Interview with Mandy Novak – Director Global Brand & Customer Experience at Ivoclar
![Mandy Novak - Ivoclar](https://brandification.com/en/wp-content/uploads/sites/7/2022/05/mandy-novak-ivoclar-brandification-customers.png)
In today’s Brandification Interview we talked to Mandy Novak – Director Global Brand & Customer Experience at Ivoclar. We learned from her about the challenges Ivoclar faces in the brand and CX area as a company in the dental industry, which goals Ivoclar have set for themselves in this area, and how the Ivoclar Brand Hero Community uses Brandification.