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Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950
mail@brandification.com

Internal Branding Reinvented

Digital Brand Engagement and Education - effortless like social media, more effective than eLearning, more sustainable than trainings.

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.

Tobias Walter from PCI Group
Tobias Walter

PCI Group – Head of Digital Marketing and Solutions

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing

EDUCATION

Employees learn intuitively and playfully what their brand stands for.

ENGAGEMENT

Employees regularly interact with the brand and are activated permanently.

CONTROLLING

 Track your brand worldwide at all brand touchpoints.

How the Brandification App works – explained in 90 sec.

Increase internal brand engagement with the Brandification App to turn your employees into Brand Ambassadors.

Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.

Brandification App

Spark your employees’ passion for the brand

What is the essential, but most often overlooked factor for building a strong brand? It’s the employees who are passionate about the brand and live it at the brand touchpoints.

With the Brandification App, you can create an active, internal brand community. Brand awareness is created intuitively and playfully among employees that helps you achieve a company-wide implementation of the brand at its brand touchpoints

MORE ABOUT THE APP

Brandification Software

Drive consistent brand touchpoint experiences

As Brand & Marketing Manager you design the brand experience where it becomes visible: At the brand touchpoint. The Brandification Software helps you stay in control of the brand experience at your most important brand touchpoints.

With a precise overview of the brand touchpoint performance through real time feedback, you can make your brand tangible throughout the entire customer journey – for a better and more differentiated brand experience.

MORE ABOUT THE SOFTWARE

What the numbers say about us

individualised to the brand

saving of your resources

activation by regular tasks

GLOBALLY RECORDED BRAND TOUCHPOINTS

BRAND TOUCHPOINT IDEAS GENERATED

BRAND TOUCHPOINTS OPTIMIZED

Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

MEET THE TEAM
Brandification Team

News about Brandification

Philipp Stracke FlixBus Interview

Interview with Philipp Stracke – Head of Brand at FlixBus

As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.

Flora Marchetto Sup de Luxe Luxury Brand Management

Customer Interview with Reto Sidler from Greater Zurich Area

Reto Sidler is Head of Communications and Marketing at Greater Zurich Area. Greater Zurich Area consists of 9 cantons in German- and Italian-speaking Switzerland, each of which brings specific technological competencies to the economic area. With the stability and reliability of Switzerland, Greater Zurich Area provides a business-friendly environment for internationally active and expanding companies. We spoke to Reto Sidler about his experiences with Brandification.

Flora Marchetto Sup de Luxe Luxury Brand Management

Corporate Influencers – Brand Ambassadors of the Digital Age

While influencers have been a household name on social media platforms and beyond for years, corporate influencers are gradually becoming the focus of attention for CEOs, HR and marketing. Through expertise and credibility they offer a fresh and individual perspective on their own brand and company. In this article, we look at who corporate influencers are, why their role as brand ambassadors of the 21st century is so important for the (employer) brand, and whether every employee can be a corporate influencer.

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