Playfully develop employees into brand fans.
The Brand Implementation Software. Involving, measurable, gamified 🔥













Brand Trust – Partner

Greater Zurich Area – Head Of
Communications & Marketing

CanadaLife
Head of Brand Management

Ivoclar – Director Global Brand &
Customer Experience

OTTO Immobilien
Managing Director
Why do companies choose brandification? 🔥
1. Gamified content 🎮
Gamification elements bring fun, lightness and effectiveness to brand engagement. Through gamification, up to 83% of employees are more motivated and engaged in brand implementation.
The playful approach increases engagement with the brand. Conclusion: Branding is fun 🤩
And the brand engagement of employees increases by up to 89 %. 🚀


2. Highly individualised setup ⚙️
Brandification is adapted to the essential content of your brand and your corporate design.
The starting point of our setup is always your objectives, your community and the content individually tailored to your brand, so that your employees are specifically empowered to implement the brand in their practice.
3. Minimum time investment ⏳
The use of Brandification is intuitive and requires very little internal time – both for the employees and for the brand management.
In addition, the Brand Challenges can be mastered with complete flexibility in terms of time and location.


4. Brand KPIs 📈
For internal branding and brand implementation
In the Brandification Dashboard you will find all the important KPIs for your brand implementation.
From brand engagement and the brand knowledge of your employees to your company-wide brand touchpoint optimisations.
In the setup, you can determine which key figures are particularly important to you in order to increase the relevance of the brand in the company.
5. Branding is fun 🤩
Our KPIs show quite clearly: Brand is fun! 😌
The gamification elements in Brandification help to increase brand engagement among employees by up to 89%.

WHY 💡
What drives us at Brandification?
We believe that brand implementation needs to be reinvented
HOW ⚡️
How do we do, what we do?
We make brand implementation involving, measurable and gamified 🎮
WHAT 🔥
What do we do at Brandification?
We digitalise the brand implementation 🖥

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Discover Brandification in 40 seconds.
Empower your employees with the brand in a playful and sustainable way and effortlessly achieve consistent brand implementation with Brandification.
Our use cases.
Discover the 2 modules of our Brandification software 🚀
💡
60 Days Brand Challenge & Onboarding
Do you want to develop your employees into brand fans?
With the 60 Day Brand Challenge, you can empower your existing and new employees to become brand fans in a fun, varied and practical way through challenges, surveys and quizzes. 🏆
🎓
Brand Touchpoint Management
You want to make your brand implementation measurable and optimise your brand touchpoints company-wide?
With Brandification’s Brand Touchpoint Management, you can collect your brand touchpoints in a database in a fun and systematic way, evaluate their brand implementation and optimise them in a targeted manner. 📈
Meet the Team.
Get to know the minds behind Brandification.




News about Brandification.
Stay up to date on Brandification.
Fact: 3 out of 4 employees do not know what their brand stands for and therefore find it very challenging to implement the brand in everyday life. This is despite the fact that employees are demonstrably the main drivers of the brand, which in turn is the most important corporate asset in most cases (over 40% on average!). Nevertheless, internal branding trainings often do not take place because they are too time-consuming and boring, and the collection of (internal) brand KPIs is usually neglected as well.
To meet this challenge in 2024 with ease, Brandification has developed the "Internal Branding Refresher 2024", which raises awareness of the company's own brand among employees in a fun way.
Due to the great demand and positive response, our Brandification Seminar “Brand Implementation Reinvented” will take place again on 12th & 13th of October at the Design Offices Nove in Munich. You can expect two days full of inspiring lectures, exciting insights and shared group work on cases from Kärnten, Dynafit and Klüber Lubrication. We can already look forward to Prof. Dr. Carsten Baumgarth, Peter Pirck and Christoph Jordi as our speakers 🔥.