Interview with senior brand consultant Bernhard Scholz (BrandTrust)

Interview with Bernhard Scholz from BrandTrust

Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.

Interview with Marketing Manager Philipp Giselbrecht (Kästle)

Interview with Philipp Giselbrecht from Kaestle

As marketing director and product manager of the traditional Austrian ski manufacturer Kästle, Philipp Giselbrecht is on the move on a daily basis in dealing with the dynamic environment of brands. We talked to him about his experience in brand management and found out what current developments he sees in this area and what purple…

Interview with Head of Marketing Nicole Schulte (TeamBank)

Interview with Nicole Schulte from TeamBank

As Head of Marketing, Brand and Customer-Experience at TeamBank, Nicole Schulte is an expert in the field of brand and branding. We talked to her about what it takes to win over employees as permanent brand ambassadors and why even a sustainable company doesn’t have to plant trees to save the world…