Interview with Magdalena Adamska – Founder of BrandStruck
In our Brandification Interview with Magdalena Adamska, founder of BrandStruck, we talked about the importance of brand strategy, and she revealed to us which cases every brand manager should learn from.
Interview with Reto Sidler – Former Head of Communications and Marketing at Greater Zurich Area
As former Head of Communications and Marketing at Greater Zurich Area, Reto Sidler developed and managed the Greater Zurich brand to be an excellent and stable business and technology center. We talked to him about how digitalisation makes brand management easier and more complicated at the same time, and we found out who runs your brand if you don’t…