What our customers say about us
I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.
Dr. Judith Meyer
BrandTrust – Senior Brand Consultant
I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.
Greater Zurich Area – Head of Communications and Marketing
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.
Canada Life – Head of Brand Management
Employees learn intuitively and playfully what their brand stands for.
Brand touchpoints are collected, evaluated and optimized in an uncomplicated way.
Track your brand worldwide at all brand touchpoints.
How Brandification works – explained in 90 sec.
Increase internal brand engagement and effortlessly achieve consistent brand implementation with Brandification.
If you would like to help your employees practice and permanently consolidate their brand knowledge, Brandification offers you the ideal brand education solution.
With Brandification, you create long-term brand awareness across departments that goes far beyond selective training measures and is lived at the brand touchpoints on a daily basis.ABOUT BRAND EDUCATION
Brand Touchpoint Optimization
If you would like to easily collect your brand touchpoints, evaluate them based on your brand positioning and optimize them in a targeted manner, Brandification is the Touchpoint Optimization solution for you.
With Brandification, you quickly and effortlessly evaluate each touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements to your brand touchpoints.ABOUT TOUCHPOINT OPTIMIZATION
CX & Touchpoint Management
Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.
With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.ABOUT CX & TOUCHPOINT MANAGEMENT
What the numbers say about us
The people behind Brandification
We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.MEET THE TEAM
News about Brandification
How can companies in the financial services industry succeed in implementing their own brand concept in a tangible, consistent and sustainable way for customers, even without a physical product?
As former Head of Brand, Content & Creation at Bausparkasse Schwäbisch Hall, Karin Kaiser gives insights into the successful brand strategy implementation of Germany’s largest building society in an interview with Brandification.
Interview with Dr. Joachim Böhler – Head of Market Research / Strategic Brand Management at Union Investment
As Head of Market Research / Strategic Brand Management, Dr. Joachim Böhler has been loyal to Union Investment for many years. We talked to him about his prophecies for 2021, about lockdowns and joie de vivre, and learned what significance brand has for the minds and hearts of customers.
In our interview, we talk to Mike Freche, Global Brand Manager at MBCC Group, about the rebranding process at MBCC Group. We get insights on the difficulty of uniting a multitude of brands under one roof and how Brandification can help make this process a success from a customer perspective.