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Tag: interview

Brandification - BrandTech Blog

Philipp Stracke FlixBus Interview

Interview with Philipp Stracke – Head of Brand at FlixBus

As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.

Gustav Kjellberg Awake Interview

Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards

Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…

reto-sidler-greater-zurich-area-brandification-interview

Interview with Reto Sidler – Head of Communications and Marketing at Greater Zurich Area

As Head of Communications and Marketing at Greater Zurich Area, Reto Sidler develops and manages the Greater Zurich brand to be an excellent and stable business and technology center. We talked to him about how digitalisation makes brand management easier and more complicated at the same time, and we found out who runs your brand if you don’t…

Sandra Rosenfelder Kastner Oehler Brandification Interview

Sandra Rosenfelder – Brand Manager at Kastner & Öhler

A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.

Franziska Hiller comma Brandification Interview

5 questions for Franziska Hiller – Team leader Brand & Social Media Marketing at comma,

As head of the Brand & Social Media Marketing team at the international fashion label comma, Franziska Hiller is part of the puzzle that contributes to the successful look of the brand comma. We talked to her about the new zeitgeist after Corona and about the role emotions play today in brand positioning.

Björn Lipski Glorit Bausysteme Brandification Interview

5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme

Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.

Felix Neugebauer Zeiss Brandification Interview

Interview with Brand Experience Partner Felix Neugebauer (ZEISS)

Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…

Liselotte Pichler Kager Mila Brandification Interview

10 questions for Marketing Manager Liselotte Pichler Kager (Mila)

What do mountain farmers have to do with brand management? In the following 10 questions, Liselotte Pichler Kager gives us a brief and concise insight into her work as head of marketing at Mila.