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TOPIC: Brand Implementation Reinvented

Brandification seminar March 2024

This year’s Brandification practical seminar “Brand Implementation Reinvented” took place on 14 & 15 March at the Design Offices Nove in Munich.

Over the course of 1.5 days, our participants gained valuable insights into all aspects of brand implementation. Our brand experts shared their expertise in informative presentations:

  • “AI in Brand Management” – Dr Dirk Held (Co-Founder & Managing Director at DECODE and Co-Founder & CSO at aimpower GmbH),
  • “How does successful rebranding work?” – John Bache (Managing Partner VIM Group),
  • “How do I develop an employer brand?” – Jasmin Rubner (Founder & CEO Brandlovestory – The Brand Culture Company),
  • “The Global Brand Realisation at ZEISS” – Felix Neugebauer (Head of Brand Intelligence ZEISS).


In addition to the inspiring presentations, our focus was also on joint practical work. Our participants needed to bring their own brand touchpoints, which were analysed in the group and optimised together.

A special highlight was the fireside chat between Christoph Hack and John Bache, during which further questions on the topic of (re)branding were discussed. 💬

We would like to thank our speakers Jasmin Rubner, John Bache, Felix Neugebauer and Dr. Dirk Held for their fascinating contributions and all participants for their commitment and motivated participation in the practical exercises! 🫶🏼

Let’s reinvent brand implementation! 🔥

Brand Implementation Reinvented seminar march 2024


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Brand Implementation Reinvented

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