Current events

Brandification websession: 5 hacks for successful digital brand touchpoint management

14.07.2022 | 11:00 – 11:30

This event is in German.

How can brand implementation be measured and collaboration around the brand be improved?

We reveal 5 hacks on how brand touchpoints can be collected in an uncomplicated way and analysed in a practical way with regard to brand positioning and values and optimised in a targeted manner.

For successful digital brand touchpoint management.

We are looking forward to it!

Brandification Websession

NUREMBERG DIGITAL FESTIVAL - How digital brand management transforms employees into brand fans

07.07.2022 | 16:00 – 18:00 | Nuremberg

This event is in German.

How does successful brand identification of employees work?

The identification of employees with their own brand is one of the most important building blocks on the way to a consistent and successful brand presence: only those who know their own brand can live the brand values and make them visible to the outside world.

Brandification, a Nuremberg-based BrandTech company, has developed a digital brand implementation tool to successfully and sustainably transform employees into brand ambassadors and to improve cooperation around the brand.

In the presentation by Christoph Hack, founder of Brandification, learn how you can transform employees into active and permanent brand ambassadors through digital tools. Afterwards, let yourself be inspired by the practical case of ABF-Synergie, how exciting insights into the internal perception of one’s own brand were generated and how it is possible to empower employees even better for the brand. In addition, brand strategy specialist Jasmin Rubner will provide insights into the successful formula of brand management.

Nuremberg Digital Festival: Brandification

Past events (selection)

Brandification websession: Mastering brand implementation digitally – turning employees into brand fans

19.05.2022 | 11:00 – 11:30

This event is in German.

In this webinar, we highlight how brand implementation can be successfully, sustainably and efficiently implemented through digital technologies.
We will present how to determine the status quo of employees’ brand identification in a simple, playful and engaging way and how to successfully transform employees into brand ambassadors.
By using gamification and automation, brand success can be improved while saving up to 95% of resources compared to traditional brand training.
We will also show how a digital tool can support your Brand Touchpoint & Journey Management and help to make brand execution measurable and improve collaboration around the brand.
We look forward to seeing you!

Brandification websession

BVIK x Brandification Webinar – Gamification Concepts in a Business Context: Sustainable Learning for Employees in the B2B Sector

09.11.2021 | 10:00 – 11:00

This event is in German.

In our webinar with the Bundesverband Industrie Kommunikation (bvik), we provide insights into how sustainable learning works in the human brain and how gamification mechanisms can be used to empower employees permanently and efficiently to the own brand.

BVIK x Brandification

Brandification websession: Turning employees into brand fans - Successful Brand Implementation for Financial Services Brands

22.09.2021 | 15:30 – 16:45

This event is in German.

How can companies in the financial services industry succeed in implementing their own brand concept in a tangible, consistent and sustainable way for customers, even without a physical product?
As Head of Brand Management at the life insurance company Canada Life, Silvia Rick gives insights into the successful implementation of the brand strategy and the involvement of over 650 employees.
Behind the new brand promise “My Life. Better insured.” is much more than a pithy advertising slogan. As an insurance partner with Canadian roots, Canada Life shows its customers a better way to live well and financially independently and a service that makes life more pleasant for business partners and customers. For example: Brand ambassadors in all areas of the company make sure that “My life. Better insured.” is a positive experience for customers. For every team, this means not standing still, but always getting a little better. You can feel the Canadian optimism that CanadaLife employees are proud of in Germany as well. This further development is supported by the new corporate design, which gives Canada Life a modern face worldwide.
We are looking forward to exciting insights into the industry and an interesting exchange with you!

Brandification websession

NUREMBERG DIGITAL FESTIVAL - Digital brand management for a successful brand

13.07.2021 | 17:30–19:30 | Nuremberg

In the gallery you can find a few impressions of our “Brandification x Nürnberg Digital Festival” event at the ZOLLHOF.

NUE Digital Festival 2021

Brandification websession with Reto Sidler - Practice Case Greater Zurich Area with Reto Sidler x Brandification

30.03.2021 | 15:30–16:45

This event is in German.

In our web session on “Brand Implementation Reinvented”, we talk to Reto Sidler from the Greater Zurich Area about challenges and solutions in the field of brand implementation. As Head of Communications & Marketing, Reto Sidler provides insights into the brand management of the Swiss location brand in a conversation with Brandification and sheds light on how brand development has successfully progressed there in recent years.

Brandification websession

1 Year Brandification

1 Year Brandification Anniversary Event – 27.02.2020

In the gallery you will find some impressions of our 1 Year Brandification Event at ZOLLHOF.

1 Year Brandification