Interview with Reto Sidler – Head of Communications and Marketing at Greater Zurich Area
![Interview with Reto Sidler from Greater Zurich Area](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/reto-sidler-greater-zurich-area-brandification-interview-1024x683-1.jpg)
As Head of Communications and Marketing at Greater Zurich Area, Reto Sidler develops and manages the Greater Zurich brand to be an excellent and stable business and technology center. We talked to him about how digitalisation makes brand management easier and more complicated at the same time, and we found out who runs your brand if you don’t…