Brandification x Tomas Vucurevic: From Performance to Purpose - Next Generation Ingredient Branding
18.01.2023 | 15:00 – 15:45
From Performance to Purpose – Next Generation Ingredient Branding:
How Ingredient Branding Evolved in Times of Sustainability and Circular Economy
Ingredient Branding is a multi-level brand & business model that allows innovative companies to get more value out of their innovation by leaving the unfavourable position of a supplier.
In our web session Tomas Vucurevic, Founder and Managing Director of BRAIND®, will take you on a journey on how Ingredient Branding started, why he sees more application for it than ever and how it developed over time to Next Generation Ingredient Branding.
Find out how you and your brand can benefit from Ingredient Branding! We look forward to your participation in this exciting and inspiring websession!
Past events (selection)
Brandification x Patrick van Thiel: A New Perspective on Branding
18.10.2022 | 15:00 – 15:45
“Branding is complex. Not complicated.” – Patrick van Thiel.
In this websession, Patrick van Thiel, Founder & Consultant at van Thiel & company will provide a new perspective on branding by giving us insights into 5 brand schools and how they provide guidance in the development of a brand identity, a brand strategy and its realization.
BVIK x PHOENIX CONTACT x Brandification - Developing the Brand from the Inside Out
22.09.2022 | 14:00 – 17:30 | Bad Pyrmont
Together with the bvik – Bundesverband für Industrie Kommunikation (Federal Association for Industrial Communication) – Brandification organised the event “Developing the brand from within” at the Phoenix Contact site in Bad Pyrmont on Thursday 22 September 2022. The agenda of the event included a factory tour and exciting presentations on the topic of internal branding. Insights on the speakers and presentations can be found here.
NUREMBERG DIGITAL FESTIVAL - How digital brand management transforms employees into brand fans
07.07.2022 | 16:00 – 18:00 | Nuremberg
On 07.07.2022, we were finally back at the Nuremberg Digital Festival with a live event 💛. Our live event “How digital brand management transforms employees into brand fans” aroused the interest of many spectators and clearly shows the great relevance of our topic.
In the Josephs Innovation Lab, we were able to enter into dialogue with enthusiastic visitors from the marketing and HR sectors on the topic of brand implementation and also spoke about how to turn employees into brand fans.
In the gallery you can find a few impressions of our “Brandification x Nuremberg Digital Festival” event.
BVIK x Brandification Webinar – Gamification Concepts in a Business Context: Sustainable Learning for Employees in the B2B Sector
09.11.2021 | 10:00 – 11:00
This event is in German.
In our webinar with the Bundesverband Industrie Kommunikation (bvik), we provide insights into how sustainable learning works in the human brain and how gamification mechanisms can be used to empower employees permanently and efficiently to the own brand.
Brandification websession: Turning employees into brand fans - Successful Brand Implementation for Financial Services Brands
22.09.2021 | 15:30 – 16:45
This event is in German.
How can companies in the financial services industry succeed in implementing their own brand concept in a tangible, consistent and sustainable way for customers, even without a physical product?
As Head of Brand Management at the life insurance company Canada Life, Silvia Rick gives insights into the successful implementation of the brand strategy and the involvement of over 650 employees.
Behind the new brand promise “My Life. Better insured.” is much more than a pithy advertising slogan. As an insurance partner with Canadian roots, Canada Life shows its customers a better way to live well and financially independently and a service that makes life more pleasant for business partners and customers. For example: Brand ambassadors in all areas of the company make sure that “My life. Better insured.” is a positive experience for customers. For every team, this means not standing still, but always getting a little better. You can feel the Canadian optimism that CanadaLife employees are proud of in Germany as well. This further development is supported by the new corporate design, which gives Canada Life a modern face worldwide.
We are looking forward to exciting insights into the industry and an interesting exchange with you!
NUREMBERG DIGITAL FESTIVAL - Digital brand management for a successful brand
13.07.2021 | 17:30–19:30 | Nuremberg
In the gallery you can find a few impressions of our “Brandification x Nürnberg Digital Festival” event at the ZOLLHOF.
Brandification websession with Reto Sidler - Practice Case Greater Zurich Area with Reto Sidler x Brandification
30.03.2021 | 15:30–16:45
This event is in German.
In our web session on “Brand Implementation Reinvented”, we talk to Reto Sidler from the Greater Zurich Area about challenges and solutions in the field of brand implementation. As Head of Communications & Marketing, Reto Sidler provides insights into the brand management of the Swiss location brand in a conversation with Brandification and sheds light on how brand development has successfully progressed there in recent years.
1 Year Brandification
1 Year Brandification Anniversary Event – 27.02.2020
In the gallery you will find some impressions of our 1 Year Brandification Event at ZOLLHOF.