Manage brand touchpoints and optimise them with AI.

The Brand Implementation Software. Involving, measurable, gamified 🔥

Brandification Keyvisual
Silvia Rick <br> <p style="font-weight:200;color:#a9a9a9;font-size: 10px">CanadaLife <br>Head of Brand Management</p>
Silvia Rick

CanadaLife
Head of Brand Management

Read More
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the opportunity to take all important areas in the company along on the path to even better customer experiences.
Mandy Novak<br> <p style="font-weight:200;color:#a9a9a9;font-size: 10px">Ivoclar – Director Global Brand &<br> Customer Experience</p>
Mandy Novak

Ivoclar – Director Global Brand &
Customer Experience

Read More
I recommend Brandification to everyone - I don't see brand strengthening as important for certain companies, but as an issue that is important for all companies in today's world.
Martin Weinbrenner<br> <p style="font-weight:200;color:#a9a9a9;font-size: 10px">OTTO Immobilien<br>Managing Director</p>
Martin Weinbrenner

OTTO Immobilien
Managing Director

Read More
I am enthusiastic because the contents were conveyed and deepened in a creative and playful way. I also noticed a high level of commitment and motivation to deal with the topic in an entertaining but also ambitious way, but also ambitious to deal with the topic in a sustainable way.
Matthias Geiger<br> <p style="font-weight:200;color:#a9a9a9;font-size: 10px">EVO Fitness<br>Head of Marketing</p>
Matthias Geiger

EVO Fitness
Head of Marketing

Read More
I recommend Brandification to all companies who want to work actively with the brand and who are looking for a tool that is very easy to use, with which they can train their employees as brand ambassadors and motivate them.

Why do companies choose brandification? 🔥

1. Company-wide brand touchpoint database

In Brandification, you get a comprehensive real-time overview of the current status of all company-wide brand touchpoints.
Whether at the country or department level, Brandification allows you to collect hundreds of brand touchpoints quickly, easily, and with a gamified approach.
Our Brandification AI 🤖 analyzes the brand touchpoints in terms of your brand implementation and automatically generates targeted optimization potentials and quick wins.

myBrand touchpoint example
Internal and external evaluation of a touchpoint in Brandification

2. Brand Touchpoint Evaluation:
AI-based as well as Internal and External Perspectives

Brandification offers various ways to evaluate your brand touchpoints:

  • Automated evaluation by Brandification AI 🤖
  • Internal evaluation: The creator of a brand touchpoint assesses the fulfillment of brand criteria
  • Brand Community: Let your brand community vote in surveys
  • External evaluation: Conduct brand checks through brand managers or external consultants
  • Integration of additional data sources: Integrate NPS measurements, for example, for a comprehensive view.

Just start - request a free trial

3. Document the Progress of Your Brand Touchpoints 📈

With the milestone feature, you can document optimizations of your brand touchpoints.

This way, you always have an up-to-date overview of the development progress of individual brand touchpoints – clearly illustrated with current touchpoint snapshots and helpful feedback on brand implementation from Brandification AI.

myBrand touchpoint optimisation example
KPI dashboard in the Brandification software

4. Brand KPI Dashboard

In the admin dashboard, Brandification captures specific metrics for brand implementation at the country and/or department level.

This allows you to track touchpoint optimizations, measure progress, and showcase results

WHY 💡

What drives us at Brandification?

We believe that brand implementation needs to be reinvented 🔥

HOW ⚡️

How do we do what we do?

We make brand implementation engaging, measurable and gamified 🎮

WHAT 🔥

What do we do at Brandification?

We digitise the brand implementation 🖥

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Discover Brandification in 40 seconds.

Empower your employees with the brand in a playful and sustainable way and effortlessly achieve consistent brand implementation with Brandification.

Just start - request a free trial

Our use cases.

Discover the 2 modules of our Brandification software 🚀

💡

60 Days Brand Challenge & Onboarding

Do you want to develop your employees into brand fans?

With the 60 Day Brand Challenge, you can empower your existing and new employees to become brand fans in a fun, varied and practical way through challenges, surveys and quizzes. 🏆

🤖

Brand Touchpoint Management + AI

You want to make your brand implementation measurable and optimise your brand touchpoints company-wide?

With Brandification’s Brand Touchpoint Management, you can collect your brand touchpoints in a database in a fun and systematic way, evaluate their brand implementation and optimise them in a targeted manner. 📈

Meet the Team.

Get to know the minds behind Brandification.

News about Brandification.

Stay up to date on Brandification.

Summit Hero - cropped

Brand Implementation Summit 2024 🔥

The event will be held in German.

The inspiration and networking event for
successful brand implementation will take place on 8 November 2024 at the House of Communication in Munich.

It’s time to rethink brand implementation.
According to a survey of marketing managers in the DACH region, 78% of brand (strategies) fail to be successfully implemented.
The first Brand Implementation Summit with thought leaders and inspiring speakers.

Brand touchpoints websession June 2024

Brand touchpoints: digital, consistent and measurable management

This event is in German.

In our web session, Christoph Hack reveals the key success factors when it comes to brand touchpoint management.
We show how the implementation of the brand can not only be measured, but also how collaboration around the topic of the brand can be increased simply and playfully. We provide insights into how brand touchpoints can be easily collected, analysed in a practical way and optimised in a targeted manner – all in line with brand positioning and brand values.

Register now and make brand touchpoint management digital and successful!

Brand Implementation Reinvented

This event is in German.

Our unique brandification seminar “Brand Implementation Reinvented” enters its third round in spring 2024. In our 1.5-day practical seminar on March 14 and 15, we will show you how to achieve a sustainable, company-wide implementation of your brand and achieve the highest level of brand engagement among your employees.
On the one hand, you will hear inspiring presentations from our top-class speakers.
On the other hand, you will have the opportunity to talk to the experts about your pain points and gains in brand implementation and gain valuable tips for your brand.

Click on the button to load the content from Calendly.

Load content

Learn more

Click on the button to load the content from Calendly.

Load content

Learn more

Brand Implementation Reinvented

Stay curious and let yourself be inspired!

Our newsletter gives you new input on how to take your brand implementation to the next level. 🚀