Interview with Brand Experience Partner Felix Neugebauer (ZEISS)
![Interview with Felix Neugebauer from ZEISS](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/felix-neugebauer-zeiss-brandification-interview-1024x709-1.jpg)
Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…