Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950

Brand Implementation Reinvented

The digital tool for brand training & implementation

Overview of the companies that work with Brandification

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management


With our scientifically based gamification concept, employees learn intuitively, playfully and sustainably what their brand stands for – for increased motivation, commitment and productivity.


Based on brand positioning and target group, we create your automated brand training. Whether as an onboarding solution for trainees or as a brand update for managers – experience brand empowerment at the push of a button.


With our constantly growing brand content database, we create your gamified brand training from hundreds of brand content building blocks – your employees can start their training at any time.

How Brandification works – explained in 90 sec.

Educate your employees with your brand in a fun and sustainable way and effortlessly achieve consistent brand implementation with Brandification.

Turn your employees into brand ambassadors.

Brand Education & Onboarding

If you want to onboard and enable your employees in a hands-on way, Brandification offers you the ideal digital brand education & onboarding solution.

Based on our education concept with science-based gamification elements, Brandification creates sustainable brand awareness through small, varied brand challenges. Brandification replaces and complements brand training and brand education in an effortless, flexible and fun way.


Brand Touchpoint Optimization

If you want to collect your brand touchpoints in an effortless way, evaluate them with regard to your brand positioning and optimize them in a targeted manner, Brandification is the ideal digital solution for you.

With Brandification, you quickly and effortlessly collect, categorize, and evaluate each brand touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements. With the touchpoint-based task management board and the milestone feature, you always maintain an overview of the current status of your brand touchpoints across all locations.


CX & Touchpoint Management

Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.

With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.


Turn your employees into brand ambassadors.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

Brandification Team

News about Brandification

Web Session (18.11.21): Efficient Brand Training through Automation and Gamification

Websession – Efficient Brand Training through Automation and Gamification

This event is in German.
In this webinar, we will address the question of how current trends and technologies in the areas of automation, machine learning and gamification can also be used in the area of brand empowerment.
We will shed light on how a digital tool can be used to train employees about their own brand in an automated, playful and yet highly individualized way, thereby increasing brand engagement in a measurable and sustainable way. Through a high degree of automation, targeted knowledge transfer and a high degree of flexibility for employees, up to 85% of resources can be saved in this way compared to conventional brand training.
In this web session, you will learn what this can look like in practice and what it means for your brand training and onboarding process.

Brandification websession: Sustainable Brand Enabling with Gamification

BVIK x Brandification Webinar – Gamification Concepts in a Business Context: Sustainable Learning for Employees in the B2B Sector

This event is in German.
In our webinar (09.11.2021, at 10:00 – 11:00 am) with the Bundesverband Industrie Kommunikation (bvik), we provide insights into how sustainable learning works in the human brain and how gamification mechanisms can be used to empower employees permanently and efficiently to the own brand.

Brandification Interview Rainer Hirt audity

Interview with Rainer Hirt – CEO of audity

In our Brandification Interview, we talked to Rainer Hirt, CEO of audity, about the acoustic side of brand management. From him we learned how a sound logo for a brand is created and what the sound concepts of the future will look like.

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