Interview with Mike Freche – Global Brand Manager at MBCC Group
![Interview with Mike Freche](https://brandification.com/en/wp-content/uploads/sites/7/2022/06/mike-t-freche-basf-construction-chemicals-brandification-interview-1024x683-1.jpg)
In today’s interview, we are talking to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help lead this process to success from the customer’s point of view.