Prof. Dr. Yonca Limon-Calisan

Interview with Prof. Dr. Yonca Limon-Calisan – Brand University of Applied Sciences Hamburg

As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.