What our customers say about us
I recommend Brandification to all brand owners who want to stay one step ahead with their brand work. In my opinion, an essential tool for brand management today.
Dr. Judith Meyer
BrandTrust – Senior Brand Consultant
Brandification is essential to digitizing our brand management so we can accelerate our branding while keeping track of progress.
Tobias Walter
PCI Group – Head of Digital Marketing and Solutions
If you have clearly defined your brand, Brandification offers real added value. Brand work becomes transparent and offers the chance to take all important areas in the company with you on the way to even better customer experiences.
Silvia Rick
Canada Life – Head of Brand Management
I recommend Brandification to all companies who want to work actively with the brand, who are looking for a tool that is very easy to use, with which they can turn their employees into brand ambassadors and motivate them.
Reto Sidler
Greater Zurich Area – Head of Communications and Marketing
EDUCATION
Employees learn intuitively and playfully what their brand stands for.
ENGAGEMENT
Employees regularly interact with the brand and are activated permanently.
CONTROLLING
Track your brand worldwide at all brand touchpoints.
How the Brandification App works – explained in 90 sec.
Increase internal brand engagement with the Brandification App to turn your employees into Brand Ambassadors.
Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.
Brandification App
Spark your employees’ passion for the brand
What is the essential, but most often overlooked factor for building a strong brand? It’s the employees who are passionate about the brand and live it at the brand touchpoints.
With the Brandification App, you can create an active, internal brand community. Brand awareness is created intuitively and playfully among employees that helps you achieve a company-wide implementation of the brand at its brand touchpoints.
MORE ABOUT THE APPBrandification Software
Drive consistent brand touchpoint experiences
As Brand & Marketing Manager you design the brand experience where it becomes visible: At the brand touchpoint. The Brandification Software helps you stay in control of the brand experience at your most important brand touchpoints.
With a precise overview of the brand touchpoint performance through real time feedback, you can make your brand tangible throughout the entire customer journey – for a better and more differentiated brand experience.
MORE ABOUT THE SOFTWAREWhat the numbers say about us
GLOBALLY RECORDED BRAND TOUCHPOINTS
BRAND TOUCHPOINT IDEAS GENERATED
BRAND TOUCHPOINTS OPTIMIZED
Reinvent Internal Branding with Brandification. Turn your employees into brand ambassadors now.
The people behind Brandification
We developed Brandification with over 20 years of brand strategy consulting experience and more than 300 global market leader projects.
MEET THE TEAM
News about Brandification
Interview with Philipp Stracke – Head of Brand at FlixBus
As Head of Brand at FlixBus, Philipp Stracke looks back on a turbulent year for his brand. We talked to him about why simply continuing to advertise doesn’t work during the crisis and about his advice on brand management in 2021.
Customer Interview with Reto Sidler from Greater Zurich Area
Reto Sidler is Head of Communications and Marketing at Greater Zurich Area. Greater Zurich Area consists of 9 cantons in German- and Italian-speaking Switzerland, each of which brings specific technological competencies to the economic area. With the stability and reliability of Switzerland, Greater Zurich Area provides a business-friendly environment for internationally active and expanding companies. We spoke to Reto Sidler about his experiences with Brandification.
Corporate Influencers – Brand Ambassadors of the Digital Age
While influencers have been a household name on social media platforms and beyond for years, corporate influencers are gradually becoming the focus of attention for CEOs, HR and marketing. Through expertise and credibility they offer a fresh and individual perspective on their own brand and company. In this article, we look at who corporate influencers are, why their role as brand ambassadors of the 21st century is so important for the (employer) brand, and whether every employee can be a corporate influencer.