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(+49) 911 – 350 64 9950

Brand Implementation Reinvented

The digital tool for brand education & implementation

Overview of the companies that work with Brandification

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management


With our gamified education concept, employees learn intuitively, playfully and sustainably what their brand stands for.


Collect, evaluate and optimize your brand touchpoints effortlessly and stay on top your brand implementation. With our task management board, you can implement optimizations quickly and efficiently.


Track your brand globally in detail at all brand touchpoints, create customer journeys and identify your customers’ pain points and moments of truth.

How Brandification works – explained in 90 sec.

Educate your employees with your brand in a fun and sustainable way and effortlessly achieve consistent brand implementation with Brandification.

Are you ready to reinvent Brand Implementation?

Brand Education & Onboarding

If you want to onboard and enable your employees in a hands-on way, Brandification offers you the ideal digital brand education & onboarding solution.

Based on our education concept with science-based gamification elements, Brandification creates sustainable brand awareness through small, varied brand challenges. Brandification replaces and complements brand training and brand education in an effortless, flexible and fun way.


Brand Touchpoint Optimization

If you want to collect your brand touchpoints in an effortless way, evaluate them with regard to your brand positioning and optimize them in a targeted manner, Brandification is the ideal digital solution for you.

With Brandification, you quickly and effortlessly collect, categorize, and evaluate each brand touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements. With the touchpoint-based task management board and the milestone feature, you always maintain an overview of the current status of your brand touchpoints across all locations.


CX & Touchpoint Management

Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.

With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.


Are you ready to reinvent Brand Implementation?

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

Brandification Team

News about Brandification

The banner for the Gamification webinar at 15.09.2021

Websession – How Gamification Can Help Playfully Onboard Your Employees With Your Brand

In this web session, we talk about how sustainable learning works in the human brain and the challenges employers face when it comes to onboarding new employees with classic brand training. Then, we’ll learn how and why gamification mechanisms work in the context of brand onboarding and how they can be implemented into your new employees‘ daily work routine.

Nuremberg Digital Festival with Brandification

Websession – Turning employees into brand fans: Successful Brand Implementation for Financial Services Brands

This event is in German.
How can companies in the financial services industry succeed in implementing their own brand concept in a tangible, consistent and sustainable way for customers, even without a physical product?
As the former Head of Brand, Content & Creation at Bausparkasse Schwäbisch Hall, Karin Kaiser provides insights into the successful brand strategy implementation of Germany’s largest home loan and savings bank in an interview with Brandification.

Kalev Kärpuk - CEO from adact

Interview with Kalev Kärpuk – Gamification Expert, CEO and Founder of adact

In today’s interview, we talked to Kalev Kärpuk, Gamification Expert, CEO and Founder of the gamification marketing company adact about the topic of gamification in marketing and education. Also, Kalev Kärpuk had an answer to many misconceptions about the general topic of games…

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