
What our customers say about us
I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer
BrandTrust – Partner
I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler
Greater Zurich Area – Head of Communications and Marketing
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick
Canada Life – Head of Brand Management
GAMIFICATION
With our scientifically based gamification concept, employees learn intuitively, playfully and sustainably what their brand stands for – for increased motivation, commitment and productivity.
CUSTOMIZATION
Based on brand positioning and target group, we create your customized brand training. Whether as an onboarding solution for trainees or as a brand update for managers – experience tailormade brand training at the push of a button.
BRAND CONTENT
With our constantly growing brand content database, we create your gamified brand onboarding and training from hundreds of brand content building blocks – your employees can start their training at any time.
Brandification in 90 seconds
Educate your employees with your brand in a fun and sustainable way and effortlessly achieve consistent brand implementation with Brandification.
Turn your employees into brand ambassadors.
Brand Education & Onboarding
If you want to onboard and enable your employees in a hands-on way, Brandification offers you the ideal digital brand education & onboarding solution.
Based on our education concept with science-based gamification elements, Brandification creates sustainable brand awareness through small, varied brand challenges. Brandification replaces and complements brand training and brand education in an effortless, flexible and fun way.
ABOUT BRAND EDUCATIONBrand Touchpoint Optimization
If you want to collect your brand touchpoints in an effortless way, evaluate them with regard to your brand positioning and optimize them in a targeted manner, Brandification is the ideal digital solution for you.
With Brandification, you quickly and effortlessly collect, categorize, and evaluate each brand touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements. With the touchpoint-based task management board and the milestone feature, you always maintain an overview of the current status of your brand touchpoints across all locations.
ABOUT TOUCHPOINT OPTIMIZATIONCX & Touchpoint Management
Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.
With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.
ABOUT CX & TOUCHPOINT MANAGEMENTTurn your employees into brand ambassadors.
The people behind Brandification
We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.
MEET THE TEAM
News about Brandification

Interview with Marie Demont – Head of Brand at Omio
In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….

Brand Touchpoint Gallery: DHL
DHL is part of the world’s leading logistics group Deutsche Post DHL Group and consists of the divisions: DHL Parcel, DHL Express, DHL Global Forwarding, DHL Freight and DHL Supply Chain. The Group is present in over 220 countries and territories worldwide, making it one of the most international companies in the world.

Brandification web session: Mastering brand implementation digitally – turning employees into brand fans
This event is in German.
In this webinar, we highlight how brand implementation can be successfully, sustainably and efficiently implemented through digital technologies.
We will present how to determine the status quo of employees’ brand identification in a simple, playful and engaging way and how to successfully transform employees into brand ambassadors.
By using gamification and automation, brand success can be improved while saving up to 95% of resources compared to traditional brand training.
We will also show how a digital tool can support your Brand Touchpoint & Journey Management and help to make brand execution measurable and improve collaboration around the brand.
We look forward to seeing you!
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