Brand Implementation Reinvented. Gamified. Individualized. Automated. Effective.
The digital software to make brand implementation successful from an employee and customer perspective.












Brand Trust – Partner

Greater Zurich Area – Head Of
Communications & Marketing

CanadaLife
Head of Brand Management

Ivoclar – Director Global Brand &
Customer Experience
WHY đź’ˇ
What drives us at Brandification?
We believe that brand implementation needs to be reinvented
HOW ⚡️
How do we do, what we do?
We make brand implementation involving, measurable and gamified 🎮
WHAT 🔥
What do we do at Brandification?
We digitalise the brand implementation đź–Ą
SIMPLE đź’ˇ
Intuitive usability and simple admin board with central KPIs.


INVOLVING đź•‘
Involving social media features, challenges and motivating project and milestone management.
PLAYFUL 🔥
Gamification elements bring fun, lightness, and effectiveness to empowerment with the brand. Through gamification, 83% of employees are more motivated and involved in brand implementation.Â


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See for yourself - in 40 seconds.
Empower your employees to brand in a playful and sustainable way and effortlessly achieve consistent brand implementation with Brandification.
Our use cases.
Discover the different applications of our digital Brandification tool here.
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Brand Identification Check
How do your employees identify with the brand and why?Â
With Brandification’s 30-day program, you gain measurable insights into the brand from your employees’ point of view.Â
đź’ˇ
Brand Onboarding & Training
How can you turn your employees into brand ambassadors? Â
With Brandification, you can onboard and empower your employees in a hands-on way.Â
🎓
Brand Touchpoint Optimization & Customer Journey
How can you measure your brand implementation and work better as a team?Â
If you want to collect your brand touchpoints in an uncomplicated way, analyze them in a practical way with regard to your brand positioning and values and optimize them in a targeted way, Brandification offers you the ideal solution.
Meet the Team.
Get to know the minds behind Brandification.




News about Brandification.
Stay up to date on Brandification.
Learn in this webinar with Axel Kuhlmann how to use the brand as a leadership tool to increase authenticity. You will learn how to implement the brand in various cultural contexts and thus promote employee engagement. The focus is on international companies, for example in Asia/China. Applicable processes, methods, and models will be presented, as well as the challenges discussed.
In the management debate, the term "purpose" has received a lot of attention. A good purpose can improve company performance.
In our web session with Sebastian May, the following questions will be addressed:
- What makes a good purpose?
- How to develop a strong purpose?
- How can purpose become a performance driver?
On March 23rd and 24th, our Brandification seminar "Brand Implementation Reinvented" took place at Design Offices Nove in Munich. Two days full of inspiring speeches, exciting insights, and collaborative work on the cases of Baufinex, Cornelsen, and illwerke vkw are now behind us.