{"id":12400,"date":"2020-06-24T08:00:00","date_gmt":"2020-06-24T06:00:00","guid":{"rendered":"https:\/\/brandification.com\/en-neuu\/?p=12400"},"modified":"2022-07-12T11:39:44","modified_gmt":"2022-07-12T09:39:44","slug":"5-questions-for-bjoern-lipski-marketing-manager-at-glorit-bausysteme","status":"publish","type":"post","link":"https:\/\/brandification.com\/en\/2020\/06\/24\/5-questions-for-bjoern-lipski-marketing-manager-at-glorit-bausysteme\/","title":{"rendered":"5 questions for Bj\u00f6rn Lipski \u2013 Marketing Manager at Glorit Bausysteme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12400\" class=\"elementor elementor-12400\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcb4fa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcb4fa2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c066ca\" data-id=\"2c066ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04154be elementor-widget elementor-widget-text-editor\" data-id=\"04154be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Bj\u00f6rn Lipski is the marketing manager at <a href=\"https:\/\/www.glorit.at\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">Glorit Bausysteme<\/a> in Vienna, which was awarded several times as Austria\u2019s best property developer. In 5 crisp questions, he talks to us about a <a href=\"https:\/\/brandification.com\/en\/product\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">brand<\/a>\u2018s promise of quality and performance and the chance to step out of the shadows.<\/strong><\/h2><h2><strong>Bj\u00f6rn, thank you for taking the time! What do you think is the best way to gain employees as brand ambassadors?<\/strong><\/h2><p>Particularly good brand ambassadors are primarily those employees who particularly like to identify with the corporate values and who may be able to \u201cfinally step out of the shadows\u201d in their own way.<\/p><p>Every company should pay careful attention to the selection of brand ambassadors and preferably create a \u201cvaried mix\u201d. It is very important to convey the significance of this position.<\/p><p>Brand work is not an annoying task to be done \u201cjust like that\u201d, but rather meticulous and valuable work that also ensures the future success of the company. And last but not least, it is fun and promotes both team spirit and cohesion. The last point is often forgotten, but it is an important momentum and that is exactly why it is an important argument to win employees as brand ambassadors.<\/p><h2><strong>What challenges do you see in the area of branding today, in comparison to previous decades?<\/strong><\/h2><p>Although the increasing digitalization has made it possible to build up a brand image more quickly and in a more targeted manner, the brand is also more transparent than it was a few years ago. In other words, it is that more important nowadays to keep the quality and performance promises of the brand, otherwise the brand image will crumble faster than you\u2019d expect.<\/p><h2><strong>In your experience, are there any corporate areas in which it is more difficult than in other areas to win employees over for a brand?<\/strong><\/h2><p>Interestingly, in my experience, it is especially in the departmental and team management levels that it is most difficult to build up basic acceptance for brand work. I just have a hunch as to why this could be the case. It is always exciting \ud83d\ude09.<\/p><h2><strong>With just one argument, how would you convince someone of the importance of the topic \u201cbrand\u201d?<\/strong><\/h2><p>No growth without a brand.<\/p><h2><strong>If you did not work for <em>Glorit<\/em>, which brand would you like to work for and why?<\/strong><\/h2><p>I can\u2019t imagine anything more exciting at the moment (really!). But I did have the goal to work for an equipment brand for my hobbies, tennis or skiing \u2013 like <em>Head<\/em>, for example.<\/p><h2><strong>Bj\u00f6rn Lipski \u2013 Thank you very much for the interview and all the best!<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bj\u00f6rn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria\u2019s best property developer. In 5 crisp questions, he talks to us about a brand\u2019s promise of quality and performance and the chance to step out of the shadows.<\/p>\n","protected":false},"author":1,"featured_media":12439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[542,356,460,360,364,368,544,372,452,450],"class_list":["post-12400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-bjoern-lipski-en","tag-brand-en","tag-brand-ambassador","tag-brand-experience-en","tag-brand-management-en","tag-branding-en","tag-glorit-en","tag-marketing-en","tag-marketing-management","tag-marketing-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 questions for Bj\u00f6rn Lipski \u2013 Marketing Manager at Glorit Bausysteme - Brandification<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandification.com\/en\/2020\/06\/24\/5-questions-for-bjoern-lipski-marketing-manager-at-glorit-bausysteme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 questions for Bj\u00f6rn Lipski \u2013 Marketing Manager at Glorit Bausysteme - Brandification\" \/>\n<meta property=\"og:description\" content=\"Bj\u00f6rn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria\u2019s best property developer. 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