Events
Current events
Past events (selection)
Brandification Summit: Brand Implementation Summit 2024 🔥
8.11.2024 | 8:30 – 17:00
The event will be held in German.
The inspiration and networking event for
successful brand implementation will take place on 8 November 2024 at the House of Communication in Munich.
It’s time to rethink brand implementation.
According to a survey of marketing managers in the DACH region, 78% of brand (strategies) fail to be successfully implemented.
The first Brand Implementation Summit with thought leaders and inspiring speakers.
Brand touchpoints: digital, consistent and measurable company-wide management
18.06.2024 | 16:30 – 17:15
This event is in German.
In our web session, Christoph Hack reveals the key success factors when it comes to brand touchpoint management.
We show how the implementation of the brand can not only be measured, but also how collaboration around the topic of the brand can be increased simply and playfully. We provide insights into how brand touchpoints can be easily collected, analysed in a practical way and optimised in a targeted manner – all in line with brand positioning and brand values.
Register now and make brand touchpoint management digital and successful!
Brandification practical seminar: Brand Implementation Reinvented March 2024
14.03.2024 – 15.03.2024
This event is in German.
Our unique brandification seminar “Brand Implementation Reinvented” enters its third round in spring 2024. In our 1.5-day practical seminar on March 14 and 15, we will show you how to achieve a sustainable, company-wide implementation of your brand and achieve the highest level of brand engagement among your employees.
On the one hand, you will hear inspiring presentations from our top-class speakers.
On the other hand, you will have the opportunity to talk to the experts about your pain points and gains in brand implementation and gain valuable tips for your brand.
Internal Branding Refresher 2024 - Why 3 out of 4 employees don't know their brand and how you can change that
23.11.2023 | 16:00 – 16:45
This event is in German.
Fact: 3 out of 4 employees do not know what their brand stands for and therefore find it very challenging to implement the brand in everyday life. This is despite the fact that employees are demonstrably the main drivers of the brand, which in turn is the most important corporate asset in most cases (over 40% on average!). Nevertheless, internal branding trainings often do not take place because they are too time-consuming and boring, and the collection of (internal) brand KPIs is usually neglected as well.
To meet this challenge in 2024 with ease, Brandification has developed the “Internal Branding Refresher 2024”, which raises awareness of the company’s own brand among employees in a fun way.
Playfully develop your employees into brand fans in 2024!
Brandification practical seminar: Brand Implementation Reinvented
12.10.2023 – 13.10.2023
This event is in German.
Due to the great demand and positive response, our Brandification Seminar “Brand Implementation Reinvented” will take place again on 12th & 13th of October at the Design Offices Nove in Munich. You can expect two days full of inspiring lectures, exciting insights and shared group work on cases from Kärnten, Dynafit and Klüber Lubrication. We can already look forward to Prof. Dr. Carsten Baumgarth, Peter Pirck and Christoph Jordi as our speakers 🔥.
DMEXCO MASTERCLASS - Playfully developing employees into brand fans
21.09.2023 | 12:45 – 13:15
The majority of measures to empower employees with the brand fail to achieve their goals: 75% of employees do not know their own brand values, do not know what their company stands for and cannot implement the brand in their daily work. In our Masterclass, we take a practical look at the biggest challenges in employee brand engagement. How can brand implementation be fun for employees and successfully mastered? Using a best-practice case, we will show how the use of innovative software and a scientifically based gamification concept can create brand understanding and brand awareness among employees in an entertaining and playful way and have a lasting effect in just 60 days.
Sebastian May x Brandification: The Power of Purpose - How a strong brand purpose can boost company performance
12.04.2023 | 15:00 – 15:45
This event was in German.
Few terms have shaped the management debate in recent years as much as “purpose.” Hardly any company has not embarked on a search for meaning and asked themselves the popular “why” question made famous by Simon Sinek. However, not every purpose is truly implemented where it is claimed. A good purpose is not rocket science, but properly implemented, it can be a powerful lever to improve company performance.
In our web session with Sebastian May, we addressed the following questions:
- What makes a good purpose?
- How do you develop a strong purpose?
- How can purpose become a performance driver?
Brandification Seminar: Brand Implementation Reinvented
23.03.2023 – 24.03.2023
This event was in German.
On March 23rd and 24th, our Brandification seminar “Brand Implementation Reinvented” took place at Design Offices Nove in Munich. Two days full of inspiring speeches, exciting insights, and collaborative work on the cases of Baufinex, Cornelsen, and illwerke vkw are now behind us.
BVIK x PHOENIX CONTACT x Brandification - Developing the Brand from the Inside Out
22.09.2022 | 14:00 – 17:30 | Bad Pyrmont
Together with the bvik – Bundesverband fĂĽr Industrie Kommunikation (Federal Association for Industrial Communication) – Brandification organised the event “Developing the brand from within” at the Phoenix Contact site in Bad Pyrmont on Thursday 22 September 2022. The agenda of the event included a factory tour and exciting presentations on the topic of internal branding. Insights on the speakers and presentations can be found here.
NUREMBERG DIGITAL FESTIVAL - How digital brand management transforms employees into brand fans
07.07.2022 | 16:00 – 18:00 | Nuremberg
On 07.07.2022, we were finally back at the Nuremberg Digital Festival with a live event 💛. Our live event “How digital brand management transforms employees into brand fans” aroused the interest of many spectators and clearly shows the great relevance of our topic.
In the Josephs Innovation Lab, we were able to enter into dialogue with enthusiastic visitors from the marketing and HR sectors on the topic of brand implementation and also spoke about how to turn employees into brand fans.
In the gallery you can find a few impressions of our “Brandification x Nuremberg Digital Festival” event.
NUREMBERG DIGITAL FESTIVAL - Digital brand management for a successful brand
13.07.2021 | 17:30–19:30 | Nuremberg
In the gallery you can find a few impressions of our “Brandification x NĂĽrnberg Digital Festival” event at the ZOLLHOF.
1 Year Brandification
1 Year Brandification Anniversary Event – 27.02.2020
In the gallery you will find some impressions of our 1 Year Brandification Event at ZOLLHOF.
