An overview of our product features
The numerous features of our digital brand implementation tool support you in implementing your brand in a playful, involving and analytical way.
Gamification 🎮Our scientifically based gamification approach demonstrably increases the involvement and motivation of your brand community. The small, playful learning units ensure a lasting activation of brand knowledge among employees and – through group challenges – strengthen the community.
Automation ⚙️In a one-time setup, we also design and maintain your project tasks and challenges in the digital tool. These are automatically played out at the specified time – without any additional effort. If necessary, the content can be adapted and modified at any time.
Customer Journeys 📍You can create personas and map their customer journey in the individual phases based on your brand touchpoints.
Customizability ⚡️After a one-time setup, your individual educational content and your desired company information is ready for your project. If you wish, Brandification can also be adapted to your corporate design.
Reporting 📈The digital tool offers you a detailed evaluation both on an individual level – your employees receive immediate feedback after project tasks, and on an overall level. You receive information on logins, engagement, number of likes, comments, compliance with brand rules, and much more.
Analysis & Checks ✅
You gain a comprehensive overview of all your brand touchpoints and their compliance with brand rules. The brand rules can be evaluated by brand managers or by employees. In the latter case, you gain additional insights into how your employees identify with the brand and why.