Interview with Philipp Stracke – Head of Brand at FlixBus
![Interview with Philipp Stracke from FlixBus](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/philipp-stracke-flixbus-interview-brandification-e1610523641530-1024x710-1.jpg)
As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.