Manage Brand Touchpoints with AI
Maximum simplicity and measurable brand implementation with AI despite high complexity 🔥
Master Builders Solutions
Global Director of Brand Management
CanadaLife
Head of Brand Management
Ivoclar – Director Global Brand &
Customer Experience
OTTO Immobilien
Managing Director
EVO Fitness
Head of Marketing
Why do companies choose brandification? 🔥
1. Company-wide brand touchpoint database
In Brandification, you receive a comprehensive overview in real time of the current status quo of all company-wide brand touchpoints – across channels, countries, departments, business units, and locations.
Whether at country or department level:
With Brandification, you collect hundreds of brand touchpoints quickly, easily, and measurably, including clear responsibilities (touchpoint owner), status, and touchpoint history.
Our Brandification AI analyzes each touchpoint with regard to the implementation of your brand (e.g., CI/CD, tone of voice, imagery, and core messages), identifies brand deviations, and automatically provides concrete optimization potential as well as directly actionable quick wins.
2. Brand Touchpoint Evaluation:
AI-based as well as Internal and External Perspectives
Brandification offers you various ways to evaluate your brand touchpoints:
- AI-supported Brand Compliance Checks (quick check in seconds, automated evaluation by the Brandification AI)
- Internal evaluation of touchpoints with regard to the fulfillment of brand criteria by creators/teams (brand enablement in everyday work)
- Brand Community: Let your brand community vote in surveys.
- External evaluation: Conduct brand checks by brand managers or external consultants.
- Integration of additional data sources (e.g. NPS/feedback) for a complete quality overview
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3. Brand Dashboard 📈
In the Brand Dashboard, you can see the brand consistency of your touchpoints at a glance.
You can configure the Brand KPI Dashboard individually (e.g. by countries, departments, business units, locations, or touchpoint categories) and receive a clear overview of the status quo, priorities for touchpoint optimizations, and their progress.
The Brand Consistency Index makes the implementation of your brand measurable and comparable – as a basis for management, reporting, and brand governance.
4. Development history of your brand touchpoints
With the milestone function, you document optimizations of the brand touchpoint.
This way, you always have an up-to-date overview of the development progress of individual brand touchpoints – clearly illustrated through current touchpoint snapshots and helpful feedback on brand implementation from the Brandification AI.
WHY 💡
What drives us at Brandification?
We believe that brand implementation with AI has never been as simple as it is today – despite the highest complexity. 🔥
HOW ⚡️
How do we do what we do?
With the Brandification AI, brand implementation becomes simple, fast and measurable. ⚡️
WHAT 🔥
What do we do at Brandification?
Brandification makes the consistent implementation of the brand identity across all touchpoints visible and measurable 📈
Just start - arrange a free trial
Our Use Cases
Discover the 3 modules of our Brandification software 🚀
🤖
Brand Touchpoint Management with AI
Do you want to make your brand implementation measurable and manage hundreds of brand touchpoints across your company?
With Brand Touchpoint Management + AI from Brandification, you build a central touchpoint database – online as well as offline (e.g. locations, branches, partners) – and always have a complete overview of all brand touchpoints.
The Brandification AI automatically reviews your touchpoints for brand consistency (including CI/CD, tone of voice, imagery and messaging), makes brand deviations visible, and helps you prioritize optimizations – all the way to the Brand Consistency Index and KPI dashboard for reporting and management.
💡
Brand Enablement
Do you want to review your touchpoints for brand compliance within seconds?
With the Brand Enablement module from Brandification, you review touchpoints quickly and objectively against your brand guidelines, including CI/CD, tone of voice, imagery and core messages.
The Brandification AI provides you with the Quick Check, delivering clear explanations and concrete optimization suggestions so that you can make confident decisions under time pressure, significantly reduce correction loops, and identify brand deviations at an early stage.
📈
Brand Governance
Do you want to efficiently manage global brand consistency across subsidiaries, business units, and channels – despite high complexity?
With Brand Governance from Brandification, you establish scalable approval processes and AI-supported brand compliance checks so that brand implementation works faster and more reliably worldwide.
Transparent KPI dashboards and the Brand Consistency Index make brand consistency and touchpoint quality measurable and manageable, including seamless integration into your existing IT landscape.
You can also centrally manage the brand licensing of your brand: ensuring that partners and licensees use your brand consistently and on-brand.
