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(+49) 911 – 350 64 9950

Brand Implementation Reinvented

The digital platform for consistent brand implementation

Overview of the companies that work with Brandification

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.

Tobias Walter from PCI Group
Tobias Walter

PCI Group – Head of Digital Marketing and Solutions

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing


Employees learn intuitively and playfully what their brand stands for.


Brand touchpoints are collected, evaluated and optimized in an uncomplicated way.


 Track your brand worldwide at all brand touchpoints.

How Brandification works – explained in 90 sec.

Increase internal brand engagement and effortlessly achieve consistent brand implementation with Brandification.

Reinvent Brand Implementation with Brandification.

Brand Education

If you would like to help your employees practice and permanently consolidate their brand knowledge, Brandification offers you the ideal brand education solution.

With Brandification, you create long-term brand awareness across departments that goes far beyond selective training measures and is lived at the brand touchpoints on a daily basis.


Brand Touchpoint Optimization

If you would like to easily collect your brand touchpoints, evaluate them based on your brand positioning and optimize them in a targeted manner, Brandification is the Touchpoint Optimization solution for you.

With Brandification, you quickly and effortlessly evaluate each touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements to your brand touchpoints.


CX & Touchpoint Management

Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.

With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.


What the numbers say about us

individualised to the brand

saving of your resources

activation by regular tasks




Reinvent Brand Implementation with Brandification.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

Brandification Team

News about Brandification

Brandification Blog

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…


Interview with Sophie Zepnik, Co-Founder of hejhej-mats

For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.

Flora Marchetto Sup de Luxe Luxury Brand Management

How does branding succeed?

In order to stay on the market, it is no longer enough to simply offer a good product. You should establish yourself as a strong, distinctive brand. In this respect, the term “branding” is on everyone’s minds. Branding determines how your stakeholders perceive your brand and what they expect from it. This alone is reason enough to take a close look at the topic of branding.

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