Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950

Turn Your Employees Into Brand Ambassadors

We reinvent Internal Branding

Digital Brand Engagement and Education - effortless like social media, more effective than eLearning, more sustainable than trainings.

Leading brands trust Brandification

Logo of Zeiss
Logo of Ratiopharm
Logo of Ratiopharm
Logo of Volksbanken Raiffeisenbanken
Logo of Zeiss
Logo of PCI

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.

Tobias Walter from PCI Group
Tobias Walter

PCI Group – Head of Digital Marketing and Solutions

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management


Employees learn intuitively and playfully what their brand stands for.


Employees regularly interact with the brand and are activated permanently.


 Track your brand worldwide at all brand touchpoints.

How the Brandification App works – explained in 90 sec.

Increase internal brand engagement with the Brandification App to turn your employees into Brand Ambassadors.

Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.

Brandification App

Spark your employees’ passion for the brand

What is the essential, but most often overlooked factor for building a strong brand? It’s the employees who are passionate about the brand and live it at the brand touchpoints.

With the Brandification App, you can create an active, internal brand community. Brand awareness is created intuitively and playfully among employees that helps you achieve a company-wide implementation of the brand at its brand touchpoints


Brandification Software

Drive consistent brand touchpoint experiences

As Brand & Marketing Manager you design the brand experience where it becomes visible: At the brand touchpoint. The Brandification Software helps you stay in control of the brand experience at your most important brand touchpoints.

With a precise overview of the brand touchpoint performance through real time feedback, you can make your brand tangible throughout the entire customer journey – for a better and more differentiated brand experience.


What the numbers say about us

individualised to the brand

saving of your resources

activation by regular tasks




Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

Brandification Team

News about Brandification

Flora Marchetto Sup de Luxe Luxury Brand Management

Most impressive Brand Touchpoints of Starbucks

The Starbucks Corporation based in the US state of Seattle is an international retail company in the coffee product sector. Net sales in 2018 amounted to approximately 24.7 billion US dollars. Starbucks ranks second in the ranking of the world’s most valuable fast food brands with over 46 million US dollars in brand equity. After Costa Coffee, Starbucks is the second largest coffee bar operator in Europe with around 2,500 coffee bars. The range of different beverages is the top-selling product and accounts for well over half of global sales.

Flora Marchetto Sup de Luxe Luxury Brand Management

Corporate Influencers – Brand Ambassadors of the Digital Age

While influencers have been a household name on social media platforms and beyond for years, corporate influencers are gradually becoming the focus of attention for CEOs, HR and marketing. Through expertise and credibility they offer a fresh and individual perspective on their own brand and company. In this article, we look at who corporate influencers are, why their role as brand ambassadors of the 21st century is so important for the (employer) brand, and whether every employee can be a corporate influencer.

Flora Marchetto Sup de Luxe Luxury Brand Management

Customer-Interview about the Brandification Software with Silvia Rick from Canada Life

Silvia Rick is Head of Brand Management at Canada Life Germany. Canada Life was founded in 1847 as Canada’s first life insurance company in Hamilton, Ontario. In Germany, Canada Life is one of the largest companies in the broker market for unit-linked products. Since May 2019, Canada Life has been using Brandification Software as brand management tool. We spoke with Silvia Rick about her experiences with the software.

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