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Brand Implementation Reinvented

The digital implementation platform for your brand success

Overview of the companies that work with Brandification

What our customers say about us

I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.

Dr. Judith Meyer from BrandTrust
Dr. Judith Meyer

BrandTrust – Senior Brand Consultant

I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.

Reto Sidler

Greater Zurich Area – Head of Communications and Marketing

If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.

Silvia Rick

Canada Life – Head of Brand Management


Employees learn intuitively and playfully what their brand stands for.


Brand touchpoints are collected, evaluated and optimized in an uncomplicated way.


 Track your brand worldwide at all brand touchpoints.

How Brandification works – explained in 90 sec.

Increase internal brand engagement and effortlessly achieve consistent brand implementation with Brandification.

Reinvent Brand Implementation with Brandification.

Brand Education

If you would like to help your employees practice and permanently consolidate their brand knowledge, Brandification offers you the ideal brand education solution.

With Brandification, you create long-term brand awareness across departments that goes far beyond selective training measures and is lived at the brand touchpoints on a daily basis.


Brand Touchpoint Optimization

If you would like to easily collect your brand touchpoints, evaluate them based on your brand positioning and optimize them in a targeted manner, Brandification is the Touchpoint Optimization solution for you.

With Brandification, you quickly and effortlessly evaluate each touchpoint based on your self-defined brand criteria, discover optimization potential, and create rapid progress in implementing improvements to your brand touchpoints.


CX & Touchpoint Management

Your central platform to digitally design brand touchpoints, personas and customer journeys from a brand perspective and make data-based brand decisions based on your brand cockpit.

With an accurate view of brand touchpoint performance through real-time feedback, you make your brand felt across the entire customer journey – for a better and differentiated brand experience.


What the numbers say about us

individualised to the brand

saving of your resources

activation by regular tasks




Reinvent Brand Implementation with Brandification.

The people behind Brandification

We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.

Brandification Team

News about Brandification

Alexander Nehls from Dynafit

Interview with Alexander Nehls – International Marketing Director at Dynafit

In today’s interview, we talked to Alexander Nehls, International Marketing Director at the mountain sports brand Dynafit with a focus on mountain endurance sports. We talked to him about the role of the brand in the sports and outdoor sector and learned from him why consistent brand implementation is so crucial and how this can succeed. Also, Alexander Nehls told us why ski boots should be able to talk…

A picture of an Apple store

Top Touchpoints

Which are the top touchpoints of the world’s top brands? Here we present the top brand touchpoints of the top 100 companies (by brand value). The list is updated continuously.

CHANEL boutique

Most impressive Brand Touchpoints of CHANEL

Gabrielle “Coco“ CHANEL founded her fashion empire in 1909. Her fashionable intention was to liberate women of her time physically, psychologically and socially. With her fashion she revolutionized the ideal of female appearance. Since then CHANEL developed to become one of the most valuable luxury brands in the world. With an estimated brand value of 20 billion dollars the Parisian fashion house even occupies second place. The elegance and dominance of the brand is presented in the following touchpoints.

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