USE CASE
Brand Touchpoint
Management + AI 🤖
Do you want to make your brand implementation measurable and optimize your brand touchpoints company-wide with AI?
With Brandification’s Brand Touchpoint Management + AI, you can easily and playfully collect your brand touchpoints in a database, have their brand implementation evaluated by Brandification’s AI, and have them optimized specifically.
Why Brandification helps your brand implementation to succeed?
Make progress measurable
In the admin dashboard, you’ll find all the key brand KPIs for the success of your brand implementation. This way, you can increase the relevance of the brand within the company and showcase your progress.
Implement Quick Wins with AI
Discover company-wide and automated optimization potentials through the use of Brandification AI.
Brand Implementation is fun
The gamification elements add a playful component to your Brand Touchpoint Management + AI.
1. Company-wide brand touchpoint database
In Brandification, you get a comprehensive real-time overview of the current status of all company-wide brand touchpoints.
Whether at the country or department level, Brandification allows you to collect hundreds of brand touchpoints quickly, easily, and with a gamified approach.
Our Brandification AI 🤖 analyzes the brand touchpoints in terms of your brand implementation and automatically generates targeted optimization potentials and quick wins.
2. Brand Touchpoint Evaluation:
AI-based as well as Internal and External Perspectives
Brandification offers various ways to evaluate your brand touchpoints:
- Automated evaluation by Brandification AI 🤖
- Internal evaluation: The creator of a brand touchpoint assesses the fulfillment of brand criteria
- Brand Community: Let your brand community vote in surveys
- External evaluation: Conduct brand checks through brand managers or external consultants
- Integration of additional data sources: Integrate NPS measurements, for example, for a comprehensive view.
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3. Document the Progress of Your Brand Touchpoints 📈
With the milestone feature, you can document optimizations of your brand touchpoints.
This way, you always have an up-to-date overview of the development progress of individual brand touchpoints – clearly illustrated with current touchpoint snapshots and helpful feedback on brand implementation from Brandification AI.
4. Brand KPI Dashboard
In the admin dashboard, Brandification captures specific metrics for brand implementation at the country and/or department level.
This allows you to track touchpoint optimizations, measure progress, and showcase results
Work together as a team on brand touchpoints 💪🏻
Discover AI-based optimization potentials at the brand touchpoints. Collaborate as a team on the brand touchpoints using our task management board. This way, you can quickly get an overview of the optimization process and keep track of individual tasks.
Share optimisation content with relevant people 🌐
If individual brand touchpoints or the entire reporting of the brand touchpoint optimisation become relevant for other people outside the brand community, they can be easily exported as a PDF document and shared with others.
Mapping customer journeys 📈
You can map your customer journey in the application: Specific brand touchpoints and detailed information can be stored in the individual stages. The Customer Journey Score shows you possible optimisation potentials of individual phases. By creating personas, the brand community is informed about important characteristics, associated customer journeys and relevant brand touchpoints.