Brandification Interview Holger Winkelsträter Caverion

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Digitalization is certainly particularly visible in the brand experience at the moment. We are experiencing this above all where real brand experiences are being eliminated as a result of the pandemic. Examples of this are trade shows and events such as product launches. Nevertheless, I believe the importance of brand strength will increase, especially in the wake of digitization. However, this goes hand in hand with the increasing challenge of controlled brand management.