On 12 & 13 October, our second Brandification workshop “Brand Implementation Reinvented” took place at Design Offices Nove in Munich.

The 2 workshop days included inspiring lectures on the topics:

• “Die Bedeutung von Internal Branding & Brand Implementation aus wissenschaftlicher Sicht“ – Prof. Dr. Carsten Baumgarth (HWR Berlin),
• “Menschen machen Marke“ & a “Fireside” talk with Christoph Jordi (Founder Do!Different),
• “Wie entwickle ich eine markengetriebene Organisation?” “Wie kann ich Gamification für eine erfolgreiche Markenumsetzung nutzen?” – Christoph Hack (Founder & CEO of Brandification),
• “Brand Management in Destinationen vs. Consumer Brands?” – Peter Pirck (Managing Partner Brandmeyer Markenberatung).

These were accompanied by practical work on the cases of Dynafit, Kärnten Werbung and Klüber Lubrication.
We would like to thank our speakers Prof. Dr. Carsten Baumgarth, Christoph Jordi and Peter Pirck for their interesting insights and all participants for their motivated participation in the cases and for the great spirit! 🫶🏼

Let’s reinvent Brand Implementation! 🔥