What our customers say about us
I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.
Dr. Judith Meyer
BrandTrust – Senior Brand Consultant
Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.
PCI Group – Head of Digital Marketing and Solutions
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.
Canada Life – Head of Brand Management
I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.
Greater Zurich Area – Head of Communications and Marketing
Employees learn intuitively and playfully what their brand stands for.
Brand touchpoints are collected, evaluated and optimized in an uncomplicated way.
Track your brand worldwide at all brand touchpoints.
How Brandification works – explained in 90 sec.
Increase internal brand engagement and effortlessly achieve consistent brand implementation with Brandification.
If you would like to help your employees practice and permanently consolidate their brand knowledge, Brandification offers you the ideal brand education solution.
With Brandification, you create long-term brand awareness across departments that goes far beyond selective training measures and is lived at the brand touchpoints on a daily basis.ABOUT BRAND EDUCATION
Brand Touchpoint Optimization
If you would like to easily collect your brand touchpoints, evaluate them based on your brand positioning and optimize them in a targeted manner, Brandification is the Touchpoint Optimization solution for you.
With Brandification, you quickly and effortlessly evaluate each touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements to your brand touchpoints.ABOUT TOUCHPOINT OPTIMIZATION
CX & Touchpoint Management
Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.
With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.ABOUT CX & TOUCHPOINT MANAGEMENT
What the numbers say about us
The people behind Brandification
We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.MEET THE TEAM
News about Brandification
Prof. Dr Felicitas Morhart from the University of Lausanne is Professor of Marketing at the Department of Economics. Although she never intended to pursue an academic career, the right doors opened for her during her studies, as she tells us. Prof. Dr. Felicitas Morhart teaches mainly in the field of branding with a focus on luxury brands and is also the founder of the Swiss Center for Luxury Research. We talked to her about her work in the field of luxury brands, learned about the importance of branding in the luxury sector – and whether the pandemic has changed that.
In our web session on “Digital Brand Education Reinvented”, we talk about challenges in brand empowerment of employees and how digital tools can help to consolidate brand knowledge in a playful, practical and sustainable way.
As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.