Leading brands trust Brandification
What our customers say about us
I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.
Dr. Judith Meyer
BrandTrust – Senior Brand Consultant
Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.
Tobias Walter
PCI Group – Head of Digital Marketing and Solutions
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.
Silvia Rick
Canada Life – Head of Brand Management
EDUCATION
Employees learn intuitively and playfully what their brand stands for.
ENGAGEMENT
Employees regularly interact with the brand and are activated permanently.
CONTROLLING
Track your brand worldwide at all brand touchpoints.
How the Brandification App works – explained in 90 sec.
Increase internal brand engagement with the Brandification App to turn your employees into Brand Ambassadors.
Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.
Brandification App
Spark your employees’ passion for the brand
What is the essential, but most often overlooked factor for building a strong brand? It’s the employees who are passionate about the brand and live it at the brand touchpoints.
With the Brandification App, you can create an active, internal brand community. Brand awareness is created intuitively and playfully among employees that helps you achieve a company-wide implementation of the brand at its brand touchpoints.
MORE ABOUT THE APPBrandification Software
Drive consistent brand touchpoint experiences
As Brand & Marketing Manager you design the brand experience where it becomes visible: At the brand touchpoint. The Brandification Software helps you stay in control of the brand experience at your most important brand touchpoints.
With a precise overview of the brand touchpoint performance through real time feedback, you can make your brand tangible throughout the entire customer journey – for a better and more differentiated brand experience.
MORE ABOUT THE SOFTWAREWhat the numbers say about us
GLOBALLY RECORDED BRAND TOUCHPOINTS
BRAND TOUCHPOINT IDEAS GENERATED
BRAND TOUCHPOINTS OPTIMIZED
Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.
The people behind Brandification
We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.
MEET THE TEAM
News about Brandification
Most impressive Brand Touchpoints of Starbucks
The Starbucks Corporation based in the US state of Seattle is an international retail company in the coffee product sector. Net sales in 2018 amounted to approximately 24.7 billion US dollars. Starbucks ranks second in the ranking of the world’s most valuable fast food brands with over 46 million US dollars in brand equity. After Costa Coffee, Starbucks is the second largest coffee bar operator in Europe with around 2,500 coffee bars. The range of different beverages is the top-selling product and accounts for well over half of global sales.
Corporate Influencers – Brand Ambassadors of the Digital Age
While influencers have been a household name on social media platforms and beyond for years, corporate influencers are gradually becoming the focus of attention for CEOs, HR and marketing. Through expertise and credibility they offer a fresh and individual perspective on their own brand and company. In this article, we look at who corporate influencers are, why their role as brand ambassadors of the 21st century is so important for the (employer) brand, and whether every employee can be a corporate influencer.
Customer-Interview about the Brandification Software with Silvia Rick from Canada Life
Silvia Rick is Head of Brand Management at Canada Life Germany. Canada Life was founded in 1847 as Canada’s first life insurance company in Hamilton, Ontario. In Germany, Canada Life is one of the largest companies in the broker market for unit-linked products. Since May 2019, Canada Life has been using Brandification Software as brand management tool. We spoke with Silvia Rick about her experiences with the software.