.7,65.9,200,60.1\n\tc65.2-5.4,121.6-45.1,175.8-81.7c58.8-39.7,120.2-73,193.2-70c165,6.9,285,83.1,387,93c102,9.9,129-193,204-93\n\tc73.9,98.4,139.1,210.5,412.2,36.2c8-5.1,12.8-14,12.8-23.5V0L0,0L0,32.3z\"\/>\n<\/svg>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f15ca5b\" data-id=\"f15ca5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7b5275 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7b5275\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;shape_divider_top&quot;:&quot;abstract-web&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 4185 400\" preserveAspectRatio=\"none\">\n<path class=\"elementor-shape-fill ha-shape-divider\" opacity=\"0.2\" d=\"M435.6,210.9c71.5,82.4,274,177.3,402,23.3c90.1-108.4,182,36,330-10c262.3-81.5,270,96,394,98\n\tc80,1.3,124.4-55.2,141.9-91.1c14.8-30.3,45.9-74.2,92.3-74.2c75,0,107.3,53.8,178.8,69.8c71.5,16,168.3-22.1,241.3,2.2\n\tc73,24.3,113.2,59,140.8,102.1s59.6,55.2,101.3,46.4c41.7-8.8,66.3-52.4,71.5-73.4c3.9-15.8,10.7-52.7,34.8-69\n\tc85.8-57.9,155.3-8.7,359.3,75.3c204,84,190,0,278-88c57.3-57.3,147-111.7,221.9-51.9c33.8,27,46.8,69.5,80.6,97.7\n\tc32.9,27.5,74.7,44.7,117.7,46.4c14.6,0.6,29.6-0.6,42.9-6.6c26.8-12.1,30.7-34.9,24-61c-3.5-13.6-7.6-28-3.6-41.5\n\tc16.3-54.4,116.7,8.5,141.5,23.5c47,28.4,99.3,68.2,156.9,67.4c62-0.9,115.2-95.8,180.7-114.3c12.1-3.4,20.6-14.3,20.6-26.9V0\n\tL1270.5,0L0,0l0,132.1c0,14.1,7.6,27.2,20.1,33.8C134.4,226.5,285.9,38.3,435.6,210.9z M3011.4,197.5c38.4-15.6,72-43.5,113.2-51.7\n\tc6.1-1.2,13.3-1.7,17.6,2.8c2.7,2.7,3.3,6.6,2.6,10.3c-0.6,3.4-2.4,6.8-4.8,9.3c-5,5.2-12,8-18.1,11.9\n\tc-16.5,10.7-25.4,29.5-35.6,46.3c-16.6,27.2-48,49.3-78.9,27.9C2970.8,229,2977.5,211.3,3011.4,197.5z M2363.7,198.7\n\tc1.3-14.8,16.5-25,31.2-27c20.4-2.8,41.2,5.8,56.4,19.7s25.3,32.5,32.6,51.7c3.8,10.2,7,21.1,5.2,31.8c-0.2,1.4-0.5,2.7-0.9,3.9\n\tc-7.4,26.6-40.5,19.8-58.7,7.6c-21.4-14.4-36.7-36.4-52.3-56.5C2370.2,220.6,2362.7,210.3,2363.7,198.7z M478.2,117.2\n\tc50.9-7.6,113.9,49.4,130.3,65.2c3.9,3.8,6.8,8.6,7.9,14c7.7,35.5-65.2,41.3-110.4-10C481,158,419.3,126,478.2,117.2z\"\/>\n<path class=\"elementor-shape-fill ha-shape-divider\" d=\"M2763.7,63c24.5,0.3,76.6,20.9,80.7,45.1c4.3,25.2-28.4,39-48.3,41.5c-31.3,4-75.5-9.8-87.7-42\n\tC2694.3,70.4,2736.1,62.7,2763.7,63z M1470.9,89.4c13.5-2.4,27.2,7.8,36.8,16c0,0,30,33,54.6,6.1c19.3-21.1,44.6-16.1,51.2,3\n\tc5.3,15.3-7.9,24.5-19.7,30.2c-5.5,2.7-11.1,5.4-16.6,8c-11.5,5.4-23.1,10.4-35.3,14.2c-13.9,4.4-28.5,7.3-43.1,7.5\n\tc-8.9,0.1-18.4-1.7-26.3-6.3c-9.6-5.6-15.7-14.6-18.6-25C1449.1,126.9,1448.4,93.5,1470.9,89.4z M0,32.3c0,4.8,0.9,9.6,2.7,14.1\n\tc50.1,127.6,97.6,18.3,207,43.8c120,28,195.5-171,471.5,67c79.3,68.4,96.5-51.8,158.5-81c116.1-54.8,138,72,248,113.8\n\tc115.5,43.9,234-84.5,308.3-35.1c13.4,8.9,21.5,22.8,34.9,32c16.7,11.5,35.8,19.5,56,22.3c55.7,7.8,114.5-11.7,209-65.4\n\tc94.5-53.7,163.8-31.9,198.5-12.4c34.7,19.5,87.2,46.7,144.9,46.7c57.8,0,69.3-56,69.3-56s10.5-83.2,62-91.8\n\tc51.5-8.6,92.4,33.4,125,64.6c39.8,38,89.8,15.9,136.5,11.9c58.7-5,116.2,19.1,167.9,44.1c63.5,30.7,129.7,65.9,200,60.1\n\tc65.2-5.4,121.6-45.1,175.8-81.7c58.8-39.7,120.2-73,193.2-70c165,6.9,285,83.1,387,93c102,9.9,129-193,204-93\n\tc73.9,98.4,139.1,210.5,412.2,36.2c8-5.1,12.8-14,12.8-23.5V0L0,0L0,32.3z\"\/>\n<\/svg>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c624899\" data-id=\"c624899\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cee156d elementor-position-right elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cee156d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1164\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE.png\" class=\"attachment-full size-full wp-image-18634\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE.png 2048w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE-300x171.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE-1024x582.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE-768x437.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-Page-DE-1536x873.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Continuous onboarding \ud83e\udd13<\/h2><p class=\"elementor-image-box-description\">Do you have new employees?  \nThen save 95% of resources in terms of time &amp; costs! Let your new employees go through the 60-Day Brand Challenge as part of the onboarding process at any time.\n\nFor you, this means no additional setup effort.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f951d elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"b5f951d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1563\" height=\"840\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469.png\" class=\"attachment-full size-full wp-image-18584\" alt=\"Brandification Software Brand KPI dashboard\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469.png 1563w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469-300x161.png 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469-1024x550.png 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469-768x413.png 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/08\/Brand-KPI-Dashboard-deutsch-abstrahiert-e1692361781469-1536x825.png 1536w\" sizes=\"(max-width: 1563px) 100vw, 1563px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Branding is fun \ud83e\udd29<\/h2><p class=\"elementor-image-box-description\">Our customer KPIs tell us something we have known for a long time: branding is fun! \ud83d\ude0c\n\nThe playful approach of Brandification increases brand engagement among employees by up to 85%.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d55ac elementor-widget elementor-widget-heading\" data-id=\"19d55ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features of the Brand Challenge &amp; Brand Onboarding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386e93c e-flex e-con-boxed e-con e-parent\" data-id=\"386e93c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b38a6 elementor-widget elementor-widget-text-editor\" data-id=\"26b38a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><strong>Gamification elements<\/strong>: points and level system, badges, team rankings and leaderboard \u2013 for measurable motivation and regular participation<br \/><br \/><\/li><li class=\"p1\"><strong>Content formats<\/strong>: micro-challenges for everyday work, quizzes (including brand knowledge + application), short internal surveys (sentiment + brand understanding)<br \/><br \/><\/li><li class=\"p1\"><strong>Incentives<\/strong>: You decide which rewards are offered. Brandification provides the mechanics behind them (points, rankings \/ leaderboard) so that your incentives can be seamlessly integrated into the Brand Challenge \u2013 on an individual, team, or department level.<br \/><br \/><\/li><li class=\"p1\"><strong>Internal Branding KPI Dashboard<\/strong>: brand engagement, brand knowledge, participation rate, progress per team\/location as well as trend and benchmark values<br \/><br \/><\/li><li class=\"p1\"><strong>Integration into onboarding<\/strong>: the Brand Challenge as a repeatable onboarding standard \u2013 new employees can start at any time without requiring a new setup<br \/><br \/><br \/><\/li><li class=\"p1\"><strong>Brand-based customization<\/strong>: content derived directly from your brand guidelines, CI\/CD, core messages, tone of voice and do\u2019s &amp; don\u2019ts \u2013 ensuring every task is truly \u201con brand\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a6c5bbd pad-l e-flex e-con-boxed e-con e-parent\" data-id=\"a6c5bbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b84e27 pad-b-s elementor-widget elementor-widget-heading\" data-id=\"3b84e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The good news: brand knowledge can not only be communicated \u2013 it can also be anchored playfully. The brand challenge shows how this can be achieved in just 60 days.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3b49e elementor-widget elementor-widget-heading\" data-id=\"2f3b49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How OTTO Immobilien achieved 89% Brand Engagement in 60 days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf1fb6 elementor-widget elementor-widget-text-editor\" data-id=\"dcf1fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">At OTTO Immobilien, the starting point was typical: the brand was clearly defined, the values formulated \u2013 yet in everyday work many employees did not know them or did not know how to apply them.<\/p><p class=\"p1\">The goal: <strong>sustainably anchor brand knowledge and turn employees into active brand ambassadors.<\/strong><\/p><h3 class=\"p1\"><strong>The results at a glance<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe17548 pad-b-s elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe17548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u2705 <strong>89%<\/strong> employee <strong>participation<\/strong> in the challenge<br \/>\u2705 <strong>+80% increase<\/strong> in brand knowledge<br \/>\u2705 <strong>High engagement<\/strong> in internal feedback sessions<br \/>\u2705 <strong>Minimal time commitment<\/strong> \u2013 2 minutes per week<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-730fe83 e-con-full pad-b-m e-flex e-con e-child\" data-id=\"730fe83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-38822f0 e-con-full pad-s e-flex e-con e-child\" data-id=\"38822f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256d8d9 elementor-widget elementor-widget-heading\" data-id=\"256d8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Curious? Then download the practical case now and learn in 10 minutes how you can achieve similar results.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72475ff elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"72475ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4chster&quot;,&quot;step_previous_label&quot;:&quot;Voriger&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"(EN) Product: OTTO Immobilien Praxiscase Download\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"19886\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"72475ff\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Brandification\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_abdbe20 elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_abdbe20\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_abdbe20]\" id=\"form-field-field_abdbe20\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b87822b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b87822b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b87822b]\" id=\"form-field-field_b87822b\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_a0d0245 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a0d0245\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone number\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_a0d0245]\" id=\"form-field-field_a0d0245\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone number\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8045750 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8045750]\" id=\"form-field-field_8045750\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\" aria-required=\"true\">\n\t\t\t\t<label for=\"form-field-field_8045750\"><div style=\"font-size: 10px;line-height:12px\">I confirm that I have read and agree to the <a style=\"color: #ffffff\" href=\"https:\/\/brandification.com\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline\">privacy policy<\/span><\/a>. <br>\nI would also like to receive the newsletter by email with current information on the topics of internal branding and brand, our products and services, as well as Brandification events. You can withdraw this consent at any time for the future by sending an email to mail@brandification.com or by clicking the unsubscribe link at the end of the newsletter. The collected data will only be used for sending the newsletter and documenting your consent.<\/div><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm elementor-animation-shrink\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request for free<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1baa207 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1baa207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-1024x574.jpg\" class=\"attachment-large size-large wp-image-19959\" alt=\"\" srcset=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-1024x574.jpg 1024w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-300x168.jpg 300w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-768x430.jpg 768w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-1536x860.jpg 1536w, https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2026\/03\/OTTO-Immobilien-Cover-2048x1147.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-198bf1b elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"198bf1b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0a8283\" data-id=\"f0a8283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3796c6e elementor-widget elementor-widget-heading\" data-id=\"3796c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Playfully turn your employees into brand fans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e2b14 animated-button ha-has-bg-overlay elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"24e2b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5OTczIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"nofollow\"><span>Discuss your individual use case in 20 minutes<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-eeb3905 pad-l e-flex e-con-boxed e-con e-parent\" data-id=\"eeb3905\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5611c elementor-widget elementor-widget-heading\" data-id=\"4d5611c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FAQ - Frequently asked questions about the Brand Challenge &amp; Brand Onboarding<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c84be6 elementor-widget elementor-widget-n-accordion\" data-id=\"4c84be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8020\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8020\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does a 60-day brand challenge work in onboarding? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8020\" class=\"elementor-element elementor-element-2bbd57b e-con-full e-flex e-con e-child\" data-id=\"2bbd57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2664f60 elementor-widget elementor-widget-text-editor\" data-id=\"2664f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The brand challenge is a clearly structured sequence of engaging challenges, quizzes, surveys, touchpoint uploads and more that are delivered over a period of 60 days. Employees receive a notification, complete the challenge in a short amount of time, and playfully build brand knowledge \u2013 from brand values and core messages to brand history, including concrete examples of how these can be applied in everyday work. And importantly, the process is not rigid: you can adjust content and challenges at any time if priorities change or if you want to respond to feedback.<\/p><p class=\"p1\">With Brandification, this process is set up once so that after the first run you can permanently integrate it into onboarding: new employees can start at any time and go through the same brand-relevant content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8021\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8021\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the benefits of gamification in internal branding and why short challenges? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8021\" class=\"elementor-element elementor-element-d92f17d e-con-full e-flex e-con e-child\" data-id=\"d92f17d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b16cf2c elementor-widget elementor-widget-text-editor\" data-id=\"b16cf2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Gamification ensures that employees stay engaged because progress becomes visible and participation feels like a game rather than mandatory training. Points, levels, badges and leaderboards make success tangible and demonstrably increase motivation \u2013 through gamification <strong>more than 83 percent of employees are more motivated<\/strong>. Microlearning additionally lowers the barrier because the content is intentionally short and easy to integrate into everyday work. Brandification combines both so that brand knowledge is not only consumed but actually retained through regular challenges and impulses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8022\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8022\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What quiz and challenge formats can a 60-day brand challenge include? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8022\" class=\"elementor-element elementor-element-cdd4958 e-con-full e-flex e-con e-child\" data-id=\"cdd4958\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc092c elementor-widget elementor-widget-text-editor\" data-id=\"7dc092c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In the <strong>individual setup<\/strong> it is defined together which content formats your 60-day brand challenge should contain and how often they appear, for example quiz questions with answer options and short explanations, swipe quizzes, surveys with a Likert scale, sorting tasks or touchpoint or photo uploads. Based on this, a suitable concept is created that translates your brand values and core messages into concrete, practical examples. The quiz formats are not only \u201cknowledge checks\u201d but help employees truly understand brand values and apply them confidently in their communication and daily work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8023\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8023\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do internal surveys (about brand understanding) help increase brand engagement? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8023\" class=\"elementor-element elementor-element-e358a3e e-flex e-con-boxed e-con e-child\" data-id=\"e358a3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484ba4c elementor-widget elementor-widget-text-editor\" data-id=\"484ba4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Internal surveys provide quick and very concrete feedback on how well the brand is truly understood within the company. You not only see whether employees generally \u201cunderstand\u201d the brand, but also <strong>which brand values are still too abstract<\/strong>, what teams <strong>actually associate<\/strong> with certain values, which formulations stick, and where application in everyday work becomes difficult. Brandification uses these surveys as an integral part of the brand challenge so that brand managers continuously gain a clear picture and can refine brand content accordingly. This sense of co-creation and relevance increases participation and strengthens brand engagement because employees realize that the brand is not only communicated but made tangible together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8024\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8024\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I measure brand engagement and which internal branding KPIs are useful? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8024\" class=\"elementor-element elementor-element-15686f7 e-flex e-con-boxed e-con e-child\" data-id=\"15686f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d19cff elementor-widget elementor-widget-text-editor\" data-id=\"6d19cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brand engagement can be measured when you make visible how actively employees engage with the brand and how confidently they apply its content. Useful <strong>internal branding KPIs<\/strong> include <strong>participation rate<\/strong> (who takes part), <strong>progress over the 60 days, brand knowledge<\/strong> (quiz and task results), and qualitative signals from surveys, such as how understandable brand values are or whether employees can confidently apply them in customer situations. Brandification bundles these metrics in a customizable <strong>KPI dashboard<\/strong> so that you can compare results by team, location or time period and adjust accordingly. This finally makes internal branding measurable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8025\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8025\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does an incentive system with badges, points and leaderboards work? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8025\" class=\"elementor-element elementor-element-900286d e-flex e-con-boxed e-con e-child\" data-id=\"900286d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28127d2 elementor-widget elementor-widget-text-editor\" data-id=\"28127d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brandification provides the <strong>gamification elements<\/strong>: points, badges, levels, rankings and leaderboards. Which incentives exist is decided and provided by your company itself. This keeps the reward system aligned with your corporate culture and motivation arises through clear scoring and visible progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8026\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8026\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I standardize brand onboarding without additional effort? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8026\" class=\"elementor-element elementor-element-0fceda7 e-flex e-con-boxed e-con e-child\" data-id=\"0fceda7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa03ea9 elementor-widget elementor-widget-text-editor\" data-id=\"fa03ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">By not treating brand knowledge as a one-time training but as a repeatable standard process. With Brandification, the brand challenge is set up once and can then run continuously as part of onboarding: new employees start at any time, content is prepared, progress is measurable \u2013 without having to design new training every time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8027\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8027\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Who is the brand challenge particularly suitable for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8027\" class=\"elementor-element elementor-element-a30d857 e-flex e-con-boxed e-con e-child\" data-id=\"a30d857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c22e2 elementor-widget elementor-widget-text-editor\" data-id=\"f5c22e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">For companies that have already defined brand values and guidelines but want to achieve more consistency in brand appearance in everyday work \u2013 across teams, locations and channels. The brand challenge is especially effective if you want to scale brand enablement while making brand engagement and brand knowledge measurable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8028\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8028\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How quickly can a brand challenge start? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8028\" class=\"elementor-element elementor-element-9187279 e-flex e-con-boxed e-con e-child\" data-id=\"9187279\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a07483c elementor-widget elementor-widget-text-editor\" data-id=\"a07483c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A brand challenge can start quickly once the most important basics are available, such as brand guidelines, brand values, core messages and your CI\/CD. During setup it is defined <strong>how many challenges, quizzes, surveys or touchpoint uploads<\/strong> will be delivered over the 60 days, on which days notifications are sent and which topics should be covered \u2013 for example brand identity, company history or particularly relevant touchpoints. At the same time it is defined which <strong>internal branding KPIs<\/strong> you want to measure so that the KPI dashboard fits your goals from the beginning. This ensures not only a fast start but also a clear and repeatable concept for brand onboarding and brand enablement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does a 60-day brand challenge work in onboarding?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The brand challenge is a clearly structured sequence of engaging challenges, quizzes, surveys, touchpoint uploads and more that are delivered over a period of 60 days. Employees receive a notification, complete the challenge in a short amount of time, and playfully build brand knowledge \\u2013 from brand values and core messages to brand history, including concrete examples of how these can be applied in everyday work. And importantly, the process is not rigid: you can adjust content and challenges at any time if priorities change or if you want to respond to feedback.With Brandification, this process is set up once so that after the first run you can permanently integrate it into onboarding: new employees can start at any time and go through the same brand-relevant content.\"}},{\"@type\":\"Question\",\"name\":\"What are the benefits of gamification in internal branding and why short challenges?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gamification ensures that employees stay engaged because progress becomes visible and participation feels like a game rather than mandatory training. Points, levels, badges and leaderboards make success tangible and demonstrably increase motivation \\u2013 through gamification more than 83 percent of employees are more motivated. Microlearning additionally lowers the barrier because the content is intentionally short and easy to integrate into everyday work. Brandification combines both so that brand knowledge is not only consumed but actually retained through regular challenges and impulses.\"}},{\"@type\":\"Question\",\"name\":\"What quiz and challenge formats can a 60-day brand challenge include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In the individual setup it is defined together which content formats your 60-day brand challenge should contain and how often they appear, for example quiz questions with answer options and short explanations, swipe quizzes, surveys with a Likert scale, sorting tasks or touchpoint or photo uploads. Based on this, a suitable concept is created that translates your brand values and core messages into concrete, practical examples. The quiz formats are not only \\u201cknowledge checks\\u201d but help employees truly understand brand values and apply them confidently in their communication and daily work.\"}},{\"@type\":\"Question\",\"name\":\"How do internal surveys (about brand understanding) help increase brand engagement?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Internal surveys provide quick and very concrete feedback on how well the brand is truly understood within the company. You not only see whether employees generally \\u201cunderstand\\u201d the brand, but also which brand values are still too abstract, what teams actually associate with certain values, which formulations stick, and where application in everyday work becomes difficult. Brandification uses these surveys as an integral part of the brand challenge so that brand managers continuously gain a clear picture and can refine brand content accordingly. This sense of co-creation and relevance increases participation and strengthens brand engagement because employees realize that the brand is not only communicated but made tangible together.\"}},{\"@type\":\"Question\",\"name\":\"How can I measure brand engagement and which internal branding KPIs are useful?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand engagement can be measured when you make visible how actively employees engage with the brand and how confidently they apply its content. Useful internal branding KPIs include participation rate (who takes part), progress over the 60 days, brand knowledge (quiz and task results), and qualitative signals from surveys, such as how understandable brand values are or whether employees can confidently apply them in customer situations. Brandification bundles these metrics in a customizable KPI dashboard so that you can compare results by team, location or time period and adjust accordingly. This finally makes internal branding measurable.\"}},{\"@type\":\"Question\",\"name\":\"How does an incentive system with badges, points and leaderboards work?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brandification provides the gamification elements: points, badges, levels, rankings and leaderboards. Which incentives exist is decided and provided by your company itself. This keeps the reward system aligned with your corporate culture and motivation arises through clear scoring and visible progress.\"}},{\"@type\":\"Question\",\"name\":\"How can I standardize brand onboarding without additional effort?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By not treating brand knowledge as a one-time training but as a repeatable standard process. With Brandification, the brand challenge is set up once and can then run continuously as part of onboarding: new employees start at any time, content is prepared, progress is measurable \\u2013 without having to design new training every time.\"}},{\"@type\":\"Question\",\"name\":\"Who is the brand challenge particularly suitable for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For companies that have already defined brand values and guidelines but want to achieve more consistency in brand appearance in everyday work \\u2013 across teams, locations and channels. The brand challenge is especially effective if you want to scale brand enablement while making brand engagement and brand knowledge measurable.\"}},{\"@type\":\"Question\",\"name\":\"How quickly can a brand challenge start?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A brand challenge can start quickly once the most important basics are available, such as brand guidelines, brand values, core messages and your CI\\\/CD. During setup it is defined how many challenges, quizzes, surveys or touchpoint uploads will be delivered over the 60 days, on which days notifications are sent and which topics should be covered \\u2013 for example brand identity, company history or particularly relevant touchpoints. At the same time it is defined which internal branding KPIs you want to measure so that the KPI dashboard fits your goals from the beginning. This ensures not only a fast start but also a clear and repeatable concept for brand onboarding and brand enablement.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd49c05 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"fd49c05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a6ed16\" data-id=\"8a6ed16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbd74a elementor-widget elementor-widget-heading\" data-id=\"3bbd74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Playfully turn your employees into brand fans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805a7b4 animated-button ha-has-bg-overlay elementor-widget elementor-widget-ha-creative-button happy-addon ha-creative-button\" data-id=\"805a7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-magnetic=\"no\" class=\"ha-creative-btn-wrap\">\n\t\t\t<a class=\"ha-creative-btn ha-stl--hermosa ha-eft--upward\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE5OTczIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\" rel=\"nofollow\"><span>Discuss your individual use case in 20 minutes<\/span><\/a>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>USE-CASE Brand Challenge &amp; Onboarding: Turn employees into brand fans in 60 days With the 60-day brand challenge, you anchor brand values in everyday work \u2013 playfully, practically, and measurably. Your employees complete small challenges, quizzes, and surveys, collect points, badges, and levels, and you measure the success through internal branding KPIs such as increased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15244,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19886","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Enablement for Employees Brand Challenge &amp; Onboarding<\/title>\n<meta name=\"description\" content=\"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/en\/brand-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Enablement for Employees Brand Challenge &amp; Onboarding\" \/>\n<meta property=\"og:description\" content=\"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandification.com\/en\/brand-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandification\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandification.io\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T14:48:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/\",\"name\":\"Brand Enablement for Employees Brand Challenge & Onboarding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png\",\"datePublished\":\"2026-03-06T13:55:41+00:00\",\"dateModified\":\"2026-03-11T14:48:36+00:00\",\"description\":\"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png\",\"contentUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/05\\\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png\",\"width\":1920,\"height\":1363,\"caption\":\"Gamification elements in Brandification\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/brand-challenge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/brandification.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product: Brand Challenge &#038; Onboarding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/\",\"name\":\"Brandification\",\"description\":\"Turn people into brand ambassadors\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandification.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#organization\",\"name\":\"Brandification\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/05\\\/App-Icon.svg\",\"contentUrl\":\"https:\\\/\\\/brandification.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/05\\\/App-Icon.svg\",\"width\":1000,\"height\":1000,\"caption\":\"Brandification\"},\"image\":{\"@id\":\"https:\\\/\\\/brandification.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandification.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandification\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCLJbDMmDWtPuOZmkK-Ath3Q\",\"https:\\\/\\\/www.instagram.com\\\/brandification.io\\\/?hl=de\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Enablement for Employees Brand Challenge & Onboarding","description":"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandification.com\/en\/brand-challenge\/","og_locale":"en_GB","og_type":"article","og_title":"Brand Enablement for Employees Brand Challenge & Onboarding","og_description":"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.","og_url":"https:\/\/brandification.com\/en\/brand-challenge\/","og_site_name":"Brandification","article_publisher":"https:\/\/www.facebook.com\/brandification.io\/","article_modified_time":"2026-03-11T14:48:36+00:00","og_image":[{"width":1920,"height":1363,"url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandification.com\/en\/brand-challenge\/","url":"https:\/\/brandification.com\/en\/brand-challenge\/","name":"Brand Enablement for Employees Brand Challenge & Onboarding","isPartOf":{"@id":"https:\/\/brandification.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandification.com\/en\/brand-challenge\/#primaryimage"},"image":{"@id":"https:\/\/brandification.com\/en\/brand-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png","datePublished":"2026-03-06T13:55:41+00:00","dateModified":"2026-03-11T14:48:36+00:00","description":"Brand enablement for employees through the Brand Challenge: embedding brand values and acting in line with the brand in everyday work.","breadcrumb":{"@id":"https:\/\/brandification.com\/en\/brand-challenge\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandification.com\/en\/brand-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/brandification.com\/en\/brand-challenge\/#primaryimage","url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png","contentUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2023\/05\/Brandification-Home-Screen-Seitengrafiken-mobil-EN.png","width":1920,"height":1363,"caption":"Gamification elements in Brandification"},{"@type":"BreadcrumbList","@id":"https:\/\/brandification.com\/en\/brand-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/brandification.com\/en\/"},{"@type":"ListItem","position":2,"name":"Product: Brand Challenge &#038; Onboarding"}]},{"@type":"WebSite","@id":"https:\/\/brandification.com\/en\/#website","url":"https:\/\/brandification.com\/en\/","name":"Brandification","description":"Turn people into brand ambassadors","publisher":{"@id":"https:\/\/brandification.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandification.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/brandification.com\/en\/#organization","name":"Brandification","url":"https:\/\/brandification.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/brandification.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/05\/App-Icon.svg","contentUrl":"https:\/\/brandification.com\/en\/wp-content\/uploads\/sites\/7\/2022\/05\/App-Icon.svg","width":1000,"height":1000,"caption":"Brandification"},"image":{"@id":"https:\/\/brandification.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandification.io\/","https:\/\/www.linkedin.com\/company\/brandification\/","https:\/\/www.youtube.com\/channel\/UCLJbDMmDWtPuOZmkK-Ath3Q","https:\/\/www.instagram.com\/brandification.io\/?hl=de"]}]}},"_links":{"self":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/19886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/comments?post=19886"}],"version-history":[{"count":23,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/19886\/revisions"}],"predecessor-version":[{"id":19984,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/pages\/19886\/revisions\/19984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/media\/15244"}],"wp:attachment":[{"href":"https:\/\/brandification.com\/en\/wp-json\/wp\/v2\/media?parent=19886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}