Join our compact, half-day, free Brand Consistency AI Workshop — designed specifically for executives, marketing directors/CMOs, and brand managers who want to successfully integrate AI into their brand management.
In the workshop, you'll learn how to use AI to systematically analyze brand touchpoints, uncover weak spots, and make the success of your brand consistency measurable — including concrete use cases and a first roadmap for your team.
AI-Based Brand Consistency Workshop
Scroll to move through the morning
8:30 Login and warm up
Welcome, introductions, expectations
Introduction to AI-Based Brand Consistency: 8 misconceptions about brand consistency
Practical exercise: Brand Consistency Matrix – How successful is your current brand consistency?
Brand Consistency Canvas Part I: Success parameters
Practical case
Sharing experiences
Brand Consistency Canvas Part II: Success factors, practice and inspiration for empowering employees
Brand Consistency Canvas Part III: Success factors, practice & inspiration for touchpoint management & brand measurement
Outcome: Brand Consistency Roadmap for your own brand
13:00 Open questions and closing
This workshop is ideal for:
who want to understand how to use AI strategically to manage brand strategy and consistency based on data.
who want to measure, optimize, and demonstrate their brand presence to stakeholders with the help of AI.
who no longer want to assess the consistency of their brand touchpoints purely intuitively, but want to obtain valid results with AI — and make better decisions as a result.
I was very interested in new impulses and in the exchange — hearing from other brands for a change. The atmosphere was wonderful and collaborative. Innovative. Communicative. Inspiring.
I'm positively surprised — great impulses that I can take away and put into practice right away. The atmosphere was open, constructive, and genuinely fun. We've already had very good experiences with Brandification, so I was especially curious — and I wasn't disappointed. Inspiring, practice-oriented, engaging!
I was super curious — and I wasn't disappointed! The interplay of AI and touchpoints in particular opened up new perspectives for me. The atmosphere was open, interactive, and — across industries — truly inspiring. Interactive, open, innovative — an all-around successful bootcamp!
As a brand strategist, I was looking for inspiration — and I found it here! Open conversations, fresh impulses, and best practices make the bootcamp incredibly engaging. Informative, practical, and never overloaded — highly recommended!
What inspired me most was realizing how playfully brand values can be embedded within a company — especially the topic of brand enabling. For me, the Brand AI Workshop was engaging, connecting, and entertaining, and it showed how quickly a good format can spark fresh ideas and concrete inspiration for everyday brand work.
The interesting agenda convinced me to join the bootcamp, and it was truly inspiring to learn what gains in time and quality can be achieved. It was a power brand day with plenty of momentum for my own work.
An incredibly exciting and inspiring day! My head is full of new impressions — now it's time to let it all sink in, sort it out, and then get straight to work!
Time flew by! My expectations were fully met — I wanted to have fun, and I did! Now it's about implementing the roadmap and taking the first step. With the right tool, I can communicate it well internally. Your team was fantastic — it was a real pleasure!
It was exciting to hear new perspectives and gain valuable insights. The topic is incredibly multifaceted and complex — and the challenge lies in creating a broad understanding of it.
Super engaging and a great group! My most important takeaway: brand consistency. I took an enormous amount of notes — that alone is valuable, no matter how you use it. It was simply smart!
A truly exciting day! I took away many valuable impulses and examples — some of them offer solutions I can implement right away.
The bootcamp was intense — exactly the way it should be! The variety of topics shows just how multifaceted branding really is. A clear focus is essential, and there were plenty of valuable nuggets of knowledge here. The exchange was fantastic, it was great fun — more of this, please!
I had hoped for a good tool — and that's exactly what I got! The workbook is superbly structured, with clear pages for notes on every topic. Unlike other long days where you fill dozens of pages and don't know where to start, your approach was pleasant and well thought out. My expectations were fully met!
The deep insights into touchpoint management were extremely valuable. I had hoped for 'inspiration' — and that's exactly what I got! I was able to take actionable notes on almost every topic, for both short-term and long-term measures. It was great fun — thank you so much!
The event was simply amazing! Intense, full of exciting conversations, and packed with valuable new insights. Thank you for the great exchange!
Live AI analysis: Experience how brand touchpoints are evaluated by AI during the workshop.
Hands-on use cases: Work with real-world examples from brand management and apply the insights directly to your own brand.
Roadmap instead of theory: Together with other participants, develop concrete next steps and metrics for your brand management.
Founder & CEO of Brandification
A pioneer in brand touchpoint management with over 20 years of experience from more than 400 brand implementation projects
Gamification and AI Specialist
A specialist in developing brand consistency tools that are fun to use
Customer feedback on our Brandification workshops 🤩
Thomas Nolle
EnBW Energie Baden-Württemberg AG
Ralf Kircher
Head of International Marketing
Adolf Würth GmbH & Co. KG
Thomas Nolle
Senior Brand Strategist
EnBW Energie Baden-Württemberg AG
Thomas, what motivated you to take part in the Brand Implementation AI Leadership Bootcamp?
“We’ve already had very good experiences with Brandification. The solution has been implemented in our company. I hold Christoph in high regard — he has also supported us in another brand strategy project.
I was simply interested in what’s happening today around what is probably a heavily underestimated topic: How do you actually bring a brand strategy and a brand into the company — into people’s heads and hearts?
What experiences are other companies having? What learnings or methods can Brandification give us?
So far, I’m very positively surprised. I’ve taken away quite a bit and will certainly put one or two things into practice.”
How would you describe the atmosphere in the group and the exchange with the other participants?
“Very open, very constructive — and very entertaining. You can tell that everyone is genuinely motivated. We share many similar challenges — you could really feel that.
I found myself thinking I could easily add a second day, simply to exchange ideas with the others even more intensively. I believe that’s ultimately what it’s all about — the exchange.
Overall, it was a very pleasant, constructive, and relaxed atmosphere.”
How would you describe the bootcamp in three words?
“Inspiring, practice-oriented, engaging. And overall: an all-around success.”
Ralf Kircher
Head of International Marketing
Adolf Würth GmbH & Co. KG
Ralf, what motivated you to take part in the Brand Implementation AI Leadership Bootcamp?
“I was curious — and I believe curiosity is one of the most important qualities when it comes to branding. I’m always looking for new approaches to brand management, for different impulses, perspectives, and viewpoints.
I found the topic of gamification particularly exciting and have already taken away a few ideas from it. So for me, it was curiosity that brought me to the bootcamp.”
Was there a moment, a particular insight, or a wow experience that inspired you?
“My most important insight: brand management actually isn’t that hard. If you follow a few basic principles and approach it seriously, it’s no rocket science.”
How would you describe the atmosphere and the exchange with the other participants?
“The atmosphere was very pleasant and open — a perfect match for curiosity. The exchange was valuable, and I really enjoyed it.”
Would you recommend the bootcamp, and why?
“Yes, definitely! What I found particularly exciting was the diversity of participants — from senior, highly experienced professionals to people who are just starting to engage with branding. This exchange was extremely valuable because you get to know different perspectives while realizing: at the core, we’re all dealing with the same challenges. That’s exactly what made the bootcamp so enriching for me.”
Which learning would you most like to implement right away tomorrow?
“If you take something away, you should apply it immediately. My takeaway is to clearly prioritize certain topics. The big picture may be exciting, but I’ll focus deliberately on one or two central points.”
Can you sum up the bootcamp in three words?
“Inspiring, exchange of experience, charming.”
Group Brand Manager
zooplus SE
Yannick Dietrich
Lead Brand & Communication Strategy
E. Breuninger GmbH & Co. KG
Lisa Wegmann
Group Brand Manager
zooplus SE
Lisa, what motivated you to take part in the Brand Implementation AI Leadership Bootcamp?
“I was curious. I simply wanted to know what would be discussed here today — and I definitely wasn’t disappointed.”
Was there a particular insight that surprised or moved you?
“Yes — the topic of how artificial intelligence connects with touchpoints wasn’t really on my radar before. I already work with AI in several areas of my job, but everything that’s possible there — that was completely new to me. I found it super exciting.“
How would you describe the atmosphere and the exchange with the other participants?
“Very open. Everyone spoke quite naturally about their best practices and experiences. That’s always especially exciting, particularly when it happens across industries. Getting to know other perspectives is very enriching — especially because I usually exchange ideas with people who share viewpoints similar to mine. Overall, it was very interactive.”
Which three words would you use to describe the bootcamp?
“Honestly: interactive, open, and innovative. Very good.”
Yannick Dietrich
Lead Brand & Communication Strategy
E. Breuninger GmbH & Co. KG
Yannick, what motivated you to take part in the Brand Implementation AI Leadership Bootcamp?
“I’m a curious person and I like putting myself in situations where I don’t know exactly what to expect. In doing so, I try to pick up new impulses, inspiration, and information of all kinds. That’s exactly what I managed to do today.”
Was there a particular insight that surprised or moved you?
“Yes! The most exciting insight for me was something that wasn’t even a direct part of the curriculum. Christoph said that it’s often easier to bring a brand into a company without talking directly about the brand. Instead, you can ask questions like: What drives us? Who are we? That avoids resistance and opens up new perspectives. I can absolutely confirm this view — it was a valuable aha moment for me.”
How would you describe the atmosphere and the exchange with other participants?
“Casual! The atmosphere was relaxed and easygoing, yet designed in a way that allowed you to work well and stay focused.”
Would you recommend the bootcamp? Why?
“Definitely! It was fun and gave me two or three valuable impulses. Anyone, no matter how busy, can take a day out of their routine — and this day is absolutely worth it.“
Which three words would you use to describe the bootcamp?
“Inspiring, worthwhile and — yes, it was also fun!”
Markus Zwingel
Managing Director & Chief Digital Officer
Moritz Fürst GmbH & Co. KG
Markus Zwingel
Managing Director & Chief Digital Officer
Moritz Fürst GmbH & Co. KG
Markus, what motivated you to take part in the Brand Implementation AI Leadership Bootcamp?
“For one thing, it was curiosity — the topic of branding is huge and exciting. I wanted to pick up impulses, find out what’s behind it all, and discover which approaches I can put into practice.”
How would you describe the atmosphere and the exchange with the other participants?
“The atmosphere is fantastic! We’re a colorful mix from different industries. This open and direct exchange is what makes the bootcamp so valuable.”
Was there a moment or insight that particularly inspired you?
“There were many wow moments! But the most important insight for me — and for our company — was that we’re already pursuing many good approaches. Now it’s about bringing these threads together deliberately and turning them into a clear roadmap. Just do it!“
Would you recommend the bootcamp? Why?
“Absolutely! In a very short time, you get an enormous amount of valuable input on a wide range of topics. I can truly recommend it to anyone who deals with branding and everything that comes with it.”
How would you describe the bootcamp in three words?
In three words: It was great!
Which learnings would you implement right away tomorrow?
“My most important takeaway: do your homework! In concrete terms, that means systematically mapping our touchpoints. I’ll start an Excel list tomorrow to develop it in a structured way.”
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