Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards

Interview with Gustav Kjellberg from Awake

Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…

Interview with Mike T. Freche – Global Brand Manager at BASF Construction Chemicals

Interview with Mike Freche

As Global Brand Manager at BASF Construction Chemicals, Mike T. Freche is not only a brand expert, but also coaches both national and international companies as well as start-ups in the area of brand development and management. We talked to him about what brands and competitive sports have in common and explained why face masks do not suit every brand…