Bucher Str. 5, 90419 Nuremberg, Germany
(+49) 911 – 350 64 9950

Brand Implementation Reinvented

The individualized digital tool for brand onboarding & implementation

Brandification customer references

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Partner

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management

I recommend Brandification to everyone – I don’t see brand reinforcement as important for specific companies, but as an issue that is important for all companies in today’s world.

Dr. Judith Meyer from BrandTrust
Mandy Novak

Ivoclar – Director Global Brand & Customer Experience


With our scientifically based gamification concept, employees learn intuitively, playfully and sustainably what their brand stands for – for increased motivation, commitment and productivity.


Based on brand positioning and target group, we create your customized brand training. Whether as an onboarding solution for trainees or as a brand update for managers – experience tailormade brand training at the push of a button.


With our constantly growing brand content database, we create your gamified brand onboarding and training from hundreds of brand content building blocks – your employees can start their training at any time.

Brandification in 90 seconds

Educate your employees with your brand in a fun and sustainable way and effortlessly achieve consistent brand implementation with Brandification.

Turn your employees into brand ambassadors.

Brand Education & Onboarding

If you want to onboard and enable your employees in a hands-on way, Brandification offers you the ideal digital brand education & onboarding solution.

Based on our education concept with science-based gamification elements, Brandification creates sustainable brand awareness through small, varied brand challenges. Brandification replaces and complements brand training and brand education in an effortless, flexible and fun way.


Brand Touchpoint Optimization

If you want to collect your brand touchpoints in an effortless way, evaluate them with regard to your brand positioning and optimize them in a targeted manner, Brandification is the ideal digital solution for you.

With Brandification, you quickly and effortlessly collect, categorize, and evaluate each brand touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements. With the touchpoint-based task management board and the milestone feature, you always maintain an overview of the current status of your brand touchpoints across all locations.


CX & Touchpoint Management

Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.

With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.


Turn your employees into brand ambassadors.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

The Brandification team at the Nuremberg Digital Festival

News about Brandification

Brandification Interview Marie Demont Omio

Interview with Marie Demont – Head of Brand at Omio

In our Brandification interview, we talked to Marie Demont, Head of Brand at Omio, about creating and nurturing lasting brands, the importance of data in brand management and why some brand experiences can be downright magical….

DHL sponsoring

Brand Touchpoint Gallery: DHL

DHL is part of the world’s leading logistics group Deutsche Post DHL Group and consists of the divisions: DHL Parcel, DHL Express, DHL Global Forwarding, DHL Freight and DHL Supply Chain. The Group is present in over 220 countries and territories worldwide, making it one of the most international companies in the world.

Brandification Web Session: Mastering Brand Implementation Digitally - Turning Employees into Brand Fans

Brandification web session: Mastering brand implementation digitally – turning employees into brand fans

This event is in German.

In this webinar, we highlight how brand implementation can be successfully, sustainably and efficiently implemented through digital technologies.
We will present how to determine the status quo of employees’ brand identification in a simple, playful and engaging way and how to successfully transform employees into brand ambassadors.
By using gamification and automation, brand success can be improved while saving up to 95% of resources compared to traditional brand training.
We will also show how a digital tool can support your Brand Touchpoint & Journey Management and help to make brand execution measurable and improve collaboration around the brand.
We look forward to seeing you!

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