Manage brand touchpoints and optimise them with AI.
Measurably strengthen the consistency of the brand identity at all touchpoints with Brandification 🔥
CanadaLife
Head of Brand Management
Ivoclar – Director Global Brand &
Customer Experience
OTTO Immobilien
Managing Director
EVO Fitness
Head of Marketing
Why do companies choose brandification? 🔥
1. Company-wide brand touchpoint database
In Brandification, you get a comprehensive real-time overview of the current status of all company-wide brand touchpoints.
Whether at the country or department level, Brandification allows you to collect hundreds of brand touchpoints quickly, easily, and with a gamified approach.
Our Brandification AI 🤖 analyzes the brand touchpoints in terms of your brand implementation and automatically generates targeted optimization potentials and quick wins.
2. Brand Touchpoint Evaluation:
AI-based as well as Internal and External Perspectives
Brandification offers various ways to evaluate your brand touchpoints:
- Automated evaluation by Brandification AI 🤖
- Internal evaluation: The creator of a brand touchpoint assesses the fulfillment of brand criteria
- Brand Community: Let your brand community vote in surveys
- External evaluation: Conduct brand checks through brand managers or external consultants
- Integration of additional data sources: Integrate NPS measurements, for example, for a comprehensive view.
Just start - arrange a free trial
3. Document the Progress of Your Brand Touchpoints 📈
With the milestone feature, you can document optimizations of your brand touchpoints.
This way, you always have an up-to-date overview of the development progress of individual brand touchpoints – clearly illustrated with current touchpoint snapshots and helpful feedback on brand implementation from Brandification AI.
4. Brand KPI Dashboard
In the admin dashboard, Brandification captures specific metrics for brand implementation at the country and/or department level.
This allows you to track touchpoint optimizations, measure progress, and showcase results
WHY 💡
What drives us at Brandification?
We believe that brand implementation needs to be reinvented 🔥
HOW ⚡️
How do we do what we do?
We make brand implementation engaging, measurable and gamified 🎮
WHAT 🔥
What do we do at Brandification?
Brandification makes the consistent implementation of the brand identity visible and measurable at all touchpoints 📈
Just start - arrange a free trial
Our use cases.
Discover the 2 modules of our Brandification software 🚀
💡
60 Days Brand Challenge & Onboarding
Do you want to develop your employees into brand fans?
With the 60 Day Brand Challenge, you can empower your existing and new employees to become brand fans in a fun, varied and practical way through challenges, surveys and quizzes. 🏆
🤖
Brand Touchpoint Management + AI
You want to make your brand implementation measurable and optimise your brand touchpoints company-wide?
With Brandification’s Brand Touchpoint Management, you can collect your brand touchpoints in a database in a fun and systematic way, evaluate their brand implementation and optimise them in a targeted manner. 📈
News about Brandification.
Stay up to date on Brandification.
Brand Implementation Summit 2024 🔥
The event will be held in German.
The inspiration and networking event for
successful brand implementation will take place on 8 November 2024 at the House of Communication in Munich.
It’s time to rethink brand implementation.
According to a survey of marketing managers in the DACH region, 78% of brand (strategies) fail to be successfully implemented.
The first Brand Implementation Summit with thought leaders and inspiring speakers.
Brand touchpoints: digital, consistent and measurable management
This event is in German.
In our web session, Christoph Hack reveals the key success factors when it comes to brand touchpoint management.
We show how the implementation of the brand can not only be measured, but also how collaboration around the topic of the brand can be increased simply and playfully. We provide insights into how brand touchpoints can be easily collected, analysed in a practical way and optimised in a targeted manner – all in line with brand positioning and brand values.
Register now and make brand touchpoint management digital and successful!
Brand Implementation Reinvented
This event is in German.
Our unique brandification seminar “Brand Implementation Reinvented” enters its third round in spring 2024. In our 1.5-day practical seminar on March 14 and 15, we will show you how to achieve a sustainable, company-wide implementation of your brand and achieve the highest level of brand engagement among your employees.
On the one hand, you will hear inspiring presentations from our top-class speakers.
On the other hand, you will have the opportunity to talk to the experts about your pain points and gains in brand implementation and gain valuable tips for your brand.