In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….
In today’s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer’s point of view.
As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.
For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.