USE CASE

Brand Identification Check

How do your employees identify with their brand and why? With our Brand Identification Check, you gain immediate insights into your brand from an employee perspective.
Through our 30-day program, you can quickly, easily, and playfully gain important insights into how your employees perceive your brand and, if necessary, refine your brand positioning in a meaningful way.

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Open feedback 📣

You receive important feedback on the status quo of your brand and your corporate culture directly from your employees as well as the relevant brand touchpoints. This feedback as well as the challenges take place in the community. All employees actively participate in the brand analysis.

Raising awareness of your brand 💭

The brand analysis shows:

Are the brand values clearly defined and sharply enough outlined? Do your employees understand the brand values and can make them tangible and experienceable through concrete practical examples? Your employees develop an awareness of their own brand and learn how to make it tangible in their everyday work.

More involvement and commitment 🎮

The digital tool gives you the opportunity to reach all relevant employees and, above all, to increase their involvement in the brand analysis. Our scientifically based gamification approach contributes to an 83 % increase in your employees’ motivation. Collecting status points and interacting in the brand community increases the involvement of your employees and thus helps you to achieve more meaningful analysis results.