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Interview with Prof. Dr. Felicitas Morhart – Founder of the Swiss Center for Luxury Research

Interview with Felicitas Morhart

Prof. Dr Felicitas Morhart from the University of Lausanne is Professor of Marketing at the Department of Economics. Although she never intended to pursue an academic career, the right doors opened for her during her studies, as she tells us. Prof. Dr. Felicitas Morhart teaches mainly in the field of branding with a focus on luxury brands and is also the founder of the Swiss Center for Luxury Research. We talked to her about her work in the field of luxury brands, learned about the importance of branding in the luxury sector – and whether the pandemic has changed that.

Interview with Prof. Dr. Yonca Limon-Calisan – Brand University of Applied Sciences Hamburg

Interview with Prof. Dr. Yonca Limon-Calisan

As Professor, Vice President Research and Head of the Brand Innovation Master’s program, Prof. Dr. Yonca Limon-Calisan passes on her expertise on the subject of brands to her students at the Brand University of Applied Sciences Hamburg. We talked to her about the emotional appeal of brands and learned why artificial intelligence will be indispensable for the future of brand management.

Interview with Holger Winkelsträter – Head of Marketing & Communication at Caverion

Holger Winkelstraeter from Caverion

Caverion has taken up the banner of “Building Performance” and thus stands for technical building equipment in all trades, from office complexes to hospitals to congress centers. We talked to Head of Marketing & Communication Holger Winkelsträter about marketing learnings from 2020 and found out what the must-have weapon for successful brand management is in the new year…

Interview with Sophie Zepnik, Co-Founder of hejhej-mats

Sophie Zepnik and Anna Souvignier from hejhej-mats

For us it is particularly important to build a genuine and transparent brand. The core of our company is sustainability and every little detail of a product is questioned. This is exactly what we want to convey with our brand.

Interview with Kathrin Englmann-Moosburger – Head of Brand & Communication at Neumarkter Lammsbräu

Interview with Kathrin Englmann-Moosburger from Neumarkter Lammsbraeu

As Head of Brand & Communication at Neumarkter Lammsbräu, Kathrin Englmann-Moosburger is an expert for consistent brand management and charging brands with credible storytelling. As a manufacturer of sustainable organic beverages for several generations, Neumarkter Lammsbräu as a brand stands for living values and taking responsibility. We talked to Kathrin Englmann-Moosburger about authenticity and why a brand cannot always be everybody’s darling…

Interview with Brand Implementation Manager Nicolas Kubanek

Interview with Nicolas Kubanek

As a Temporary Brand Manager, Nicolas Kubanek has accompanied many brands in their development and, above all, in their implementation. Especially the integration of employees is often a central challenge when it comes to creating holistic brand experiences. We talked to him about why brand work is a matter for the boss and learned from him what brand managers and conductors have in common…

Interview with Flora Marchetto – Brand Manager at Sup de Luxe

Interview with Flora Marchetto from Sup de Luxe

Founded by Cartier in 1990, Sup de Luxe is the reference school for luxury management and recognized for its teaching team consisting entirely of professionals in the sector. Cartier Chair since then, Sup de Luxe welcome more than 400 students from all over the world every year, from the Bachelor to MBA and MSC. Flora Marchetto has been Brand Manager for Sup de Luxe for more than 2 years now and is proud of what the school became through these years – the alliance between tradition and innovation. Flora aspires to keep the school spirit of a historic school, while innovating as a brand. The opportunity of living abroad and meeting people from all around the world helped her export the French flair of her school to international students. Today we talked to Flora Marchetto about her work as Brand Manager in the luxury sector, about story-telling and about « le luxe cool »…

Interview with Gustav Kjellberg – Brand Manager at Awake Electric Surfboards

Interview with Gustav Kjellberg from Awake

Gustav Kjellberg is Brand Manager at the Swedish tech-startup Awake, a brand recognized for premium quality and delivery throughout the international yachting industry building premium electric watercraft. We talked to him about the importance of brand values, about sticking together and about blood, sweat, tears and Cake…

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